In one of the more unexpected watch releases of the year, Piaget – makers of slender dress watches par excellence – muscled into the crowded and competitive high-end steel sports watch category. The Polo S puts the Geneva-based brand up against popular options such as the Patek Philippe Nautilus (and Aquanaut) models, as well as Audemars Piguet’s Royal Oak line. These are some pretty big names, and some pretty hot models. Does the Polo S, with its extraordinary finishing and mercurial dial, hold its own?
Just minutes ago at the Duggal Greenhouse in Brooklyn, we were introduced to the full line-up of ambassadors for the new Piaget Polo S collection. As you’d expect having recently signed with the brand, Hollywood star and general winner-at-life Ryan Reynolds is one of them, as is the similarly enviable Michael B Jordan – with the crack team also including big hitters from other markets around the globe, from polo player and pal of Prince Harry, Michael Borwick, to Michelin-starred French chef Jean-François Piège. The Piaget Polo S is a watch we’ve been wanting to see for some time now. Steel. Sporty. Sexy. Piaget has finally entered the steel luxury sports watch market – and in a way entirely fitting with its brand’s heritage. Even though these days it’s known as the king of thin, the original Polo, released in 1979 was a hot property in the ’80s – epitomising the era’s typically opulent take on luxury. The Polo S is far more reserved, the 42mm wide case comparatively slender at 11.2mm, and instead of quartz that powered the ’79 original, the Polo S is running Piaget’s own 1160P calibre. With its distinct bezel and competitive pricing Piaget is clearly hoping the Polo S will make… Read More
It’s fair to say not all celebrity ambassadors are created equal, but this is one that has our full approval here at Time+Tide, as Piaget announce international superstar Ryan Reynolds as the latest member of the fam. Why is he such a good fit? Really? You need hard evidence beyond what we’re all feeling right now in our gut (and potentially elsewhere)? OK then, here are three good reasons: 1. Because, like Deadpool, Ryan Reynolds enjoys surprising people. Subtle, slim and understated, Piaget is a very surprising choice for an all-American dude (even though Reynolds is actually a Canadian, but you know, Hollywood). Smart move from both camps. 2. Because keeping up with the equally-ripped Michael B. Jordan is a good idea. Jordan is another Piaget ambassador and a serious up-and-coming talent. 3. Because Reynolds and Piaget are equals when it comes to confidence, which is important in any power couple. Clearly this is the start of something beautiful.
One of the more surprising releases to come from this year’s SIHH was a limited edition piece from Piaget, the kings of thin. To celebrate the 40th anniversary of their first in-house quartz movement, Piaget announced the Emperador Coussin XL 700P, featuring an unusual hybrid of quartz accuracy and mechanical engineering. To understand this watch, you have to understand its history. In 1976 Piaget announced the 7P calibre, a thin quartz movement intended to directly challenge the cumbersome Beta 21 quartz mechanism the company helped develop in 1969 with 19 other Swiss manufacturers. Quartz was the exciting new technology of the time, and Piaget was keen to be at the very forefront of the market. Unfortunately, the popularity of the Swiss quartz movement waned quickly, with the Japanese developing cheaper, more efficient battery powered quartz technology in earnest. Over the years there have been a number of Swiss and Japanese manufacturers pushing ‘automatic quartz’ movements, with moderate success. Without doubt the most well regarded would be the Seiko Spring Drive movements, which at a technical level at least, bear a lot of similarities to Piaget’s latest. The XL 700P seems to be reintroducing the idea of a high-end Swiss quartz… Read More
An image springs to mind when you think of the romance of watchmaking. For many people that image might include an historic chateau nestled in a small Swiss village amid rolling hills. Yet even with this idealistic pre-conception, it’s hard to find anywhere as picturesque as the home of Piaget. La Côte-aux-Fées – the same village they’ve been in since 1874 – is exactly what you’d visualise in your mind’s eye: beautiful, remote and perfect for concentrating on the art of watchmaking. Just down the road from the landmark church is the unassuming white farmhouse where the brand was founded by Georges Piaget, a farmer who made pocket watches to supplement his income, until his son Timothée took over and timepieces became the full-time focus for the family business. La Côte-aux-Fées By 1940, the success of Piaget meant growth, and the company moved just 50m down the road to a building where the brand still produces movements today, with 30 expert watchmakers among the 120 staff. It overlooks a small valley where Yves Piaget – great-grandson of the founder— built a small ski-run. This is Switzerland, after all. Picturesque as the scenery is, we’re here for beauty on a much smaller scale…. Read More
The Piaget Limelight Stella was one of the stand-out women’s watches debuted at Watches & Wonders. Chabi Nouri, Piaget’s International Communications and Marketing Director, explains its features.
We speak to Piaget’s International Communications & Marketing Director, Chabi Nouri, about the spirit of “joy and positivity” that underscores the brand’s Watches & Wonders collection – especially the elegant Limelight Stella.