Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

ANNOUNCING: If you’re thinking about buying an Autavia, now is the time to move – our Collector’s Packs are on sale today

Our Autavia plus Collector’s Packs go on sale today. Last week, we announced that we’ve put together a Collector’s Pack to include with our limited sale of 10 TAG Heuer Autavia Calibre Heuer 02 watches. Today, the sale is live — you can check it out right now in the shop. The sale is for a few reasons, not least because we’re big fans of the watch and the movement – at its price, a manufacture chronograph with on-point panda looks is a solid proposition. It’s also because we wanted to throw a bit of a bash to celebrate co-founder of Time+Tide and the man behind Calibre 11, David Chalmers’ big win with the ‘Jo Siffert Collector’s Edition’. The real drawcard for buyers who can get to Melbourne in August is the lunch where David, one of the world’s leading Heuer experts, will do a Q&A about the experience of launching a Limited Edition with a brand as big as TAG Heuer. We have loads of questions, as we’re sure you will too. It’s going to be a big day. All buyers are invited, with a plus one for that special other watch lover, or tolerant better half, who will, at… Read More

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ANNOUNCING: We are selling 10 TAG Heuer Autavias with Collector’s Pack and exclusive event, launching Monday

** The TAG Heuer Autavia with Time+Tide Collector’s Pack will be available in the Time+Tide shop from Monday 16th July at 9am, or Friday via a newsletter resale. To subscribe to the newsletter, click here. ** The reaction to the TAG Heuer Autavia re-release was hardly a slow-burn. The curtain was drawn back at Baselworld 2017, people cheered, and frankly, the applause has kept going. And going. For 18-months and counting. The extended encore is not just to do with those perfect Panda proportions, it’s also on account of the four (!) major limited editions of the Autavia re-edition that have dropped since. They are the long-awaited Calibre 11 ‘Jo Siffert Collector’s Edition’, limited to 100 pieces and sold out within a matter of hours, the warm tobacco tones of the Dubai Watch Week edition, the Hodinkee ‘Orange Boy’ and the Jack Heuer Birthday edition. Needless to say, if we were going to do a ‘Collector’s Pack’ to augment the sale of a watch it would have to be this one. And we’re coming to the party. For the standard selling price, $7050, we are also including: An official TAG Heuer camel strap as well as the TAG Heuer steel… Read More

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VIDEO: Confused by the ever-expanding TAG Heuer Carrera collection? Chris Hemsworth is here to help

So, you’re interested in a TAG Heuer Carrera? Great! But I’m afraid I’m going to need a lot more information. Are you into modern, larger watches? Do you prefer time-only or complications? Ceramic or steel? Do you like Pandas? Because where once ‘Carrera’ was code for sporty, broadly classic-looking chronographs, it can now encompass some decidedly not-vintage inspired designs such as the Heuer-01, and the futuristic Heuer-02 range. So, how do you break down in your mind the three distinct pillars of product in the Carrera family? With Chris Hemsworth of course. His movies are remarkably — and reliably — analogous to the types of watches on offer.

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ANNOUNCING: If you’re thinking about buying an Autavia, now is the time to move – our Collector’s Packs are on sale today

Our Autavia plus Collector’s Packs go on sale today. Last week, we announced that we’ve put together a Collector’s Pack to include with our limited sale of 10 TAG Heuer Autavia Calibre Heuer 02 watches. Today, the sale is live — you can check it out right now in the shop. The sale is for a few reasons, not least because we’re big fans of the watch and the movement – at its price, a manufacture chronograph with on-point panda looks is a solid proposition. It’s also because we wanted to throw a bit of a bash to celebrate co-founder of Time+Tide and the man behind Calibre 11, David Chalmers’ big win with the ‘Jo Siffert Collector’s Edition’. The real drawcard for buyers who can get to Melbourne in August is the lunch where David, one of the world’s leading Heuer experts, will do a Q&A about the experience of launching a Limited Edition with a brand as big as TAG Heuer. We have loads of questions, as we’re sure you will too. It’s going to be a big day. All buyers are invited, with a plus one for that special other watch lover, or tolerant better half, who will, at… Read More

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EVENT: Hemsworth Thors a cold Sydney night auctioning watch for charity at TAG Heuer ’55 Years of Carrera’ Exhibition

In an unusually candid on-stage interview, Chris Hemsworth has revealed that he often buys watches for his support staff when a movie wraps and that his relationship with TAG Heuer started when he was gifted a watch after the 2013 movie Rush. “I think TAG Heuer probably realised I was into the brand when I started buying more of them for myself and my team to celebrate the end of a movie. I don’t mean hundreds of people, just my chef, my trainer, my stuntman.” Hemsworth, who became one of the brand’s global ambassadors in 2015, was the guest of honour at the ’55 Years of Carrera’ event at Sydney’s Museum of Contemporary Art that also housed an exhibition of rare TAG Heuer and Heuer Carrera models, dating back to the first ever Carrera from 1963, which was named after the legendary Carrera Panamericana Mexico road race. Since the mid-’90s, the Carrera has emerged as the centrepiece of TAG Heuer’s range and has evolved into three distinct pillars – retro, contemporary and futuristic – that we will soon explore in a video. Called ‘Museum in Motion’, the exhibition also features modern Carreras, including the new TAG Heuer Carrera Tête de… Read More

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VIDEO: Vintage Heuer is through the roof, so why isn’t my new TAG Heuer worth more? Biver responds

If you look at the last two years, the price of vintage Heuer has rocketed, but so far the uplift has not raised all boats on the modern TAG Heuer and Heuer tide. David Chalmers, founder of Calibre 11, the “home of TAG Heuer and vintage Heuer collectors”, asks the CEO of TAG Heuer, Jean-Claude Biver, why is it so? For those not interested in watching the 90-second response from Mr Biver, the transcript is below. If you look at the last two years, the price of vintage Heuer has rocketed, but I wonder how much benefit has that given to TAG Heuer, because normally you follow the idea of saying vintage Rolex values go up, new Rolex values go up because of the perception around the brand. It seems as though that hasn’t necessarily happened with vintage Heuer and TAG Heuer. “No, it has not happened in the past because there was such a discrepancy between the beautiful, traditional, old TAG Heuer pieces from the ’50s, ’60s and ’70s. When you are looking at the pieces of now, people would say, ‘Oh, is it the same brand?’ because the past was so much better than the present. Now, with… Read More

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MY YEAR WITH: The TAG Heuer Carrera Heuer 01 ‘Grey Phantom’ 

For those who know me and my taste in watches a little bit, the fact that I own a TAG Heuer Carrera Heuer 01 typically comes as a bit of a surprise, as there’s a perception that I like the simpler, smaller things in watch life. For those who know me and my history in watches a little better, the fact that I’m rocking a big, bold, skeletonised chronograph raises no eyebrows at all. But personal preferences aside, if you’ve ever wondered what it’s like to spend some quality time with the Heuer 01, you’ve come to the right place. My first impression was … whoa, that’s a whole lot of watch. I first saw the Heuer 01 when it was released, back in 2015. It was a watch that was presented as the face of Jean-Claude Biver’s ‘new’ TAG Heuer, and boy did it look the part. Large, modular and aggressively skeletonised. The Carrera DNA was still there, but the Heuer 01 was very much its own beast. And while my original focus was on the ceramic bezel version with red highlights, the watch I ended up strapping onto my wrist was this, the Grey Phantom, which removed any hint… Read More

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