Longines trace their origins back to 1932, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened in Longines' history, click here. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

NEWS: You’ve got 3 days to bid on some exceptionally limited Longines to support Andre Agassi and Steffi Graf’s charities

A little while ago we got mildly excited about the fact that Longines were auctioning off a watch (and an awesome experience package) in aid of brand ambassador Kate Winslet’s charity. Well, they’re at it again, only this time with a sporty twist. Longines, along with Steffi Graf and Andre Agassi (who both have been Longines Ambassadors of Elegance for a decade now), have cooked up a one-off set of 10 pairs of Conquest V.H.P. watches to be auctioned off to raise funds for the Andre Agassi Foundation for Education and Graf’s charity of choice, Children for Tomorrow. Well, nine sets will be auctioned, the 10th will remain in the Longines Museum. The clock is ticking down on the auction, though, with a little over three days on the clock, and at this point most pairs are sitting around the $10-11K USD mark, which, we’ve got to say, represents some decent value when you factor in the fact that you not only get a special pair of watches (on some truly excellent rubber straps BTW), but you also get personally presented the watch by one of the greats, during a visit to either Graf’s charity in Hamburg or Agassi’s foundation… Read More

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VIDEO: The Longines Legend Diver that seems to have won everyone over

Oh what a difference a strap makes. Last year, when Longines chose to pair their mighty Legend Diver — a watch the Vice President calls the most successful heritage model ever — with a Milanese loop bracelet, they succeeded in creating a third wave of interest in the model that made its way to the door of Time+Tide in Melbourne. The first wave was at its launch in 2007, auspiciously without date. The second wave was the date version that inevitably followed, and the third was the 2017 release with Milanese bracelet. With its heavy, supple bracelet in polished steel making the polished case shine even brighter, we looked at the watch with completely fresh eyes. Now, like eager surfers, we await even more sets of surprising and surging waves from the winged hourglass brand, which has chosen this versatile all-rounder as the shape of many new things to come.  

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HANDS-ON: The Longines Record – going for gold

Last year, Longines doubled down with the release of the Record collection. Illustrating just how serious they are about creating classically handsome and highly accurate watches, with price tags that won’t break the bank. The result was their first ever COSC-certified collection that combined a variety of dial options and colours, with four different sizes of stainless-steel cases. I’ll admit that while the collection remained steady in the Longines wheelhouse, there was just that little something missing to completely draw me in. That was until this year when, at Baselworld 2018, Longines launched a decidedly luxe version with a blue dial and 18k rose gold case. Vital statistics The greatest thing about the Record collection is that each and every version is powered by a chronometer certified automatic movement, with this version using the Caliber L888.4 (ETA A31.L11). Exclusively manufactured for Longines by ETA, the COSC-certified movement uses a silicon balance spring and maintains a power reserve of 64 hours. The case is sized at 38.5mm and made of 18k rose gold with a transparent case back and a water resistance rating of 30 metres. While the sunray blue dial is kept clean and simple, with golden bar indexes marking… Read More

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NEWS: You’ve got 3 days to bid on some exceptionally limited Longines to support Andre Agassi and Steffi Graf’s charities

A little while ago we got mildly excited about the fact that Longines were auctioning off a watch (and an awesome experience package) in aid of brand ambassador Kate Winslet’s charity. Well, they’re at it again, only this time with a sporty twist. Longines, along with Steffi Graf and Andre Agassi (who both have been Longines Ambassadors of Elegance for a decade now), have cooked up a one-off set of 10 pairs of Conquest V.H.P. watches to be auctioned off to raise funds for the Andre Agassi Foundation for Education and Graf’s charity of choice, Children for Tomorrow. Well, nine sets will be auctioned, the 10th will remain in the Longines Museum. The clock is ticking down on the auction, though, with a little over three days on the clock, and at this point most pairs are sitting around the $10-11K USD mark, which, we’ve got to say, represents some decent value when you factor in the fact that you not only get a special pair of watches (on some truly excellent rubber straps BTW), but you also get personally presented the watch by one of the greats, during a visit to either Graf’s charity in Hamburg or Agassi’s foundation… Read More

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ANNOUNCING: We are selling 10 of the last remaining Longines V.H.P. Commonwealth Games watches in Australia, but that’s only half of what you get…

Longines and Time+Tide bring you an exclusive opportunity Longines is the official Watch and Timekeeper of the XXI Commonwealth Games to be held on the Gold Coast, Australia from April 4th, 2018. To commemorate this event, Longines have released the Conquest V.H.P. (Very High Precision) Gold Coast 2018 Commonwealth Games edition and, with it officially sold out from HQ, and only a handful remaining in Australian retailers, we are offering 10 for sale. Longines and Time+Tide bring you a limited opportunity to not only secure the watch, but also attend an intimate collectors’ event on the Gold Coast during the games, with accommodation on the night included. What you get 1 x Longines Conquest VHP Gold Coast 2018 Commonwealth Games Limited Edition Watch This watch is ‘Very High Precision’ by name and by nature – it promises accuracy of +/-5 seconds a year, compared to the +/- 15 seconds per month of standard quartz watches, as well as a longer than average battery life. It also has a gear position detection system that allows the watch to reset its hands after an impact or exposure to a magnetic field. 1 x Ticket to the Watch Appreciation Dinner on the 6th of April at… Read More

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VIDEO: 4 standout Longines from Baselworld 2018, including a brand new Legend

Longines have a well-earned reputation for exceptionally strong heritage releases, and while their Baselworld 2018 collection featured a particularly hot blacked-out Legend Diver, it was newer lines, like the extensions to Record and V.H.P. that really stood out. On the one hand, the new gold and two-tone additions to the traditionally styled Record impressed with their simplicity and everyday wearability, while on the other, Longines added a chronograph and a GMT to their super-accurate V.H.P. collection. This line in general is well beyond your average quartz collection. Longines’ Baselworld 2018 collection goes to show that this twin focus on making quartz cool and COSC-level accuracy accessible seems to be a real winning formula for the brand.

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INTRODUCING: The COSC-Certified Longines Record Collection gets a luxe extension

It was only a matter of time. And if you were a betting man, you’d have safely bet that it would be right on a year that Longines would double down on the Record Collection and offer it in gold. The benefits are immediate, giving the otherwise conservative new range a whole snap, crackle and colour pop, care of rose gold and navy blue alchemy, as well as two-tone variants. Vital statistics The watches in the Record Collection, certified as “chronometers” by the Swiss Official Chronometer Testing Institute (COSC), thanks to engineering upgrades such as a silicon balance, combine classic elegance with excellence. Longines talk about the Record being a bridge between the brand’s tradition and innovation; however, it’s more accurate to say that the movement is now just on a par with more expensive brands and its accuracy and quality is guaranteed within -4/+6 a day. It’s not particularly innovative, but it is particularly good value at this price point, which is a brand quality we find ourselves repeating ad nauseam. The Record Collection features two sized calibers housed inside four sizes of models (26, 30, 38.5 and 40mm) and comes in a variety of dials. Like the debut range,… Read More

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