Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

RECOMMENDED READING: Jean-Claude Biver looks back at TAG Heuer … and to the future

Jean-Claude Biver is one of the watch industry’s enduring forces — a charismatic leader who looms, larger than life, over much of the modern history of the Swiss watch industry. So, as you can imagine, it was big — and surprising — news when it was announced a few weeks ago that Mr Biver would be stepping back from his day-to-day responsibilities as President of the LVMH Watch Division (and TAG Heuer CEO) in favour of a new role: Chairman of LVMH Watchmaking Division. What exactly this somewhat ambiguous new title means is the big question. And luckily it’s a question David Chalmers, the man behind Calibre 11, asked in his interview with Jean-Claude Biver, which sees the man looking back at his four-year history in the top seat, as well as to the future. It’s well worth a read, but here’s what Mr Biver thinks is the highlight of his career at TAG Heuer: “I think it was the launch and presentation of the first Swiss-made Connected watch. This I will remember for all my life. It was huge. The buzz we created when we launched the Connected watch in New York was just enormous. We had millions of… Read More

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HANDS-ON: An extra dose of speed – the TAG Heuer Carrera Heuer 01 Aston Martin Special Edition

At the March 2018 Geneva Motor Show, TAG Heuer announced a new partnership with Aston Martin. Being named as the “Official Partner, Official Watch Partner, and Official Connected Watch Partner” of both the British car manufacturer and its racing teams (Quick fun fact! – Aston Martin are the title sponsors of the Red Bull Racing Formula 1 team, who also happen to run engines that are badged TAG Heuer). And to celebrate the partnership, the motorsport-loving brand released a pair of new chronographs, including this unique take on the contemporary Carrera Heuer 01. And that’s where it all begins, with a modular stainless-steel 45mm case that’s water resistant to 100 metres and holds inside it an in-house chronograph movement – the Heuer 01. However, things quickly speed around the hairpin when you look a little closer. The dial now features a semi-skeletonised hexagonal pattern that evokes the aggressive look of the front grill of the latest Aston Martin Vantage. Newly sharpened race lines trace its mid-case for an extra dose of speed, and a set of redesigned lugs take inspiration from the high-tempo bodywork of the Vantage. All subtle hints that not only add even more modern and sporty appeal… Read More

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VIDEO: The disruptor – a closer look at TAG Heuer’s Carrera Heuer 02 Tourbillon in black ceramic 

Owning a tourbillon is a dream for many watch-loving folks. The little, eternally whirling cages, designed to counteract the effects of gravity on a timepiece’s isochronism, aren’t particularly practical, though they hold within them a charm that in many ways sums up the appeal of mechanical watches. But for many, the dream of strapping the pinnacle of watchmaking’s craft onto your wrist would always be just that — as, traditionally, tourbillons have come with a very high price tag. And while no one is suggesting that $20,000 is pocket change, when TAG Heuer introduced a Swiss, automatic tourbillon at this very aggressive price point, the industry as a whole took notice. It’s worth pointing out that TAG Heuer was able to achieve this by using more industrial processes in creating the tourbillon, as well as making them at a greater volume than other brands. But still, the Carrera Heuer 02 Tourbillon presents a very strong value proposition and, more importantly, looks great on the wrist, especially in that all-black ceramic case. TAG Heuer Carrera Calibre Heuer 02 Tourbillon Australian pricing and availability TAG Heuer Carrera Calibre Heuer 02 Tourbillon, in black ceramic, $21,750. Available at TAG Heuer boutiques.

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RECOMMENDED READING: Jean-Claude Biver looks back at TAG Heuer … and to the future

Jean-Claude Biver is one of the watch industry’s enduring forces — a charismatic leader who looms, larger than life, over much of the modern history of the Swiss watch industry. So, as you can imagine, it was big — and surprising — news when it was announced a few weeks ago that Mr Biver would be stepping back from his day-to-day responsibilities as President of the LVMH Watch Division (and TAG Heuer CEO) in favour of a new role: Chairman of LVMH Watchmaking Division. What exactly this somewhat ambiguous new title means is the big question. And luckily it’s a question David Chalmers, the man behind Calibre 11, asked in his interview with Jean-Claude Biver, which sees the man looking back at his four-year history in the top seat, as well as to the future. It’s well worth a read, but here’s what Mr Biver thinks is the highlight of his career at TAG Heuer: “I think it was the launch and presentation of the first Swiss-made Connected watch. This I will remember for all my life. It was huge. The buzz we created when we launched the Connected watch in New York was just enormous. We had millions of… Read More

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VIDEO: The viper strikes! TAG Heuer’s Carrera Calibre 02 Tourbillon Tête de Vipère

As far as cool watch names go, this watch has one of the coolest: I mean, the head of the viper — it doesn’t get much more rock than that. And while the story behind the name is less viper lounge and more viper observatory, the watch itself easily lives up to its rock star name. It’s big, it’s blue, it’s made of ceramic and has a freaking tourbillon in it. What more could you want? Not much. Even the strap, alligator backed with rubber, is cool. And while the watch is hardly an object lesson in subtlety, I was surprised at how well the whole package works together — no single element overpowers the others. I was expecting this watch to be all about that blue ceramic case, but the blue is refreshingly muted, which makes for a watch I would easily wear, even though I’m not a rock star … TAG Heuer’s Carrera Calibre 02 Tourbillon Tête de Vipère Australian pricing and availability TAG Heuer’s Carrera Calibre 02 Tourbillon Tête de Vipère, $26,750, available at TAG Heuer boutiques.

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INTRODUCING: Altered carbon – the TAG Heuer Aquaracer 300M Carbon Collection

Welcome to the land of tomorrow! No, you haven’t just stumbled out of a cryogenic chamber, à la Futurama. TAG Heuer have just unveiled the most modern version yet of their decisive dive watch, the Aquaracer 300M, sporting a brand-new carbon costume, and available in three different colourways. Starting today, each carbon-based model will be available exclusively through TAG Heuer boutiques and online around the globe. Blacked-out with a PVD coating, each version features a 41mm Grade 5 titanium case, and is then topped by a unidirectional rotating bezel that’s been crafted by a random injection of carbon fibres into a resin pressed at high temperatures. This produces a marbling black and grey effect that means no two Aquaracers are the same. As with previous versions, cases are rated to 300 metres of water resistance, and inside is where you’ll find a familiar automatic Calibre 5 movement. Separating the three models are highlights of blue, yellow, or rose gold, which can be seen on their black nylon straps, as well as on the minute markers, hands, polished logo, and text of their carbon-look dials. Similar in style to this year’s other carbon crowd-puller, the TAG Heuer Monaco Bamford – which… Read More

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WATCHSPOTTING: Chris Hemsworth schools the internet on how to casually wear a simple gold watch

We here at Time+Tide are particularly proud of Australian actor Chris Hemsworth … all right, we man-crush hard on the big fella. And not just because of his ruggedly handsome good looks, which give us regular Aussie men a good name around the world, but because the dude just gets how to wear watches. In GQ’s latest episode of YouTube series “Actually Me”, the Hollywood star goes not-so-deep undercover, creating real accounts for websites Quora, Twitter and IMDB, amongst a few others. And answering questions while flexing his Aussie-bred brand of humour. What captured our attention, though, wasn’t the fact that Thor would (and has) beat Captain America. in an arm wrestle, but, rather, the shimmer of gold that flashed on Hemsworth’s wrist – a 2015-released TAG Heuer Carrera Calibre 7 Glassbox in 18k gold. Considering he’s a proud TAG Heuer ambassador, it wasn’t so surprising. But wearing a dark-coloured sweater with his sleeves rolled up and subtle tats on show … never has a gold watch looked so good.

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