Longines trace their origins back to 1832, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened, click here for the Longines' history. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

Dive into the Longines Legend Diver Black 

We're on record as being fans of the Longines Legend Diver Black — in fact, we like it so much we're selling it in our shop. The attraction is immediate: if you just look at these photos, obviously apparent. It's stealthy, sexy and very, very sharp.  In case you need a quick primer: 42mm, 300m of water resistance, PVD case, rock-solid automatic, glassbox sapphire and a sexy dual-crown super compressor style layout. Hotness.  But pictures and specs only tell half the story. Luckily, we've got video. So, if you want to see what the Legend Diver is like on the wrist, hit play and see what it's like on the wrist. Now, it's worth pointing out that this watch comes on a rubber, Milanese-style strap, but because we're such massive fans of the NATO (seriously, is there a more user-friendly, versatile strap out there?), we're also including one of our black-on-black NATOs in the package.  Click here to buy the Longines Legend Diver Black (with bonus NATO), for $3550 from our shop 

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A look back at the Longines Heritage Military COSD

Longines Heritage Military COSD

Editor's note: As evidenced by the release of the popular Heritage Military watch, Longines have a long history in manufacturing reliable tool watches for the world's armed forces. One that is sometimes overlooked today, but got people talking when it was first released, is the Longines Heritage Military COSD. A considered nod to the watches the brand produced around the time of WWII, the Military COSD is another strong contender for an everyday watch — with a 40mm case,  super-legible dial, and workhorse movement, there is a lot right about this watch. Felix has the full story below.  The story in a second: Inspired by a watch designed for the British military in WWII, the Heritage Military COSD watch is the latest in a long line of strong vintage-inspired pieces from Longines. Longines routinely produce some of the best heritage reissues available, for two reasons. Firstly, their position in the Swatch Group allows them to create high-quality watches at accessible price points. But secondly — and more importantly — they have an amazing history full of great pieces that are ripe for reinterpretation. The Spirit, the Weems Second-Setting Watch, the Legend Diver, the Majetek — they're all great watches inspired by Longines' extensive back… Read More

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Mixing business with pleasure in the form of the Longines Record in steel and gold

Just the other day, Sandra was opining about the changing face of two-tone, and today this fine example of modern bi-colour watches hits the proverbial desk. The Record collection is Longines' line of dressy daily wearers that offer a great entry point into some pretty serious mechanical watchmaking. And that's because every single watch in the Record collection is certified by the Contrôle Officiel Suisse des Chronomètres, Switzerland's chronometer testing institute. What this means is that when you slip on your Record, you know it's keeping an average daily rate of between -4 and +6 seconds. On top of that, it's tested in five positions and across three temperatures. The movements utilise a silicon balance spring. Long story short, it's a watch you can rely on. It's also a watch that looks good. The men's model is a 40mm case in steel with a bezel and crown in thick pink gold cap, simple hands and batons on a sunray silver dial. The bracelet definitely ups the dressy factor — it's a seven-row construction with brushed steel links interspersed with that pink gold cap, for a distinct work-all-day and party-all-night aesthetic. The women's model follows the same fundamental form, but pared back… Read More

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Dive into the Longines Legend Diver Black 

We're on record as being fans of the Longines Legend Diver Black — in fact, we like it so much we're selling it in our shop. The attraction is immediate: if you just look at these photos, obviously apparent. It's stealthy, sexy and very, very sharp.  In case you need a quick primer: 42mm, 300m of water resistance, PVD case, rock-solid automatic, glassbox sapphire and a sexy dual-crown super compressor style layout. Hotness.  But pictures and specs only tell half the story. Luckily, we've got video. So, if you want to see what the Legend Diver is like on the wrist, hit play and see what it's like on the wrist. Now, it's worth pointing out that this watch comes on a rubber, Milanese-style strap, but because we're such massive fans of the NATO (seriously, is there a more user-friendly, versatile strap out there?), we're also including one of our black-on-black NATOs in the package.  Click here to buy the Longines Legend Diver Black (with bonus NATO), for $3550 from our shop 

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How Fidel Castro kept a mid-century Longines in a time-capsule of collectibles

Editor's note: I met Adam for the first time recently at a Longines event, and was blown away when he produced a roll of five watches from his pocket. Apart from some stunning Enicar watches from the '60s, he also had a rather large, time-only watch, with an interesting dial. We got chatting and he told me the story of his mid-century Longines double signed with the retailer Cuervo y Sobrinos. Adam found it in Havana after persisting with a watch dealer for three days to show him the most interesting pieces from the back of his safe. Adam also noted that Cuba was a unique location for luxury goods, as Fidel Castro's regime locked all the country down through restricting imports, unintentionally turning the country into a time-capsule for mid-century collectibles. While that might be a small highlight in a troubled period of history, it certainly makes for a great watch collecting story. When someone's watch story starts in the backstreets of Havana, you know it's going to be good. In fact, it would be a good story, even if the watch itself didn't match up to the tale. Luckily for all involved, Adam's oversized mid-century Longines, double signed… Read More

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The Australian launch of the Longines Legend Diver at Time and Tide HQ in Melbourne was our blackest event yet

At long, long last we were able to host the Australian launch of the Longines Legend Diver Black at our headquarters in Cremorne, Melbourne this week. It heralded the watch officially going on sale in our shop, where it will be available for the next two months exclusively in Australia. To say that the moment was long-awaited would be a dramatic understatement. We've wanted to share this particular watch — a big, blacked-out, contemporary step forward for Longines — since March last year when we first laid eyes on it. The dress code was black, anyway you like it. The weather was black, as Melbourne loves it in winter. But the mood was as warm and spicy as the just-launched Four Pillars Bloody Shiraz Gin, dancing on guests' tongues the minute they arrived and were handed one as a welcome cocktail. The star of the show though, without question, was the heart of darkness focused in two shiny display cabinets and on the wrists of Andrew and Felix – the Longines Legend Diver, in black. On the night, in order to allow guests a chance to try it on, we wore it on our 'Midnight Dark' premium ballistic nylon NATO strap,… Read More

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6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Longines Heritage Military

Personally, I don't need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn't fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child's first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I'm not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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