Last week, Piaget opened their first ever Australian Boutique, and we were lucky enough to attend the opening. Piaget has joined several of their Richemont cohort, including Cartier, Montblanc and Panerai, at Melbourne’s iconic Chadstone Shopping Centre.
The upscale apartment vibe provides a more relaxed approach to retail, with nice design touches, like informal seating options. The overall atmosphere is inviting and intimate rather than stuffy.
As Gaspard Barthelemy, Brand Manager Piaget Australia, walked me through the store, he excitedly showed off the extensive range of novelty pieces and high jewellery watches on display.
From your standard stainless steel Polo S Watch to Tourbillons to Ultra-thin Altiplano Gem-set pieces (there’s 259 brilliant-cut diamonds and 78 baguette-cut diamonds), the new store is well-stocked, colourful and full of variety. My pick of the night? Aside from a stunning iced-out Altiplano Gem-set Skeleton watch on Gaspard’s wrist, I’d take the Polo S Watch in rose gold. The contrasting blue alligator strap and fresh white dial really makes for a beautiful combination — and a fantastic summer look as we enter the Australian summer. And, don’t worry: this particular watch comes with an additional brown mahogany strap — perfect for those on the other side of the world entering winter.
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