Longines trace their origins back to 1832, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened in Longines' history, click here. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

NEWS: Imagine finding this in your pocket – Longines discover their oldest watch to date

There are few brands that take as much pride in their heritage as Longines. Not surprising, really, when you consider that the winged hourglass brand pioneered the way for the reissue. In fact, the Saint-Imier manufacturer is so proud of their history that their own museum is home to more than 10,000 historic pieces, while the brand also routinely holds competitions around the world in search of their oldest watches. Until recently, that honour fell to the 335th piece produced by Longines, but now, with the help of a dedicated Japanese-American collector, Longines have found a pocket watch with the serial number 183, dating the “savonnette” type silver pocket watch to the year 1867. A big year for Longines, 1867 was not only the same year that Longines began manufacturing their components under a single roof in their brand-new factory in the long meadows that the brand is named for, but also the year they began consecutively numbering the watches they produced. It was this system, as well as the brand’s diligent archiving of information, that made it possible for their historians and watchmakers to establish exactly when the pocket watch was made. Identifying it as one of the very… Read More

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VIDEO: What makes a travel watch? Exploring Rome with the Longines Conquest V.H.P. GMT Flash Setting 

A few weeks ago I travelled to Rome to check out the Longines Conquest V.H.P. GMT Flash Setting, a GMT not like any other. And in between the first-look video, horse racing and spectacular rooftop launches, we thought we’d do some sightseeing around Rome and put the V.H.P. GMT through its paces as a travel watch. Now, of all the ‘genres’ of watches, the travel watch is one of the most subjective. There’s no handy ISO standard to hold it against, nor is there a clearly established design tradition. There’s only subjective taste. With that little caveat out of the way, I’d be quite comfortable putting my money where my mouth is and saying that this Longines Conquest V.H.P. GMT Flash Setting is a near-perfect travel watch for the 21st century. Why? Well, first of all, it looks good. It’s stylistically versatile — important if you’re on the road with one watch and need it to cover a range of sartorial duties. It’s also not too flashy. I don’t know about you, but I don’t want to be traipsing strange corners of the globe, in unfamiliar places where I don’t speak the language, in a watch that might stand out… Read More

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VIDEO: Smarter than your average GMT – the Longines Conquest V.H.P. GMT Flash Setting 

If we’re completely honest, it’s hard to make quartz technology sexy. Which makes the achievement of Longines’ V.H.P. technology even more remarkable. Not only do these quartz Conquests look the part, with clean, slightly sporty style and some very nice dials, the movement ticking away inside has a host of features dedicated to improving accuracy — which, at +5/-5 seconds a year, is pretty hard to beat, outside of an atomic clock. The latest member of the family has just been unveiled in Rome — the Longines Conquest V.H.P. GMT Flash Setting. As you might expect, it adds a second time zone to the equation, but has a few tricks up its sleeve. First of all, you can use the crown to quickly switch which time zone is displayed on the ‘primary’ hours and minutes hands, meaning that if I was taking off from Melbourne, I’d show local Melbourne time on the main hands, and Rome time on the GMT hand. When I land, a quick press of the crown means that the main hands switch to Roman time, while Melbourne time is there on the GMT. But the handy tricks don’t stop there. The real star of the show… Read More

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NEWS: Imagine finding this in your pocket – Longines discover their oldest watch to date

There are few brands that take as much pride in their heritage as Longines. Not surprising, really, when you consider that the winged hourglass brand pioneered the way for the reissue. In fact, the Saint-Imier manufacturer is so proud of their history that their own museum is home to more than 10,000 historic pieces, while the brand also routinely holds competitions around the world in search of their oldest watches. Until recently, that honour fell to the 335th piece produced by Longines, but now, with the help of a dedicated Japanese-American collector, Longines have found a pocket watch with the serial number 183, dating the “savonnette” type silver pocket watch to the year 1867. A big year for Longines, 1867 was not only the same year that Longines began manufacturing their components under a single roof in their brand-new factory in the long meadows that the brand is named for, but also the year they began consecutively numbering the watches they produced. It was this system, as well as the brand’s diligent archiving of information, that made it possible for their historians and watchmakers to establish exactly when the pocket watch was made. Identifying it as one of the very… Read More

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LIST: 6 of the best Longines Heritage releases

Right now in the world of watchmaking, there’s a distinctly warm and fuzzy feeling of nostalgia in the air. A sentiment that is owed in no small part to Longines, who more than 10 years ago pioneered the popular heritage reissue trend we all know and love today. With a history that stretches back over the better part of the last two centuries, the winged-hourglass brand has a vast, and rather historically important, back catalogue to choose from. And with plenty to inspire the Saint-Imier watchmaker, the Heritage collection is full of our favourites. Longines Heritage 1945 As part of the Watercolour Watch project, back in 2015 renowned artist Sunflowerman actually illustrated the inspiration for the 1945. Two years later and Longines brought his art to life, delivering its salmony gold tones and wonderfully blued hands to wrists around the world. RRP $2340 Longines Legend Diver The legend that started it all. Introduced to our wrist back in 2007, the Legend Diver quickly became a fan-favourite, with its on-point retro styling and a ’60s-inspired Super Compressor case. We’ve seen it in date or no date variations, worn it on the original black strap and its superb mesh bracelet, and felt… Read More

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VIDEO: “I use it as my daily beater” – Andre and his Longines Greenlander

To most people, The Dirty Dozen is the prototypical misfit movie, starring the late, great Lee Marvin. But to watch fans, it’s something else entirely. In watchland, the Dirty Dozen refers to the 12 suppliers of watch, wrist, waterproof timepieces (the WWW engraving on the caseback) to the British Ministry of Defence during World War II. Some of those suppliers, such as Longines, IWC and Omega, are well-known names today, but others, like Timor, Vertex and Grana, are consigned to those particularly brutal pages of history. But, as with all things military, these watches have a cachet and a cult following, thanks to their utilitarian style. And amongst aficionados of the Dozen, the Longines Greenlander is seen as one of the most desirable. It’s fairly rare, with only about 8000 being made, but it’s also the largest, at 38mm, and has an interesting stepped design. All things that proud owner Andre points out. What makes this watch even more special (to my mind at least) is that Andre wears it regularly, and without fear. Andre’s example is special in that it’s retained its radium dial, and looks exceptional on that worn fabric strap. A beautiful watch, worn well and full… Read More

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VIDEO: “I’m in a back street in Havana and a watchmaker says you should look at this…” – Adam and his Longines Cuervo Y Sobrinos

When someone’s watch story starts in the backstreets of Havana, you know it’s going to be good. In fact, it would be a good story, even if the watch itself didn’t match up to the tale. Luckily for all involved, Adam’s oversized mid-century Longines, double signed with famous retailer Cuervo y Sobrinos, stands up. On its own, the watch is big and attention-seeking, but it’s really the fancy dial that steals the show. Even more so when we learn that the dial is made to resemble a poker chip from the (in)famous Hotel Plaza, which was owned and operated by the Philadelphia Mob in the 1950s, up until 1959, when they were turfed out by Fidel Castro. We often talk about vintage watches having their own stories, and here the tale is twofold. There’s the story of how Adam acquired it, which is pretty great (backstreet sales trump eBay every time), and then there’s the unknown story, of who bought it and why. I don’t know about you, but I think I prefer the possibilities offered by speculation to the cold hard facts of history.

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