TAG Heuer | Featured Brand at Time+Tide Watches

17.04.2021
Thor Svaboe

Ready, set, GO! The top 5 sports watches of Watches & Wonders

This is turning out to be a year of stark contrasts. While some manufacturers insist on microscopic adjustments to tried and trusted case sizes and materials, the flipside of the horological coin is marked by bravado. A bravado in contrasts, from flashing neon sun-yellow ceramic to the demure elegance of brushed silver. Never has our diverse taste been served with such deliciously varied dishes that offer hints of a strong recovery after a dark year. In one of the most hotly contested categories, my thoughts on the top 5 sports watches of Watches & Wonders show this to full effect. Hublot Big Bang Unico Yellow Magic Don’t be wrist-shy. Why wear an understated, black dial watch, when you can rock the cocktail party (a rocktail party?) with a SMASH of bright yellow? It’s not small, but this time it is a calmer 42mm, well as calm as you can get with a chunky yellow sun strapped to your wrist. What this is, aside from being traditional Swiss craftsmanship inside a very loud suit, is a mind-transforming device: the Hublot Big Bang Unico Yellow Magic will override any trace of negativity that resides within your body and imbue you with a… Read More

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11.04.2021
Andrew McUtchen

The top 5 TAG Heuer watches of 2021, with a focus on the redesigned and more refined Aquaracer

There was a curious response to our Instagram post about one particular model in the new Aquaracer Collection. It’s the Limited Edition of 844 pieces based on a Heuer model, reference 844 from 1978. A couple of days ago, we posted it side by side with the model that inspired it. Now, for me, this new version is not a contentious watch to like. Sure, some of the hallmarks of the Aquaracer – the cyclops at 6 in particular – are idiosyncratic to say the least. But, really, a robust dive watch at a good price point with attractive classic dive watch nuances is hardly breaking any mold. In a similar vein to the Monza from several years ago, or the more recent ‘No Time To Die’ Omega Seamaster 300M, this Limited Edition Aquaracer ref 844 is a resolutely modern take on a still outwardly vintage-themed watch. The shorthand for this is that all three have been slathered with thick pastings of biscuity faux-patina on the lume plots. All three maintain the shapes and dial motifs of previous models. All three have been wildly successful. This post, I should add, has been no different. It is, in fact, the most… Read More

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08.04.2021
Thor Svaboe

INTRODUCING: The TAG Heuer Aquaracer 300 delivers a strong new vintage-inspired collection

The Aquaracer is many people’s first Good Watch and has become a well-loved collection from TAG Heuer. The new TAG Heuer Aquaracer 300 collection presents a strong vintage-inspired vibe including a razor-sharp limited edition that ticks all of my boxes. The Aquaracer might seem very familiar, but TAG Heuer has successfully transformed the range, with everything from a slimmer, new steel bracelet, to popping dial details and a bolder ceramic bezel design. Aquaracer Professional 300 Tribute to Re. 844 Limited Edition Let’s smash the ball across the net first with the halo model in the range, the new case shape and dial design offering a sharper, more visceral take on the familiar Aquaracer look. This has a recognisably sharpened case, the bold lugs underlined by a shapely bevel running along the flanks of the case and down, emphasising the dynamic shape. A solid caseback and angular crown guards hugging the screw-in crown leave you in no doubt of its intentions, as does the 300m depth rating. This limited edition is 43mm in diameter and made from grade 5 titanium, making it deceptively light on its sixties-pure rubber strap, its ventilation holes echoing the angular bezel. And this is where the… Read More

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17.04.2021
Thor Svaboe

Ready, set, GO! The top 5 sports watches of Watches & Wonders

This is turning out to be a year of stark contrasts. While some manufacturers insist on microscopic adjustments to tried and trusted case sizes and materials, the flipside of the horological coin is marked by bravado. A bravado in contrasts, from flashing neon sun-yellow ceramic to the demure elegance of brushed silver. Never has our diverse taste been served with such deliciously varied dishes that offer hints of a strong recovery after a dark year. In one of the most hotly contested categories, my thoughts on the top 5 sports watches of Watches & Wonders show this to full effect. Hublot Big Bang Unico Yellow Magic Don’t be wrist-shy. Why wear an understated, black dial watch, when you can rock the cocktail party (a rocktail party?) with a SMASH of bright yellow? It’s not small, but this time it is a calmer 42mm, well as calm as you can get with a chunky yellow sun strapped to your wrist. What this is, aside from being traditional Swiss craftsmanship inside a very loud suit, is a mind-transforming device: the Hublot Big Bang Unico Yellow Magic will override any trace of negativity that resides within your body and imbue you with a… Read More

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05.04.2021
Fergus Nash

INTRODUCING: TAG Heuer updates their Formula 1 collection with 4 fresh blasts of colour

It’s no secret that I adore Formula 1. I’m that fan who watches the full press conferences, keeps up to date with all the brewing rumours, and even stays up until 4am bingeing Netflix’s Drive To Survive, screenshooting the drivers’ and team bosses’ watches as I go. But, even I have to admit, TAG Heuer loves F1 more than I ever could. Not only has the TAG Heuer F1 been a staple of their catalogue since 1986, but the Heuer name has been involved in the world’s premium motorsport category since the 1970s, and had their name aligned with all three of the sport’s most successful teams in Williams, McLaren, and Ferrari. To celebrate the launch of the 2021 season, TAG Heuer has revitalised the F1 lineup with some bold and vibrant designs. The watch world seems to be moving quickly with brightly coloured and uniquely textured dials penetrating the realm of mainstream luxury brands, as opposed to just being the speciality of microbrands and artisans who have that ultimate freedom of creativity. In the new line of F1s, TAG use both elements to create the effect of an aftermarket modded watch, but without the risks. The dials are… Read More

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03.04.2021
Nick Kenyon

VIDEO: TAG Heuer doubles down on smartwatch tech with the 2021 TAG Heuer Connected collection

When people think back to the beginning of smartwatches, they invariably think of the first Apple Watch back in 2015, but what isn’t well known is that TAG Heuer released their first Connected watch in the very same year. Yep, TAG Heuer have had skin in the smartwatch game for almost as long as anyone, which isn’t what you’d necessarily expect from a brand producing watches in the typically conservative Swiss watch industry. Last year in 2020 we were presented with the third and most impressive generation of the luxury smartwatch yet, and for the 2021 TAG Heuer Connected collection, we have a series of incremental, but critical, improvements to that same watch. The key changes can be boiled down to two main areas – the TAG Heuer Wellness app and the TAG Heuer Golf app. The physical platform of the watch has stayed the same, but the software updates make the watch much more user-friendly. Think of it like a new chronograph movement in your Carrera. With the TAG Heuer Wellness app the biometric data that the watch collects is now presented in two rings that you must close throughout your day, one which represents steps and the other… Read More

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01.04.2021
Nick Kenyon

HANDS-ON: The TAG Heuer Connected collection for 2021 will make you leaner, fitter and better at golf

It’s fair to say that most people have probably put on a couple of COVID kilos during the rolling lockdowns we’ve all gone through over the last 12 months. I know I have. But now that things are slowly returning to a semblance of normality and confidence is growing that our future plans won’t be derailed, it’s time to start getting back into shape. Unfortunately for watch collectors, there aren’t many of our beloved Swiss watchmakers who are able to help us with this daunting task. But there is one La Chaux-de-Fonds based manufacture who can actually offer some assistance – TAG Heuer. With the recent launch of the TAG Heuer Connected collection for 2021, the new watches are packed with new features that are aimed to make your days healthier and your golf handicap more fearsome. To understand better what the latest TAG Heuer Connected collection looks like, it’s worth briefly reminding ourselves of the quantum leap that was made last year with the launch of the generation 3. The collection for 2021 is physically the same as last year, so a refresher is important. The steel case has a diameter of 45mm and a relatively slim 13.5mm thickness, making it… Read More

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