Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

INTRODUCING: The emerald beauty of the TAG Heuer Aquaracer with green dial

Emerging from the safety of black, blue and white dial sport watches, the radiant TAG Heuer Aquaracer in emerald green marks an adventurous step forward for the line-up. Yet for a brand that is no stranger to radical innovation (Mikrotimer Flying 1000, anyone?), it's surprising that it took them this long to come out with a green dial sport watch. But no matter. The green dials have arrived, and they're here to stay. At 43 and 32mms in diameter (men's and women's versions respectively), as well as 300m of water resistance, sapphire crystal and all the other bells and whistles you'd expect, these handsome new additions toe the party line when it comes to Aquaracer specs, yet confidently stand apart in terms of visual appeal. Despite both being green, the men's and women's versions each showcase the colour in different ways. The grooves created by the horizontally striped dial of the men's version enable the green to appear darker in the recesses and lighter on top. The result is an engaging alternating pattern of deep and bright greens – a simple but effective use of dial texture to showcase different dimensions of one colour. On the other hand, the women's… Read More

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INTRODUCING: The Hour Glass celebrates its 40th with an awesome TAG Heuer Monaco LE

A few months ago we introduced you to the first in a series of limited edition watches made to celebrate The Hour Glass's 40th anniversary. Well, we've just had a look at the latest in the series, which takes the form of a TAG Heuer Monaco. Now, if this were any other watch it would run the risk of being a touch underwhelming, what with all the 50 years of Monaco celebratory LEs getting dropped this year. But you know what, I don't think this 'TAG Heuer Monaco Calibre 11 Special Edition' (to give it its formal, boring name) needs to be too concerned, Mostly because it's freaking stunning.  The case evokes the iconic 'Dark Lord' Monacos (one of the earliest black-coated watches), with its PVD coating — including all the pushers. But this is no mere phantom execution (that might have worked for The Hour Glass's Tempus celebrations back in 2007, but times — and tastes —  have changed). No, the dial here is an opaline beige, and the sandy tones play oh-so-nicely with the dark case, and even more nicely with the red Super-LumiNova dial details. The lack of applied hour markers makes the whole situation a little… Read More

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EVENT: Tourbillon time with TAG Heuer in Melbourne

TAG Heuer in Melbourne Event

TAG Heuer is a brand that has always sat fondly in the hearts of Australians, with shared values of an active lifestyle spent outdoors. This week we were lucky enough to celebrate the launch of TAG Heuer's latest novelties, including the Carrera Calibre Heuer 02T Tourbillon Nanograph and the exciting Autavia Isograph. Both releases are significant because of the technology housed in them, which the crowd was fortunate enough to get a very close look at under the guidance of the TAG Heuer Master Watchmaker Shalen Gokoolparsadh.  Hosted at TAG Heuer's flagship boutique in Melbourne, a strong crowd gathered out of the windy weather to share canapés and conversation. Once the champagne flutes were firmly in people's grasp, Time+Tide Founder Andrew McUtchen addressed the crowd with his best explanation of a rather technical topic. In most social circles, the mention of a tourbillon carriage would cause eyes to glaze over, but not this group. Point by point, Andrew navigated the story of the micromechanical marvel to illustrate how over time the tourbillon travelled from the pocket watch into the modern wristwatch. Aside from the lengths of technical prowess demonstrated in the watches on display, they were also tremendous value offerings… Read More

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INTRODUCING: The emerald beauty of the TAG Heuer Aquaracer with green dial

Emerging from the safety of black, blue and white dial sport watches, the radiant TAG Heuer Aquaracer in emerald green marks an adventurous step forward for the line-up. Yet for a brand that is no stranger to radical innovation (Mikrotimer Flying 1000, anyone?), it's surprising that it took them this long to come out with a green dial sport watch. But no matter. The green dials have arrived, and they're here to stay. At 43 and 32mms in diameter (men's and women's versions respectively), as well as 300m of water resistance, sapphire crystal and all the other bells and whistles you'd expect, these handsome new additions toe the party line when it comes to Aquaracer specs, yet confidently stand apart in terms of visual appeal. Despite both being green, the men's and women's versions each showcase the colour in different ways. The grooves created by the horizontally striped dial of the men's version enable the green to appear darker in the recesses and lighter on top. The result is an engaging alternating pattern of deep and bright greens – a simple but effective use of dial texture to showcase different dimensions of one colour. On the other hand, the women's… Read More

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VIDEO: TAG Heuer's tourbillons challenge the Swiss status quo … in the best way possible 

Fun fact: TAG Heuer is the largest Swiss producer of tourbillons. It's a statement that if made a decade ago would have emitted oh-so-Swiss snickers of disbelief in the rarefied halls of Baselworld or SIHH. Tourbillons, according to the narrative, are the epitome of hand-crafting — tiny components that take precious hours to intricately assemble. But here we are in 2019, and TAG Heuer has upset the applecart with its CNC-produced tourbillon, which offers the same visceral, whirling coolness at a price that — while still clocking in at five figures — is, what market analysts would say, aggressively competitive. And while the Heuer 02T tourbillon has been around for a while now, the newest darling is the very impressive Nanograph, which serves as a heroic standard-bearer for TAG Heuer's carbon alternative to silicon technology. Watch on to check out our picks of the current collection. TAG Heuer Carrera Calibre Heuer 02T  Pairing black steel and matt ceramic, this TAG Heuer tourbillon offers all the hi-tech you could want, with a pleasingly warm brown calf strap. RRP $22,050 TAG Heuer Carrera Calibre Heuer 02T Carbon If you want even less weight and more futuristic-ness, how about a Heuer 02T clad in… Read More

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6 of the best lume dial watches

Sarpaneva Korona K0 Northern Lights lume dial

A brief history of luminous watch dials Murphy's Law states, "A man with one watch knows what time it is. A man with two watches is never sure." In watch collecting circles this is invariably true, but the number of watches in a collection is likely proportionate to the mania of the addiction, rather than proportionate to how punctual the collector might be. It also seems to be true that you need to know what time it is most urgently when you don't have a clock nearby. This seems to happen generally at night, when you wake in a panic, disoriented and wondering how long till you need to get up for work, and you can't see your alarm clock for the simple reason you only uncover it once you turn on the light. I like to think this was the problem the Swiss boffins were trying to solve when they started producing watches with luminescent dials, tired of the drowsy confusion in the middle of the night and determined to bring clarity to this midnight mire. In reality, it was driven by the need for soldiers in WWI to have watches that were easy to read in low light…. Read More

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INTRODUCING: The shiny, silver, TAG Heuer Monaco 1989-1999 Limited Edition

TAG Heuer's Monaco at 50 celebration rolls on — we've already seen editions one and two — and the third, formally known as the TAG Heuer Monaco 1989-1999 Limited Edition, has just been announced in New York City.  The basis for this watch is the Calibre 11-powered Monaco (obvs), in its distinctive (and large wearing) 39mm case, with offside crown. And while previous versions have been decidedly colourful in green and red, this edition is more monochrome in flavour. The dial is realised in stunning silver. Or, to be more technical, a grey-grained rhodium-plated dial that's been given a sandblasted finish. The applied horizontal indices shine out against this matt background, and the red and blue printed details add just the right amount of pop. These colours are echoed in the blue perforated strap with its contrasting red stitching.  This limited edition watch (limited to 169 pieces, so proper limited) comes in a fancy 1990s-inspired dark blue box, with a horizontal check-pattern stripe.  And while the green and the red versions were hot, I really like this one for its understated charm, and I can't wait to see what the next two versions looks like.  TAG Heuer Monaco 1989-1999 Limited Edition… Read More

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