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Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

24.07.2020
Nick Kenyon

INTRODUCING: The TAG Heuer Aquaracer "Tortoise Shell" ain't like your Granny's glasses…

TAG Heuer Aquaracer "Tortoise Shell"

The summer watch is a category as important as pilot's watch or doctor's watch, but without the historically derived definition that comes from a serious professional context. A loose definition might include a watch that needs to be robust, waterproof and easy to read after five Aperol Spritzes, but it also needs to be fun and communicate a bit of personality. After all, the summer holidays (regardless of the hemisphere you live in) are a time when the workplace persona can be dropped, you can relax into the warmer weather and leave your more conservative timepieces in the safe for a few weeks. Bright colours, uncommon textures and interesting materials are all part of the summer watch playbook, as they aim to complement your board shorts instead of your boardroom suit and tie. For all those reasons, the new TAG Heuer Aquaracer "Tortoise Shell" is one of the most compelling summer watches to hit the market this year. Being born into the Aquaracer family of TAG Heuer makes perfect sense, as the tool watch DNA of the collection nicely matches up with the brief of being a robust and waterproof watch. True to heritage, this latest member of the Aquaracer… Read More

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11.07.2020
James Robinson

The boldly modern new TAG Heuer Carrera Chrono Sport is here to save those tiring of heritage remakes

Much like a car manufacturer does when it designs a brand new engine, TAG Heuer are making sure that their flagship self-winding chronograph movement, the Calibre Heuer 02, finds its way into every chrono they've released this year. And just days after letting us know that their three in-demand limited edition chronographs equipped with the accomplished movement are still available for pre-order, the La Chaux-de-Fonds watchmaker has gone and dropped more bombshells in the shape of not one, but four entirely new Carreras. Called the Carrera Chrono Sport, these steely racers have scored a host of completely novel features and yes, you guessed it – the Calibre Heuer 02 powers them all. The case The redesigned polished stainless steel cases of the Chronos are not for the faint of heart or slight of wrist – they measure 44mm across and approximately 16mm thick. However, thanks to shorter, lyre-style lugs, according to the watchmaker, these timepieces wear comfortably on the wrist. Anyone who's familiar with modern TAGs will instantly recognise the familiar pump-style pushers and large multifaceted crown (hewn from 18k rose gold in the Ref.CBN2A5A model), and we're quite glad TAG has stuck with this combo, as they have been… Read More

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09.07.2020
Nick Kenyon

INTRODUCING: This new TAG Heuer Connected with blue ceramic bezel is hands down the best looking smart watch on the market

TAG Heuer Connected colour

Over the weekend, we unveiled a new watch by a different brand with a colourful dial. The crowd went properly crazy. In a dark year, colour has never been more wanted, or more welcome on the most visible parts of a watch. Being the dial, the bezel, the strap. The LVMH Watch Department is continuing its impressive run of new smartwatches in 2020 at pace, with the latest member of the Switzerland/Silicon Valley marriage, the TAG Heuer Connected, now being offered in a range of bright colours. A short history of smart watches in 2020 After the standard version of the TAG Heuer Connected was released in March, it was followed by the Hublot Big Bang e, and then the latest expression of the TAG Heuer Connected Golf Edition, making this latest release the fourth for the year so far. While the updates in this latest smartwatch are focused on the aesthetics, the new colours do inject an element of fun and playfulness into the collection that wasn't there before. You get all of the same day-to-day functionality as the standard colourway, including the full suite of notifications from emails and social media, incoming calls, NFC payments with Google Pay… Read More

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24.07.2020
Nick Kenyon

INTRODUCING: The TAG Heuer Aquaracer "Tortoise Shell" ain't like your Granny's glasses…

TAG Heuer Aquaracer "Tortoise Shell"

The summer watch is a category as important as pilot's watch or doctor's watch, but without the historically derived definition that comes from a serious professional context. A loose definition might include a watch that needs to be robust, waterproof and easy to read after five Aperol Spritzes, but it also needs to be fun and communicate a bit of personality. After all, the summer holidays (regardless of the hemisphere you live in) are a time when the workplace persona can be dropped, you can relax into the warmer weather and leave your more conservative timepieces in the safe for a few weeks. Bright colours, uncommon textures and interesting materials are all part of the summer watch playbook, as they aim to complement your board shorts instead of your boardroom suit and tie. For all those reasons, the new TAG Heuer Aquaracer "Tortoise Shell" is one of the most compelling summer watches to hit the market this year. Being born into the Aquaracer family of TAG Heuer makes perfect sense, as the tool watch DNA of the collection nicely matches up with the brief of being a robust and waterproof watch. True to heritage, this latest member of the Aquaracer… Read More

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07.07.2020
James Robinson

Attention all! You can preorder TAG Heuer's 3 recent limited editions online right now, including Fragment Design and Montreal 160th

So, remember how TAG Heuer pretty much stopped the show at LVMH's Dubai Watch Week at the start of this year with their stunning Carrera 160 Years Silver? Remember how much you, and pretty much every other person in our community, immediately wanted one, only to be told that all 1860 examples were sold out? Well, turns out, they weren't. In fact, TAG Heuer's three best limited edition releases of this year thus far – the aforementioned Carrera 160 Years Silver, the ultra funky Carrera 160 Years Montreal and the fresh to death Fragment Design Chronograph – are available for online pre-order (depending on your location, though most are reportedly covered), and we've got the links. This is very handy for people who are unable to get to a boutique to place an order, which is many of us in the pandemic-stricken age. But first, patience my dears, let's remind ourselves of a little bit about each of these great chronos. TAG Heuer Carrera 160 Years Silver T+T founder Andrew McUtchen said the Carrera 160 Years Silver "might be the perfect watch", and that sentiment is very, very accurate. Just look at it: it's simple, elegant, restrained and timeless – it is… Read More

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03.07.2020
Nick Kenyon

HANDS-ON: The TAG Heuer Connected Golf Edition can actually improve your golf game

TAG Heuer Connected Golf Edition

If we're honest with ourselves, luxury sports watches aren't actually designed to be used during sport. Sure, they are more robust than your typical dress watch, but the most adventurous situation they are designed to find themselves in might be diving into glittering Capri waters from the deck of a sailboat, maybe suffering a small knock to the case as you haul yourself out of the warm sapphire waters. The TAG Heuer Connected Golf Edition is different. It is a luxury sports watch that is designed to be used while playing sport. And not simply as a passenger during an activity, but to play an important role in quantifying your activity, and even improving your performance. The source of this possible improvement to performance is two-fold, and shines a light on the consideration that has gone into making the watch so much more than a notification device on your wrist. Before getting into the ways it can impact performance, let's take stock of the watch itself. The TAG Heuer Connected was first released five years ago, with the most recent expression of it released this week in the generation three, available in a range of different colours. It was only… Read More

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29.06.2020
Nick Kenyon

VIDEO: A golf performance coach who trains the stars rates the new TAG Heuer Connected Golf Edition

TAG Heuer Connected Golf Edition

Golf is an addictive sport. One that blends the physical power of a Nadal forehand with the psychological rigour of playing a chess Grandmaster. And devotees of the game will do just about anything to get an edge. The immediate question is, will the TAG Heuer Connected Golf Edition help them with that? Because, golf  is a game that is as much about mental sharpness as it is about physical performance, with countless factors at play that can either have you putting for a course record or hacking at a bush with your driver looking for your ball. If you're playing at St Andrews or down at your local course, you always want to see improvements in your game, no matter how minor, and understanding what you are doing while you are playing is key to lowering your handicap. Which is why, to best put the new TAG Heuer Connected Golf Edition to the test – with all of its functions and facets – we enlisted someone who knows the game inside out. Jamie Glazier is a mental performance coach who has helped players like Lucas Herbert, winner of the 2020 Omega Dubai Desert Classic overcome nerves and mental obstacles… Read More

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