Longines trace their origins back to 1832, and the values of tradition, elegance and performance are key to the brands identity and design. This year, Longines are celebrating their 185th anniversary with the 'On This Day' campaign – to find out what happened, click here for the Longines' history. We are telling our favourite stories too, with the 'Longines Time Machine' video series.

Longines are quietly having another cracking year, spanning divers, pilots and vintage

best Longines of 2021

There has been a huge amount of attention paid to Longines’ new Spirit Collection since it was launched. And rightly so. It offers a contemporary and value-packed new proposition right in the spot where buyers want it; which is a watch that can be a daily wearer that’s robust enough for most situations and well finished enough to catch the eye as a superior quality product. Tick, tick, tick, goes the Spirit Collection – it is pretty much a perfect answer to the question of what a modern Longines should look like. But the Spirit Collection is only part of the Longines 2021 story. Almost stealthily, taking a leaf out of other brands’ books, the winged hourglass has been releasing a range of watches that are bang on trend with wider tropes and themes we’re commonly seeing this year. Degradé dials, a change-up in case materials, exuberant use of colour and interesting strap pairings all feature in the five non-Spirit watches we’ve chosen here.

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11 of the best affordable dive watches under $5k

best affordable dive watches

Dive watches are probably the single most popular watch category and with good reason. They are robust, water resistant and, as  dress codes become increasingly casual, can also be worn pretty much anywhere you aren’t expected to wear a bow-tie. The variations within dive watches over the decades are another reason that collectors find them so compelling. Some dive watches have important links to armed forces around the world, which can send enthusiasts into a frenzy of minutia obsession. Likewise the different ways that brands have creatively overcome the challenges of the deep, such as legibility or helium build-up, allow for rich scholarship into the details of such evolutions. But at the core of it, we all just love watches that look great and don’t need to be wrapped in cotton wool as we go about our busy lives. And if we don’t have to spend a fortune, that’s even better. So what are the best affordable dive watches out there right now? We’ve put together a list of 11 different references from a number of different brands that will all ring up the till less than $5k (in watch collecting, everything is relative, especially what is affordable) and represent… Read More

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INTRODUCING: The 2021 Longines Legend Divers freshen up heritage looks with modern notes

Longines Legend Divers

The heritage trend has definitely saturated the marketplace with virtually every manufacturer looking to their past to create interest in their products. Some do this better than others. With the current ubiquity of the faux-patinated aesthetic, designs have to be pushed even further to stand out. Re-interpretations of heritage designs typically signal that the design is largely unchanged besides minor elements being modernised to ensure they are faithful tributes. Longines, however, has taken a more interesting route of late – leveraging heritage frameworks but issuing them with new skins that cater to modern trends. We saw the Longines BigEye Avigation freshen up a past design with a shaded petrol blue dial. Now a similar shade of smoked blue lacquer has been introduced to the Longines Legend Divers collection, alongside a smoked coffee brown lacquer dial for those hankering for a warmer aesthetic. The dimensions remain the same as the original 2007 black dial model that helped usher in the vintage-inspired trend with its stainless-steel case 42mm in diameter (just like the original 7402 diver it was inspired by), 12.7mm thick, and 52.4mm lug to lug. The 300 metre water-resistant watch has a screw-down caseback, as well as two screw-down crowns… Read More

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Longines are quietly having another cracking year, spanning divers, pilots and vintage

best Longines of 2021

There has been a huge amount of attention paid to Longines’ new Spirit Collection since it was launched. And rightly so. It offers a contemporary and value-packed new proposition right in the spot where buyers want it; which is a watch that can be a daily wearer that’s robust enough for most situations and well finished enough to catch the eye as a superior quality product. Tick, tick, tick, goes the Spirit Collection – it is pretty much a perfect answer to the question of what a modern Longines should look like. But the Spirit Collection is only part of the Longines 2021 story. Almost stealthily, taking a leaf out of other brands’ books, the winged hourglass has been releasing a range of watches that are bang on trend with wider tropes and themes we’re commonly seeing this year. Degradé dials, a change-up in case materials, exuberant use of colour and interesting strap pairings all feature in the five non-Spirit watches we’ve chosen here.

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From Patek Philippe to Tudor – 10 of the best watches under 40mm (Part 1)

best watches under 40mm

Confession time: I do not have the largest wrists in the world. Last time I checked, my wrist circumference came in not far above six inches. That being said, I wear watches ranging from 32mm to 43mm in diameter because, as I have explained before, it really is more about lug-to-lug when it comes to a perfect fit. Nevertheless, more often than not, the lug-to-lug length I am looking for comes with references that measure in at 40mm or below. To better assist watch buyers like me who prefer more classically proportioned watches, I have put together a list of 10 of the best watches under 40mm in diameter listed in our NOW Buying Guide. Let’s get into it… Kurono Mori It is no secret I am a huge fan of the Kurono brand. The (now sold out) Kurono Mori pictured above is from my personal collection, a watch I truly love to wear. Aside from the gorgeous Japanese art-deco inspired design language and their approachable pricing, my favourite thing about Kurono watches are that none of the references have been produced over 38mm in diameter. The Mori is 37mm and boasts an exquisite polished finishing to its case and… Read More

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INTRODUCING: The Longines Avigation BigEye Chronograph blends heritage flair with a modern titanium case

Longines Aviation BigEye

The watch world is definitely enjoying a heritage binge with vintage-inspired timepieces the dominant trend throughout the industry. You might think the end of this trend is on the horizon, but when you appreciate how deep some manufacturers’ archives are, you start to realise that the fun has only just begun. Longines, for example, is a brand with an immense watchmaking history and a vast catalogue of retired designs ripe for revival. But what can be even more interesting than a 1:1 recreation of a vintage reference is a reinterpretation that leverages the framework of the past but ushers it into a newer build and aesthetic. Longines has done exactly that with the Longines Avigation BigEye, blending a historical chronograph reference with an on-trend blue dial and modern titanium case. The titanium case of the watch is 41 millimetres in diameter, 14.5mm thick and entirely satin-brushed to give it a more utility-driven finish. The boxed sapphire crystal adds a bit of height to the watch, but contributes really well to the vintage theme. In terms of the water resistance of the case, it is rated to depths up to 30 metres. The grained dial is referred to as “shaded petrol… Read More

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INTRODUCING: The Longines Silver Arrow is the watch that Don Draper would wear to the race track

Longines Silver Arrow

We can all get caught up in the latest news about Nautilus or the next unobtainable Rolex. But for the majority of watch buyers, the most important timepieces are those that are accessibly priced and offer a ton of value.  One brand that constantly delivers in this regard is Longines, a manufacture of longstanding heritage that provides quality Swiss watches with competitive specifications and pricing. The most recent entry into their catalogue is the new Longines Silver Arrow, a watch that at $3050 AUD offers a level of quality usually found at a much higher price point. The watch is a modern revival of the Silver Arrow originally released in 1956 by Longines. The name stemmed from a contest within the company to name the watch, and among 450 proposals “Silver Arrow” was the winning moniker with the name deriving from the dominant German racing cars of the era. The case diameter has been increased from approximately 35mm to 38.5mm to cater to modern sizing tastes, but in terms of it shape and form the Longines Silver Arrow faithfully echoes the original design. The real difference to the case is its 3mm increase in width, which has resulted in slightly… Read More

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