Longines trace their origins back to 1832, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened, click here for the Longines' history. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

INTRODUCING: The Longines Conquest Classic – a watch for women that lives up to the name

For Longines, elegance is an attitude — and that's something they've embodied very nicely indeed with the new Conquest Classic, a watch made with exceptional women (and exceptional wearability) in mind.  The Longines Conquest Classic is offered in two case sizes — 29.5mm and 34mm — and in diamond or non-diamond options. The case is (for now) steel, and the dial options offer a sweep of stylish options: sunray blue black or silver, as well as mother-of-pearl in black or white.  And while the diamond and the dial colour options tweak the overall vibe of the watch, it's a tweak, and the overall appeal of this Conquest comes from the solid, easy elegance of its design. A classic round case with distinguished, softly flared lugs and a nice, broad bezel, accompanied perfectly by the versatile H-link bracelet. It's a classic recipe for success — a solid base that can be adapted and flavoured to taste.  Longines Conquest Classic price Longines Conquest Classic, from $1175 AUD

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The old-world charms of the Longines 1832 Moonphase

We've been having a bit of a lunar week with Longines this week — checking out their new Master Moonphase in the boutique and in our studio. And we thought we'd stick with the theme this Friday. Today we're taking a closer look at the stylish, chic and generally handsome Longines 1832 Moonphase. If the Master Moonphase is a contemporary piece with heritage notes, the 1832 is the other way around: strong, full-bodied heritage overtones with solid underpinnings of modern construction. To me, the whole package exudes old-world charm, but it's the dial that sings strongest. The dial is beige, with a finely grained finish, that looks incredible up close. On this matt surface there's a whole lot of charming applied features — the winged hourglass logo, with finely printed text on either side, the faceted, polished, chocolate-block-like hour markers and even the minute dots. All these elements play together to add to the overall air of sophistication and polish, The polished arrow-shaped hands, with small lines of Super-LumiNova, work well in this context. And the well-proportioned moon and date display, nestled in the lower half of the dial, adds in some colour and breaks up the expanse. There's a reason… Read More

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New moon – the Longines Master Moonphase

The Master collection has been a staple in Longines' catalogue for some time, epitomising the sort of casual elegance for which the bramd is so well known. The latest member of this family — the Longines Master Moonphase — continues to offer the strong combination of timeless style and well-integrated small complications that we saw last year with the clever Annual Calendar model. This time around the additional functionality is taking more of a romantic bent — in the form of a moon phase and pointer date combination. Before we dial in on the complication, let's take a look at the overall picture. The new Longines Master Moonphase models are offered in either 40 or 42mm cases, with a range of dials — black or silver barleycorn, a fine textured pattern that is a hallmark of the Master line, and this version, in a blue sunray finish. This version is also the larger 42mm version with restrained applied baton markers (the smaller blue offering adds some top Wesselton diamond hour markers into the mix, if you're looking for a bit of bling). The combination of classical case shape, versatile modern case size and on trend blue dial treatment add up… Read More

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INTRODUCING: The Longines Conquest Classic – a watch for women that lives up to the name

For Longines, elegance is an attitude — and that's something they've embodied very nicely indeed with the new Conquest Classic, a watch made with exceptional women (and exceptional wearability) in mind.  The Longines Conquest Classic is offered in two case sizes — 29.5mm and 34mm — and in diamond or non-diamond options. The case is (for now) steel, and the dial options offer a sweep of stylish options: sunray blue black or silver, as well as mother-of-pearl in black or white.  And while the diamond and the dial colour options tweak the overall vibe of the watch, it's a tweak, and the overall appeal of this Conquest comes from the solid, easy elegance of its design. A classic round case with distinguished, softly flared lugs and a nice, broad bezel, accompanied perfectly by the versatile H-link bracelet. It's a classic recipe for success — a solid base that can be adapted and flavoured to taste.  Longines Conquest Classic price Longines Conquest Classic, from $1175 AUD

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Our 3 favourite Longines models available to buy in Australia, in store … and online

Longines has had a big few months in Australia. They opened their first Melbourne boutique a little while back, on Collins Street in the heart of the city's luxury district. And now their watches are available online, direct from the brand.  It's something that would have been unimaginable even a few years ago — a major Swiss brand, selling directly online. But it's 2019 and the future is digital. Well, except for the watches, that is — they're resolutely analogue, and proudly mechanical. In celebration of this upcoming e-commerce launch, Andrew dropped into the boutique to choose his picks that are now available online. It's worth noting that some of the hot models will only be available online or in boutiques. But, without any further ado, here's Andrew's top three …  Longines Master Collection Moonphase Is there anything more romantic than the moon (phase)? Well, maybe there is, but this is about as close as it gets, especially when you factor in that dreamy blue dial. Longines Heritage Flagship Heritage looks and a sweet case size. It's easy to see why this little beauty was a winner.  Longines Record Two tones, classic style and COSC accuracy. It's easy to see why… Read More

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Why is Longines' connection to horse racing so strong?

Longines connection to horse racing

Editor's note: In the run-up to the horse racing season in Australia, we thought we'd have a look at a brand with a long history in the world of horse racing. Andrew had the opportunity to sit down with the then-VP of Longines Juan-Carlos Capelli to get to the bottom of Longines' connection to horse racing, which was established more than one hundred years ago. Earlier this year, we interviewed the Vice President of Longines in the hours before the Queen Elizabeth Stakes horse race at Royal Randwick in Sydney. In the polite small-talk before the interview, we asked Mr Juan-Carlos Capelli — whose frequent flyer status would strike envy into the heart of even the most intrepid traveller — if he enjoyed watching the endless global parade of races and show jumping events as much as riding horses himself, which he has done since he was a child. "Sports and glamour," he began, with a slow sweep of the well-dressed room, "what's not to like about that?" Well said, Mr Capelli, well said. Why do you sponsor the Queen Elizabeth Stakes? We share the same values of elegance, tradition and performance. There is certainly a tradition of horse racing in… Read More

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Dive into the Longines Legend Diver Black 

We're on record as being fans of the Longines Legend Diver Black — in fact, we like it so much we're selling it in our shop. The attraction is immediate: if you just look at these photos, obviously apparent. It's stealthy, sexy and very, very sharp.  In case you need a quick primer: 42mm, 300m of water resistance, PVD case, rock-solid automatic, glassbox sapphire and a sexy dual-crown super compressor style layout. Hotness.  But pictures and specs only tell half the story. Luckily, we've got video. So, if you want to see what the Legend Diver is like on the wrist, hit play and see what it's like on the wrist. Now, it's worth pointing out that this watch comes on a rubber, Milanese-style strap, but because we're such massive fans of the NATO (seriously, is there a more user-friendly, versatile strap out there?), we're also including one of our black-on-black NATOs in the package.  Click here to buy the Longines Legend Diver Black (with bonus NATO), for $3550 from our shop 

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