Longines trace their origins back to 1932, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened in Longines' history, click here. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

VIDEO: Smarter than your average GMT – the Longines Conquest V.H.P. GMT Flash Setting 

If we’re completely honest, it’s hard to make quartz technology sexy. Which makes the achievement of Longines’ V.H.P. technology even more remarkable. Not only do these quartz Conquests look the part, with clean, slightly sporty style and some very nice dials, the movement ticking away inside has a host of features dedicated to improving accuracy — which, at +5/-5 seconds a year, is pretty hard to beat, outside of an atomic clock. The latest member of the family has just been unveiled in Rome — the Longines Conquest V.H.P. GMT Flash Setting. As you might expect, it adds a second time zone to the equation, but has a few tricks up its sleeve. First of all, you can use the crown to quickly switch which time zone is displayed on the ‘primary’ hours and minutes hands, meaning that if I was taking off from Melbourne, I’d show local Melbourne time on the main hands, and Rome time on the GMT hand. When I land, a quick press of the crown means that the main hands switch to Roman time, while Melbourne time is there on the GMT. But the handy tricks don’t stop there. The real star of the show… Read More

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LIST: 6 of the best Longines Heritage releases

Right now in the world of watchmaking, there’s a distinctly warm and fuzzy feeling of nostalgia in the air. A sentiment that is owed in no small part to Longines, who more than 10 years ago pioneered the popular heritage reissue trend we all know and love today. With a history that stretches back over the better part of the last two centuries, the winged-hourglass brand has a vast, and rather historically important, back catalogue to choose from. And with plenty to inspire the Saint-Imier watchmaker, the Heritage collection is full of our favourites. Longines Heritage 1945 As part of the Watercolour Watch project, back in 2015 renowned artist Sunflowerman actually illustrated the inspiration for the 1945. Two years later and Longines brought his art to life, delivering its salmony gold tones and wonderfully blued hands to wrists around the world. RRP $2340 Longines Legend Diver The legend that started it all. Introduced to our wrist back in 2007, the Legend Diver quickly became a fan-favourite, with its on-point retro styling and a ’60s-inspired Super Compressor case. We’ve seen it in date or no date variations, worn it on the original black strap and its superb mesh bracelet, and felt… Read More

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VIDEO: “I use it as my daily beater” – Andre and his Longines Greenlander

To most people, The Dirty Dozen is the prototypical misfit movie, starring the late, great Lee Marvin. But to watch fans, it’s something else entirely. In watchland, the Dirty Dozen refers to the 12 suppliers of watch, wrist, waterproof timepieces (the WWW engraving on the caseback) to the British Ministry of Defence during World War II. Some of those suppliers, such as Longines, IWC and Omega, are well-known names today, but others, like Timor, Vertex and Grana, are consigned to those particularly brutal pages of history. But, as with all things military, these watches have a cachet and a cult following, thanks to their utilitarian style. And amongst aficionados of the Dozen, the Longines Greenlander is seen as one of the most desirable. It’s fairly rare, with only about 8000 being made, but it’s also the largest, at 38mm, and has an interesting stepped design. All things that proud owner Andre points out. What makes this watch even more special (to my mind at least) is that Andre wears it regularly, and without fear. Andre’s example is special in that it’s retained its radium dial, and looks exceptional on that worn fabric strap. A beautiful watch, worn well and full… Read More

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VIDEO: Smarter than your average GMT – the Longines Conquest V.H.P. GMT Flash Setting 

If we’re completely honest, it’s hard to make quartz technology sexy. Which makes the achievement of Longines’ V.H.P. technology even more remarkable. Not only do these quartz Conquests look the part, with clean, slightly sporty style and some very nice dials, the movement ticking away inside has a host of features dedicated to improving accuracy — which, at +5/-5 seconds a year, is pretty hard to beat, outside of an atomic clock. The latest member of the family has just been unveiled in Rome — the Longines Conquest V.H.P. GMT Flash Setting. As you might expect, it adds a second time zone to the equation, but has a few tricks up its sleeve. First of all, you can use the crown to quickly switch which time zone is displayed on the ‘primary’ hours and minutes hands, meaning that if I was taking off from Melbourne, I’d show local Melbourne time on the main hands, and Rome time on the GMT hand. When I land, a quick press of the crown means that the main hands switch to Roman time, while Melbourne time is there on the GMT. But the handy tricks don’t stop there. The real star of the show… Read More

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HANDS-ON: The Longines Master Collection Annual Calendar – unassuming and awesome

There are few things I love more than a watch that surprises me. It’s something that doesn’t happen near enough for my liking, but it happened with this Longines. It was in the Longines booth at Baselworld, the first day of the fair. Trays and trays of watches had just been laid out in front of us and we were working out what to photograph and focus on. The new Legend Divers, obviously; cool new V.H.P. variants, a really sexy blue and gold Record. Then, the brand representative thrust something from the Master Collection into my hand. Steel, 40mm case, day-date display. Sure, it was nice, but a novelty? Not so much. I made polite sounds of appreciation and handed it back. No, she said, look again. And I did. I noticed the dial text first — ‘annual calendar’ — and then realised that it wasn’t a day-date, but rather a month and date. This seemingly innocuous watch had just jumped right to the top of the list. Before we talk more about the watch, let’s talk calendars. There’s a bunch of calendar complications, from the simple date, all the way up to the celestial stuff, but in my experience there… Read More

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HANDS-ON: The Longines HydroConquest receives a substantive, stylish upgrade

If we’re guilty of one thing when it comes to Longines watches here at Time+Tide, it’s that we maybe focus a little too hard on their heritage heat. It’s something that Andrew realised a while back when he explored their outstanding Master collection, and it’s something I realised at Basel when I saw the latest generation HydroConquest. Yup, the Longines HydroConquest was the recipient of a pretty serious upgrade in 2018, making the sporty line a serious contender in its price point. This diver, offered as an automatic in 43 and 41mm case sizes, comes in a few flavours: black, blue or this new option — grey. Aside from the colourway, the big change here is the bezel, offered now in shimmering ceramic, which is very well matched to the sunray dial. But the material isn’t the only change to the bezel. It looks a bit sleeker, with simple hash marks and 10-minute interval numbers instead of the numbers, broad marks and minute dots of the outgoing design. The dial is a little simpler, too — the date and oversized numerals at the cardinal points are still there, but the dot-plus-hour-marker layout has been simplified to just dots. From the front… Read More

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NEWS: You’ve got 3 days to bid on some exceptionally limited Longines to support Andre Agassi and Steffi Graf’s charities

A little while ago we got mildly excited about the fact that Longines were auctioning off a watch (and an awesome experience package) in aid of brand ambassador Kate Winslet’s charity. Well, they’re at it again, only this time with a sporty twist. Longines, along with Steffi Graf and Andre Agassi (who both have been Longines Ambassadors of Elegance for a decade now), have cooked up a one-off set of 10 pairs of Conquest V.H.P. watches to be auctioned off to raise funds for the Andre Agassi Foundation for Education and Graf’s charity of choice, Children for Tomorrow. Well, nine sets will be auctioned, the 10th will remain in the Longines Museum. The clock is ticking down on the auction, though, with a little over three days on the clock, and at this point most pairs are sitting around the $10-11K USD mark, which, we’ve got to say, represents some decent value when you factor in the fact that you not only get a special pair of watches (on some truly excellent rubber straps BTW), but you also get personally presented the watch by one of the greats, during a visit to either Graf’s charity in Hamburg or Agassi’s foundation… Read More

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