Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

VIDEO: Blue steel – a closer look at the TAG Heuer Autavia Isograph

One of the big hero releases from Baselworld 2019 was the brand new TAG Heuer Autavia Isograph. Firstly (and perhaps most importantly), it’s a good-looking watch — it looks very much at home on the wrist of Mr Patrick Dempsey, for example. It’s a neat, stylish three-hander that TAG Heuer are billing as a modern adventurer’s watch, leaning on the Autavia’s golden age of motorsports heritage. The dials are on trend — the smoky blue looks good in contrast to the glossy ceramic bezel and the earthy brown leather strap. But it’s more than just a pretty face — there are real user-friendly features here, too. That big crown is one, but the real winner is the Isograph technology, TAG Heuer’s proprietary carbon process that offers improved accuracy and reliability. All offered at a price point that is very competitive.  TAG Heuer Autavia Isograph Australian pricing TAG Heuer Autavia Isograph, steel on leather, $4700

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VIDEO: Get your engines running with the TAG Heuer Carrera Heuer 01 Aston Martin special edition 

Cars and TAG Heuer is a match made not just in heaven but also in heritage, no doubt something that the marketing departments of other watch brands envy deeply. If you’re in any doubt, have a look at this history of timekeeping in F1. But, back to the matter at hand — the TAG Heuer Carrera Heuer 01 Aston Martin special edition.  This watch was created (in part) to celebrate the partnership between the prestigious car marque and the Swiss house. And I’ve got to say, it’s a pretty attractive proposition. The honeycomb dial (inspired by the DBS Superleggera, natch) is attractive, as is the extra detail on the case middle and lugs. Of course it’s a watch made with car guys in mind, but it’s got enough oomph to stand on its own quite comfortably.  TAG Heuer Carrera Heuer 01 Aston Martin special edition Australian pricing TAG Heuer Carrera Heuer 01 Aston Martin special edition, $8450

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VIDEO: Which TAG Heuer Carrera is right for you?

If you head on over to the TAG Heuer website and click on the Carrera collection, you will see a lot of watches (in Australia there are more than 200 individual models on offer). To say you’re spoiled for choice is an understatement. If you delve a little deeper, you’ll quickly discover that while these TAG Heuer Carreras all have the same family name, there’s some serious diversity going on in the looks department. From large modern sports pieces to more slender time-only options, the Carrera really is a broad church. So, in an effort to help you out, we’ve put together a quick comparison of three popular models. Watch it now, and if you want more detail, check out our more detailed reviews, below. TAG Heuer Carrera Calibre 16 Chronograph Every time I wore it and looked down at my wrist, I smiled. But, by the same token, I wasn’t constantly conscious of wearing it, which is a win for me. Read our full review of the TAG Heuer Carrera Calibre 16 Chronograph here. TAG Heuer Carrera Heuer 01 As a complete package, the Carrera Heuer 01 is the business. Read our full review of the TAG Heuer Carrera Heuer… Read More

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VIDEO: Blue steel – a closer look at the TAG Heuer Autavia Isograph

One of the big hero releases from Baselworld 2019 was the brand new TAG Heuer Autavia Isograph. Firstly (and perhaps most importantly), it’s a good-looking watch — it looks very much at home on the wrist of Mr Patrick Dempsey, for example. It’s a neat, stylish three-hander that TAG Heuer are billing as a modern adventurer’s watch, leaning on the Autavia’s golden age of motorsports heritage. The dials are on trend — the smoky blue looks good in contrast to the glossy ceramic bezel and the earthy brown leather strap. But it’s more than just a pretty face — there are real user-friendly features here, too. That big crown is one, but the real winner is the Isograph technology, TAG Heuer’s proprietary carbon process that offers improved accuracy and reliability. All offered at a price point that is very competitive.  TAG Heuer Autavia Isograph Australian pricing TAG Heuer Autavia Isograph, steel on leather, $4700

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WHAT SEALED THE DEAL: On Andrew’s TAG Heuer Monaco Calibre 11 CAW211P

When we came up with the concept for ‘what sealed the deal’, it was all about those micro-details and micro-decisions that happen in the final stages of a purchase. Tiny things you can’t get out of your head about a watch. That case shape. Those burnt orange indices that are coloured not by paint, but by oxidisation. Most of the factors that sealed the deal on my TAG Heuer Monaco Calibre 11 were documented in this video below, but there is always more to the story, so here it is. When did you first see/hear about it? This is a weird way to meet a Monaco, but the first one I saw was in the mid-2000s and it was a V4, that wild creation comprised of belts, ceramic balls and magic. Of course, I’d seen them on wrists before that, but it wasn’t until GQ needed a story on the V4 that I properly deep-dived. At that point, to be completely honest, I found it occupied a weird polarised place, with this insanely innovative and amazing (cough, expensive) version and other really retro models that were out of vogue in the mid-2000s. There was certainly nothing as pitch-perfect as the… Read More

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VIDEO: TAG Heuer joins the bronze brigade with the Autavia

Bronze — that gold-toned alloy that only gets better with age — has continued its domination of the watch world, and the latest brand to be converted is TAG Heuer, who this week released two bronze versions of their brand new three-handed Autavia.  Structurally, it’s the same as the steel Autavias — 42mm across, powered by a Calibre 5 movement running the impressive new Isograph spring, and worn with straps that utilise a smart new quick-change system. But on the aesthetic front, the warm metal, shiny ceramic bezel, smoky green dial, and aged ivory luminous material create a compelling synergy that’s exemplary of the current retro-modern trend. But what I really want to know is – will we end up seeing more bronze in the TAG Heuer assortment in the near future? It could work.  I guess that’s a somewhat long-winded way of saying that this watch just looks really great on the wrist. 

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VIDEO: TAG Heuer’s latest releases from Baselworld 2019

TAG Heuer’s Basel 2019 collection had a particularly clear focus, and that focus was Autavia. It’s a watch inspired by TAG Heuer’s enviable heritage — Autavia is a combination of automotive and aviation, and dates back to when Heuer was making cockpit timers in the 1930s. This latest version is a clear nod to the past, without being a fully blown reissue. It’s got details to boot too, like Arabic numerals made from solid blocks of luminous material, a series in subtle rich colours that, thanks to their texture and airbrushed finish, are eye-catching and interesting. The insides are also notable, thanks to TAG Heuer’s brand new Isograph technology — the hairspring is made using the proprietary carbon process the brand first showed us in January on the Tourbillon Nanograph. That watch was on hand, too (and did not disappoint the second time around). For women, there was a bunch of new Carreras on offer — and it’s easy to see the appeal of this crisp design paired with a shimmering mother-of-pearl dial. And finally, there’s the Modular Connected Golf Edition, made for people who care about their putting game.  TAG Heuer Autavia TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph… Read More

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