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The value proposition of this already pretty compelling French dive watch has just reached new heights (or depths?)
Independent vs micro. France vs France. Yema vs Baltic.
Yema are doubling down on their pursuit of in-house mastery with a new bronze diver.
Collaborating with underwater photographer “Cayman” Jason Washington, Yema show off their know-how when it comes to a more contemporary design with the Sous Marine.
Earlier this year, Yema indicated their intentions to spice up their collections with the release of the Urban Field. With their Wristmaster Traveller Micro-Rotor being…
Although the French brand Yema have never stopped producing watches since their inception in 1948, their lapse into relative obscurity during the ‘80s-‘00s has to…
Since 1948, Yema has been producing reliable sports watches that come with a unique visual DNA. Best known for the Superman Heritage diver, Yema has…
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New…
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their…
One of my very first articles for Time+Tide was a short overview on Yema and their key models, and since then their growth has been…
With a name like Superman, the Yema diver, which originates from the `60s, has to live up to its robust nomenclature. Revamped and refined, the…
Often when I dig into the requests folder of my DMs, various people shoot me a message asking what would be a good entry-level watch…
EDITOR’S NOTE: Yema is a small, proudly French brand with a strong following and a heritage that stretches back to 1948. Offering in-house movements and…
The Yema Superman is a strong vintage diver, with two selling points that should be a wake-up call for other brands, starting with an obvious…
If you didn’t spend much time diving in the Azure Seas in coastal France in the late ’60s, chances are you may not be entirely…
From iconic racing chronographs to modern rally tributes, these are the best watches for motorsport nerds.
Are watch enthusiasts too focused on every watch being the same size?
We recap our favourite Micro Monday inclusions of 2023.
We take a look at all the things brands have to offer before Dubai Watch Week 2023.
Novelty drops are picking up again, and thanks to the upcoming Geneva Watch Days fair at the end of the month, there will be plenty…
Another week has come to a close. So, whether holding an espresso or a pint in your hand, kick back, relax, and dive into what…
In a recent pitch meeting, Zach our editor was slightly (OK, quite) dubious when I proposed the idea that a legit timepiece could be had…
While Switzerland is regarded as the high-end watchmaking epicentre, it wasn’t always so. Along with many English watchmakers, it was France that led the way…
Over the past 10 years, French brands have been making real waves in the horological world. The country has seen a resurgence of fine watchmaking…
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be…
Having distributed watches for Yema and Heuer in the 1970s alongside producing their own spectacular chronographs, it’s surprising that Le Jour have so far focused…
In a world where prices seem to climb in a never-ending upward spiral, it’s nice when you run across something that, against all odds, defies…
Prompted by Seiko’s bombshell release of the SKX Sports Style GMT – 5KX GMT for short – we sought to find other watches with GMT…
The year is 2013, and Nomos is still a relatively small and unknown brand outside of the true watch-enthusiast circle. All the models we know…
Although the name LeJour conjures up the idea of something fleeting and trendy, that portrayal of the brand couldn’t be further from the truth. The…
In an industry driven by tradition, the idea of bringing watches into the future was a scary thought. When the quartz crisis hit, it shook…
If you thought that a resurrected brand famed for its 1970s chronographs would be pigeonholed with its releases, think again. LeJour in 2022 is a…
This week, the founders of Revolution, Fratello Watches, Monochrome and of course Time+Tide spent a debaucherous evening discussing the new releases from Watches & Wonders.…
Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used…
As far as ubiquitous movements go, the SW200 and its variants is one to make your eyes light up when you see it on a…
Great ’Grams has had a couple of weeks off recently, but that’s only given me more time to search for the best of the best…
There have been several strange side effects of the rubbish situation we currently find ourselves in. Pushbikes, for example, are now more valuable than palladium. And because…
Editor’s note: Nigh on a year ago, Sandra delved into the mercurial, and occasionally murky, world of investing in vintage watches. But rather than start at…
If an illustrator’s quirky designs of horological ephemera is your thing, hit follow on @watchesandpencils. You won’t regret it. NAME: Teun van Heerebeek OCCUPATION: Illustrator and…
A few years ago I attended a talk called, ‘How to Start a Collection’. The focus was on vintage rather than modern and the speaker…
Brandon’s one of the big personalities of the Instagram watch fam, with a revolving collection and crisp photography. He’s one of the guys behind Head2HeadCopycat and calls…
