Longines trace their origins back to 1832, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened, click here for the Longines' history. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Personally, I don’t need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn’t fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child’s first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I’m not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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The Longines Legend Diver Black is now available for pre-sale in our shop – with a sweetener

The Longines Legend Diver Black is available for pre-sale in our shop now! As Australians, and as AC/DC fans, it gives us great pleasure to announce that the Longines Legend Diver is back in black, and the first 25 pieces to be released in Australia are available for pre-sale right now in our shop for $3550. In typical Time+Tide fashion, there is also a premium ballistic nylon ‘Midnight Dark’ NATO included in the price, to give you an instant strap-change option that is 100% tried, tested and approved by our team. It looks like pure black fire, with black metal hardware to match. Preorder the Longines Legend Diver Black now.  Needless to say, this new iteration of the popular model – based on a Longines diving watch from the 1960s – is not only back, and black, but it’s beautiful. This is the first heritage model in Longines’ entire catalogue to become a collection in its own right. And this first step, into decidedly urban territory, is a very exciting one. Apart from the PVD, the Legend Diver retains the bold styling that made the original timepiece iconic. It is powered by Longines’ L888 caliber. Design wise, the architecture of the original watch has been… Read More

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INTRODUCING: The Longines HydroConquest, now in black ceramic

Last year, Longines’ core modern dive watch, the HydroConquest, received a significant stylistic upgrade, with a sleeker design and a ceramic bezel. This year, we see Longines give their flagship diver the full ceramic treatment.  On seeing these pictures for the first time, my impression was — who knew the HydroConquest was such a bad beast? The fully black ceramic (Zirconium Oxide, for the materials science nerds playing at home) is stealthy and (perhaps unsurprisingly, given the monochrome colourway) stark. The movement is the L888, a modified ETA with a solid 64 hours of power reserve. For me, with the combination of this new 43mm ceramic case, bold white details, Longines’ excellent rubber strap and a compelling price point (we’re looking at a RRP of 3500 CHF), I reckon Longines’ next-generation diver is a hole-in-one, slam dunk and home run, all at once. And I can’t wait to see what it’s like in real life.     

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6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Personally, I don’t need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn’t fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child’s first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I’m not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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IN-DEPTH: The Longines Conquest V.H.P. GMT “Flash Setting”

The story in a second: A rare case of quartz having legit enthusiast appeal, albeit in a clever, and very novel, fashion. Say “it’s quartz” and countless watch nerds cringe; however, there have been some exceptions to the rule over the years. Of course, Grand Seiko Spring Drive calibers get a pass on account of the brand’s epic design and finishing, as well as the fact that they run a quartz oscillator in the place of the balance wheel, but everything else is done mechanically (to state things as simply as we can). And then there’s the F.P. Journe Elegante 48, which is a completely different animal. Longines has also been toiling away in the battery-powered department, and their V.H.P. calibers, which were refreshed in 2017, carry with them some impressive specifications. Accurate to +/-5 seconds per year, Longines integrated a special functionality to these calibers that allows for internal correction for magnetism or shock via a “gear position sensor” that effectively can tell if things are out of whack and adjust the caliber as required. Weird, but clever for sure. With the GMT Flash Setting model, the brand pushed a step further and have basically created the most idiot-proof… Read More

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NEWS: Longines opens first Melbourne boutique on Collins Street, and these are our 5 picks that are in-store right now

The Australian watch retail landscape has been booming recently, with plenty of new boutique openings. The latest is Longines, which has just opened a 174-square metre store with a prime position in the heart of Collins Street, Melbourne’s premier luxury shopping strip. And while the look and feel of a new boutique is always cool (and given that it’s Longines, this one will be elegant too), really, when a new boutique opens, we’re primarily interested in one thing: Watches. So here are our five picks … The Heritage 1945 Longines is justifiably famous for their heritage collection, and this cinnamon-strapped little beauty does not disappoint, with its faithful design and rich details making it a compelling proposition. The V.H.P. Chronograph The incredibly precise quartz movement inside the V.H.P. is about as far from heritage as you can get. There are numerous proprietary tweaks inside that make this watch best-in-class when it comes to accuracy. The HydroConquest The modern dive watch is a true staple, and Longines HydroConquest is a great example. The stalwart diver received an upgrade this year, with a redesigned dial and a fresh new ceramic bezel. The Avigation Type A 1935 If you like your watches vintage,… Read More

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VIDEO: The Longines Heritage Military

Watches inspired by military designs are a perennial favourite. Largely, that’s down to the fact that these watches generally possess an overarching purpose. These watches have been designed, first and foremost, as functional objects. The Longines Heritage Military, for example, is a no-frills whistle that tells the time, and tells it quickly, clearly and simply. Of course, that purity of purpose typically flows down to a purity of design, and the Heritage Military — with its clear railroad minute track and simple Arabic numerals, its large, easy to manipulate crown and decorative-yet-functional hands — is exemplary. However, that’s not to say that Longines hasn’t added some contemporary design flourish to their historically inspired piece. Look at the dial. It’s a near-perfect facsimile of a decades-old dial that bears the signs and the patina of a life well lived. However, this dial is brand new. It’s also unique. As a result of the production process, each pattern of flecks and marks on the dial is individual to the watch, which is pretty cool. Longines Heritage Military Australian pricing Longines Heritage Military, $2775

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