Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

The 2020 TAG Heuer Connected Watch Generation Three is the marriage of Switzerland and Silicon Valley that had to happen

TAG Heuer Connected Watch

The latest generation of the TAG Heuer Connected Watch has just been released and it represents a major and — practically everyone would agree — welcome departure from the tech and mindset of the previous two generations. Simply because it is now powered by Google Wear OS, which allows the Swiss to do what they do best — a dramatically refined and more luxurious case and overall design — and it lets Google run the hardware, with a raft of improved apps and functions, most of which we explore in the video. In terms of the story so far, let's do a recap on where they've come from. It may surprise you to learn that TAG Heuer have actually been in the smartwatch game since way back in 2015, when they released their first generation watch. At the time, TAG Heuer CEO Jean-Claude Biver claimed it to be a raging success. This was the same year the first Apple Watch was released. Connected Watches have been doggedly part of TAG Heuer's remit since their inception. In 2017 we were given the second generation of Connected Watch, which saw improvements in almost every aspect, from the apps onboard to the screen resolution. The latest… Read More

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"As swimmers, everything we do revolves around time" Olympic champ Kyle Chalmers teams up with TAG Heuer

Kyle Chalmers TAG Heuer

The worst brand associations feel like they've been hatched in drunken brainstorms at the end of a very long day. There seems zero reason to attach the celebrity to the product, beyond a marketing budget that urgently needs to be spent. Thankfully, TAG Heuer's decision to partner up with Kyle Chalmers isn't like that at all. In fact, it seems less like a marketing decision than intuitive common sense. Think about it, for a second. You've got a watch called the Aquaracer, so it's logical you buddy up with an Olympic gold-winning swimmer. And that's exactly what TAG Heuer have done with today's news that Kyle Chalmers has become a "friend of the brand". Chalmers stunned the world at Rio 2016 when he seemed to come out of nowhere to win the 100m Freestyle as a fresh-faced 18-year-old. Four years on, he's now got his eyes fixed on this year's Tokyo Games and the chance to consolidate his legacy as an Australian Olympic hero. TIME+TIDE: As an Olympic swimmer, it's not just a question of every second counts, it's every 100th of a second. Are you constantly aware of the clock in the pool? KYLE CHALMERS: Obviously, swimming is a… Read More

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TAG Heuer's triple threat of 2019

3 best TAG Heuers 2019

It's safe to say that 2019 was a good year for TAG Heuer, with the Swiss watchmaker celebrating 50 years of their iconically square Monaco wristwatch with four striking limited editions. It wasn't just about the Monaco, however, as TAG also brought out some great new additions to their storied Carrera line-up as well as some elegant new ladies watches. We'd like to mention all the excellent new timepieces that were unveiled last year, but that would take quite some time. So, instead, here are our three favourite TAG Heuers of 2019: TAG HEUER MONACO 1989-1999 The third Monaco released to celebrate the model's 50th anniversary honours the 1990s. A concrete-inspired dial (referencing the explosion of street culture during that decade) is brought to life by flashes of blue and red. The sub-dials, which had taken a voluptuous turn for the 1980s special edition, return to their boxier shape, but retain rounded corners. While significantly different from the original, and far grittier in appearance, this edition really brings the spirit of the 1969 right up to date. Ref No: CAW211X.FC6468 / Case size: 39mm / Case material: Steel / Movement: Calibre 11 / Price: $8600 TAG HEUER CARRERA CALIBRE 16… Read More

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The 2020 TAG Heuer Connected Watch Generation Three is the marriage of Switzerland and Silicon Valley that had to happen

TAG Heuer Connected Watch

The latest generation of the TAG Heuer Connected Watch has just been released and it represents a major and — practically everyone would agree — welcome departure from the tech and mindset of the previous two generations. Simply because it is now powered by Google Wear OS, which allows the Swiss to do what they do best — a dramatically refined and more luxurious case and overall design — and it lets Google run the hardware, with a raft of improved apps and functions, most of which we explore in the video. In terms of the story so far, let's do a recap on where they've come from. It may surprise you to learn that TAG Heuer have actually been in the smartwatch game since way back in 2015, when they released their first generation watch. At the time, TAG Heuer CEO Jean-Claude Biver claimed it to be a raging success. This was the same year the first Apple Watch was released. Connected Watches have been doggedly part of TAG Heuer's remit since their inception. In 2017 we were given the second generation of Connected Watch, which saw improvements in almost every aspect, from the apps onboard to the screen resolution. The latest… Read More

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VIDEO: Is this the most important TAG Heuer Monaco?

TAG Heuer Monaco Heuer 02

It's been a big year for the TAG Heuer Monaco as it celebrated 50 years of production from when it was first released in 1969. The brand has released a number of limited editions this year in celebration; however, they arguably saved the most important release till last with the new TAG Heuer Monaco Heuer 02. The reason it is so significant lies beneath the dial, with the newly added Caliber 02 offering the first ever Monaco with an in-house movement. The TAG Heuer Monaco Heuer 02 uses the same case dimensions as other references from the Monaco family at 39mm, but includes a number of details that make it a genuinely good-looking watch. The sunray brushed dial is a rich royal blue that contrasts well with the crisp white sub-dials, and the sapphire crystal, which covers the dial, sits prominently on the case and is ever so slightly curved across a lateral axis. The new TAG Heuer Monaco Heuer 02 is not limited in production numbers, and is currently available in boutiques. Made in partnership with TAG Heuer. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.

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3 reasons why the TAG Heuer Monaco V4 Platinum is still amazing

Much as it pains me to admit it, these days, haute horology is usually reserved for the rarified and uber-expensive micro-brands of the Swiss watchmaking world. It's not that the heavyweights of the industry have completely given up on the idea of innovation – far from it – but it does seem as though there's been a shift, that priorities have changed. A timepiece's movement was once the perennial final frontier for the majority of the watchmaking industry. In fact, throughout the 18th, 19th and 20th centuries there were countless new and innovative movements being spawned on a regular basis. However, now it feels as though most of the mainstays are largely content with the fairly antiquated fundamentals of movements, and are instead focusing on perfecting them, rather than creating completely new concepts – evolution over revolution. That's why the TAG Heuer Monaco V4 was such a shock to the industry's collective system when it was first unveiled in 2004. The Swiss marque again stunned everyone when in 2009 they unveiled the limited edition Monaco V4 in Platinum. And here are three reasons why it still conjures astonishment and awe in the horological fraternity: The Calibre V movement Designed to… Read More

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We take a look at 5 seriously cool vintage TAG Heuer Autavias

TAG Heuer Autavia

One of the best things about TAG Heuer is the Swiss marque's remarkable history with motorsport — few other watchmakers, if any, have such a rich back catalogue of timekeeping devices purpose-built for the ultimate expression of man vs machine. And while many will immediately associate the angular Monaco as the most iconic wristwatch associated with motor racing, in fact, the real "racebred" timepiece that TAG made was the Autavia. An elision of the words "automotive" and "aviation", TAG produced Autavia timekeeping devices from as early as the 1930s, and since then, the namesake and the pursuits of myriad forms of motorsport have never been far apart. Rather luckily, not too long ago, TAG Heuer was generous enough to let us have a look at some of their most storied and fabled Autavias, and our photog and all-round legend, Jason Reekie, shot some amazing photos. Heuer Autavia Dashboard Timer Signed Abercrombie & Fitch Co. While it would now merely serve ornamental purposes if it were still to be found affixed to the dash of an automobile, back in the day, these sorts of dashboard timing instruments were … well, instrumental in motorsport. This gorgeous example was originally sold through American retailer… Read More

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