Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

6 of the best lume dial watches

Sarpaneva Korona K0 Northern Lights lume dial

A brief history of luminous watch dials Murphy's Law states, "A man with one watch knows what time it is. A man with two watches is never sure." In watch collecting circles this is invariably true, but the number of watches in a collection is likely proportionate to the mania of the addiction, rather than proportionate to how punctual the collector might be. It also seems to be true that you need to know what time it is most urgently when you don't have a clock nearby. This seems to happen generally at night, when you wake in a panic, disoriented and wondering how long till you need to get up for work, and you can't see your alarm clock for the simple reason you only uncover it once you turn on the light. I like to think this was the problem the Swiss boffins were trying to solve when they started producing watches with luminescent dials, tired of the drowsy confusion in the middle of the night and determined to bring clarity to this midnight mire. In reality, it was driven by the need for soldiers in WWI to have watches that were easy to read in low light…. Read More

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INTRODUCING: The shiny, silver, TAG Heuer Monaco 1989-1999 Limited Edition

TAG Heuer's Monaco at 50 celebration rolls on — we've already seen editions one and two — and the third, formally known as the TAG Heuer Monaco 1989-1999 Limited Edition, has just been announced in New York City.  The basis for this watch is the Calibre 11-powered Monaco (obvs), in its distinctive (and large wearing) 39mm case, with offside crown. And while previous versions have been decidedly colourful in green and red, this edition is more monochrome in flavour. The dial is realised in stunning silver. Or, to be more technical, a grey-grained rhodium-plated dial that's been given a sandblasted finish. The applied horizontal indices shine out against this matt background, and the red and blue printed details add just the right amount of pop. These colours are echoed in the blue perforated strap with its contrasting red stitching.  This limited edition watch (limited to 169 pieces, so proper limited) comes in a fancy 1990s-inspired dark blue box, with a horizontal check-pattern stripe.  And while the green and the red versions were hot, I really like this one for its understated charm, and I can't wait to see what the next two versions looks like.  TAG Heuer Monaco 1989-1999 Limited Edition… Read More

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INTRODUCING: The TAG Heuer Monaco 1979 – 1989 Limited Edition – a tribute to Le Mans

As we found out at the Monaco Grand Prix, TAG Heuer is celebrating the 50th birthday of the genuinely iconic Monaco with five limited editions, one for each decade of its life. The second instalment has just been announced in Le Mans, a tribute to the 1971 film of the same name, a film responsible for some enduring (and genuinely iconic) images of the Monaco on the wrist of the one and only Steve McQueen. The colourway for the first edition was muted: earthy brown and dark green. This Monaco 1979 – 1989 is a polar opposite, in rich, vibrant red. The dial, with a sunburst finish, is — depending on your perspective — the red of rich French wine,  or the archetypal image of a race car. Regardless of the evocation, you cannot deny that this is a visually arresting watch, with the square steel case, rhodium-plated markers and that bright dial all packing a punch. The strap is black calf, with rally-style holes allowing for the occasional glimpse of the red lining. The watch is limited to 169 pieces and comes with a snazzy presentation box.  TAG Heuer Monaco 1979 – 1989 Limited Edition price TAG Heuer Monaco 1979 –… Read More

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6 of the best lume dial watches

Sarpaneva Korona K0 Northern Lights lume dial

A brief history of luminous watch dials Murphy's Law states, "A man with one watch knows what time it is. A man with two watches is never sure." In watch collecting circles this is invariably true, but the number of watches in a collection is likely proportionate to the mania of the addiction, rather than proportionate to how punctual the collector might be. It also seems to be true that you need to know what time it is most urgently when you don't have a clock nearby. This seems to happen generally at night, when you wake in a panic, disoriented and wondering how long till you need to get up for work, and you can't see your alarm clock for the simple reason you only uncover it once you turn on the light. I like to think this was the problem the Swiss boffins were trying to solve when they started producing watches with luminescent dials, tired of the drowsy confusion in the middle of the night and determined to bring clarity to this midnight mire. In reality, it was driven by the need for soldiers in WWI to have watches that were easy to read in low light…. Read More

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INTRODUCING: The TAG Heuer Monaco 1969-1979 Limited Edition

The watch industry likes to throw the word 'icon' around, often with very little basis in fact. However, when talking about the TAG Heuer Monaco, that moniker is well and truly earned. The disruptive, innovative square chronograph — one of the first automatic chronos on the market — turned 50 this year. I was expecting to see some big new releases at Baselworld, but TAG Heuer held their fire, focusing instead on the revamped Autavia line. So, no big Monaco news at Baselworld. And, in retrospect, it made sense. For where better to celebrate this significant anniversary than the watch's spiritual ground zero – the Monaco Grand Prix. TAG Heuer has announced the first of five new limited edition Monacos at the Key Largo Villa in Monaco (one for each decade, with the subsequent four to be unveiled at events around the world). This version is formally called the TAG Heuer Monaco 1969-1979 Limited Edition and I've got to say, from press pictures, it looks quite attractive. With a deep green face, the dial has been given an uncommon Côtes de Genève finish on the front, with subtle yellow and red highlights. The form factor appears to be the same… Read More

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VIDEO: Blue steel – a closer look at the TAG Heuer Autavia Isograph

One of the big hero releases from Baselworld 2019 was the brand new TAG Heuer Autavia Isograph. Firstly (and perhaps most importantly), it's a good-looking watch — it looks very much at home on the wrist of Mr Patrick Dempsey, for example. It's a neat, stylish three-hander that TAG Heuer are billing as a modern adventurer's watch, leaning on the Autavia's golden age of motorsports heritage. The dials are on trend — the smoky blue looks good in contrast to the glossy ceramic bezel and the earthy brown leather strap. But it's more than just a pretty face — there are real user-friendly features here, too. That big crown is one, but the real winner is the Isograph technology, TAG Heuer's proprietary carbon process that offers improved accuracy and reliability. All offered at a price point that is very competitive.  TAG Heuer Autavia Isograph Australian pricing TAG Heuer Autavia Isograph, steel on leather, $4700

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VIDEO: Get your engines running with the TAG Heuer Carrera Heuer 01 Aston Martin special edition 

Cars and TAG Heuer is a match made not just in heaven but also in heritage, no doubt something that the marketing departments of other watch brands envy deeply. If you're in any doubt, have a look at this history of timekeeping in F1. But, back to the matter at hand — the TAG Heuer Carrera Heuer 01 Aston Martin special edition.  This watch was created (in part) to celebrate the partnership between the prestigious car marque and the Swiss house. And I've got to say, it's a pretty attractive proposition. The honeycomb dial (inspired by the DBS Superleggera, natch) is attractive, as is the extra detail on the case middle and lugs. Of course it's a watch made with car guys in mind, but it's got enough oomph to stand on its own quite comfortably.  TAG Heuer Carrera Heuer 01 Aston Martin special edition Australian pricing TAG Heuer Carrera Heuer 01 Aston Martin special edition, $8450

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