International Watch Co., also known as IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC is notable for being the only major Swiss watch factory located in eastern Switzerland, where the lingua franca is German. Time+Tide is the place to read and share IWC stories.

EVENT: Wheels up with the new Pilot's collection at IWC's Melbourne boutique 

Last night, Time+Tide, along with IWC and Kennedy Watches & Jewellery, hosted an intimate gathering at IWC's Melbourne boutique. And even though it's officially ticked over to spring, the evening was brisk, so the horological faithful were truly faithful. But once ensconced in the warm, well-lit space, the cold melted away in the presence of some serious watchmaking heat, in the form of IWC's 2019 Pilot's collection, which has been a real standout this year.  After some initial opening words…

What Sealed The Deal – Zak M and his IWC Ingenieur AMG edition

While collaborations between watch brands and car manufacturers are not a new phenomenon, it's a much rarer phenomenon to meet a person who owns both the watch and its corresponding car. Once Zak had purchased his Mercedes AMG, he knew he needed to own the IWC Ingenieur AMG edition IW3725,  a watch that is cool beyond its automotive inspiration. When did you first see/hear about it? I heard about it a few years ago, but I didn't like it because…

Understanding the IWC Pilot's family part 4 — the St Exupéry collection

Ladies and gentlemen, we've begun our descent. Now that we've completed our overview of the Top Gun, Spitfire and Classic collections we'd ask you to stow your tray tables and please pay attention to the final instalment in our series – the IWC Pilot's St Exupéry collection.  Now, IWC's St Exupéry watches are named for the famed author of Le Petit Prince, who was also, it turns out, a pioneering aviator, and he was lost during a reconnaissance flight over…

Understanding the IWC Pilot's family part 3 – the Classic collection

We're now more than halfway through our flyover of the various families in the IWC Pilot's family — we've covered off Top Gun and the Spitfire, but now we're hitting the Classics. As you might expect given the classic moniker, the Classic family is, well, classic. Based strongly on the original military-era pilots, these watches form the core of the collection, and are all about simplicity, function and legibility. Andrew picked out two key models from the line and, in…

Understanding the IWC Pilot's family part 2 – the Spitfire collection

Following on from last week's look at the Top Gun collection, Andrew sets his sights on the heritage-inspired Spitfire collection. This year saw the Spitfire step up its status from an occasional silver-dialled offering to a fully formed collection in its own right. Gone are the silver dials of the past, replaced with either handsome black and steel, or a particularly warm bronze and olive green. The bronze alloy is not the bright bronze that you might expect, and already…

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