International Watch Co., also known as IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC is notable for being the only major Swiss watch factory located in eastern Switzerland, where the lingua franca is German. Time+Tide is the place to read and share IWC stories.

#TBT to that time we interviewed self-professed watch geek James Marsden

Editor's note: Turns out that James Marsden is rather fond of a timepiece or two. Which is probably not much of a surprise to anyone, considering that if you are a Hollywood A-Lister and not into watches, there's probably something wrong with you … but I digress. Anyway, a few years ago, Time+Tide founder Andrew McUtchen was fortunate enough to interview the Westworld star about his love affair with timepieces. It's an interesting read, and if you've got the time,…

A quick flyover of IWC's Pilot's collection feat. the Classic, Le Petit Prince, Spitfire and Top Gun lines

A little while ago, Andrew ran a series of overview videos on the various members of the IWC Pilot's family. And, to be honest, it's a story well worth telling, as the Pilot's watch is one of the most recognisable and iconic wristwatch designs of the last 100 years. And while IWC don't have a monopoly on the style, they've certainly made it their own and their various versions are supremely popular for the brand.  So, (if you'll pardon the…

IWC ranked as top Swiss watch brand by WWF for reducing environmental impact, celebrates on tiny floating house

In their latest joint venture, IWC Schaffhausen and surfboard designer and entrepreneur Hayden Cox have teamed up to create a unique concept – the world's first floating surfboard design studio. This very Australian activation was also designed to highlight the brand's recent efforts to reduce their environmental impact, by – for example – using 90 per cent less plastic in their current packaging. Members of the press were treated to a scenic flight around Rose Bay in NSW in a…

EVENT: Wheels up with the new Pilot's collection at IWC's Melbourne boutique 

Last night, Time+Tide, along with IWC and Kennedy Watches & Jewellery, hosted an intimate gathering at IWC's Melbourne boutique. And even though it's officially ticked over to spring, the evening was brisk, so the horological faithful were truly faithful. But once ensconced in the warm, well-lit space, the cold melted away in the presence of some serious watchmaking heat, in the form of IWC's 2019 Pilot's collection, which has been a real standout this year.  After some initial opening words…

What Sealed The Deal – Zak M and his IWC Ingenieur AMG edition

While collaborations between watch brands and car manufacturers are not a new phenomenon, it's a much rarer phenomenon to meet a person who owns both the watch and its corresponding car. Once Zak had purchased his Mercedes AMG, he knew he needed to own the IWC Ingenieur AMG edition IW3725,  a watch that is cool beyond its automotive inspiration. When did you first see/hear about it? I heard about it a few years ago, but I didn't like it because…

Products Filter

Product Lug Size

Product Size