INTERVIEW: 6 ways Tiffany & Co. plans to conquer the watch market

Imagine this little gem cropping up on an episode of Family Feud: 'What are you most likely to find inside a blue Tiffany box?' Right now, we're willing to bet that if you plumped for 'a watch', you and your nearest and dearest might not be progressing all that far in the competition, such is the brand's dominance when it comes to earrings, bracelets, and rings (oh my). It was with that in mind that we sat down with Mr…

NEWS: Tiffany & Co announce Tiffany CT60 watch collection

The story in a second: Tiffany & Co, the prestigious jewellers better known for love heart necklaces and blue boxes have just announced a new watch collection. This is important news because it comes off the back of a multi-year, half a billion dollar legal battle with industry giant the Swatch Group. Tiffany and watches have a complicated, and expensive, backstory. In 2007 the brand entered into a partnership with the Swatch group behemoth that in essence outsourced the design…

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