International Watch Co., also known as IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC is notable for being the only major Swiss watch factory located in eastern Switzerland, where the lingua franca is German. Time+Tide is the place to read and share IWC stories.

BATTLE ROYALE: The T+T Team list their favourite ever IWC Big Pilot references

The IWC Big Pilot collection is a pillar of the brand for a reason. The design is iconic and has remained unchanged for the best part of a century, the wrist presence is almost unparalleled, and the double-barrelled power reserve means you can take it off for a week without needing to reset the time. As a result of its significance within IWC, and its popularity on the wrists of collectors around the world, the Big Pilot has been expressed…

"Jason Statham owns and buys all his IWCs himself," says IWC CEO in playful interview about the 2020 Portugieser Collection

"I haven't read your article yet about which action stars are wearing which watches," IWC CEO Chris Grainger-Herr begins the interview by saying. "I just very much hope you haven't got Jason Statham in there with his one Rolex in that one film, even though he buys and owns all his IWCs himself and wears them in all the other movies." To which I point out, as gently as possible – because we have indeed got Jason Statham wearing precisely…

INTRODUCING: The IWC Portugieser Automatic 40, a new contender for the ultimate 'one watch'

The story of the Portugieser begins with two businessmen from, you guessed it, Portugal. They went to IWC asking for a watch as accurate as a marine chronometer but could be worn on the wrist, something that hadn't been done before by the brand. The only way the Schaffhausen-based manufacturer could meet the brief was to house a pocket watch movement in a wristwatch case, thus giving birth to the oversized Portugieser we know today. The original Portugieser watch was…

IWC's 2020 collection is a vulgar display of design purity and power

Credit where credit is due. There may well be global turmoil the likes of which we've never seen before, but IWC has taken all in their stride and released a brace of new watches in 2020 that are set to stun. Though quietly, and with the kind of confidence that doesn't require theatrics. It is, overall, a formidable display of power. And, in a fashion similar to what we've seen in previous years, the Schaffhausen outfit has singled out an…

The watches of Michael Jordan, part 2, including IWC, Richard Mille, Urwerk and more

The world's gone MJ all over again with the first two episodes of the documentary celebrating his life, The Last Dance, dropping yesterday. We're in tune with the GOAT, with Part 1 of his watch collection being published last week. Today, we bring you Part 2, which continues his Airness' brilliantly eclectic choices. From pilots to RM Divers, he knows no bounds. IWC Big Pilots MJ is a fan of the brand from Schaffhausen and owns three different Big Pilot…

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