International Watch Co., also known as IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC is notable for being the only major Swiss watch factory located in eastern Switzerland, where the lingua franca is German. Time+Tide is the place to read and share IWC stories.

INTRODUCING: The IWC Portugieser Automatic 40, a new contender for the ultimate 'one watch'

The story of the Portugieser begins with two businessmen from, you guessed it, Portugal. They went to IWC asking for a watch as accurate as a marine chronometer but could be worn on the wrist, something that hadn't been done before by the brand. The only way the Schaffhausen-based manufacturer could meet the brief was to house a pocket watch movement in a wristwatch case, thus giving birth to the oversized Portugieser we know today. The original Portugieser watch was…

IWC's 2020 collection is a vulgar display of design purity and power

Credit where credit is due. There may well be global turmoil the likes of which we've never seen before, but IWC has taken all in their stride and released a brace of new watches in 2020 that are set to stun. Though quietly, and with the kind of confidence that doesn't require theatrics. It is, overall, a formidable display of power. And, in a fashion similar to what we've seen in previous years, the Schaffhausen outfit has singled out an…

The watches of Michael Jordan, part 2, including IWC, Richard Mille, Urwerk and more

The world's gone MJ all over again with the first two episodes of the documentary celebrating his life, The Last Dance, dropping yesterday. We're in tune with the GOAT, with Part 1 of his watch collection being published last week. Today, we bring you Part 2, which continues his Airness' brilliantly eclectic choices. From pilots to RM Divers, he knows no bounds. IWC Big Pilots MJ is a fan of the brand from Schaffhausen and owns three different Big Pilot…

#TBT to that time we interviewed self-professed watch geek James Marsden

Editor's note: Turns out that James Marsden is rather fond of a timepiece or two. Which is probably not much of a surprise to anyone, considering that if you are a Hollywood A-Lister and not into watches, there's probably something wrong with you … but I digress. Anyway, a few years ago, Time+Tide founder Andrew McUtchen was fortunate enough to interview the Westworld star about his love affair with timepieces. It's an interesting read, and if you've got the time,…

A quick flyover of IWC's Pilot's collection feat. the Classic, Le Petit Prince, Spitfire and Top Gun lines

A little while ago, Andrew ran a series of overview videos on the various members of the IWC Pilot's family. And, to be honest, it's a story well worth telling, as the Pilot's watch is one of the most recognisable and iconic wristwatch designs of the last 100 years. And while IWC don't have a monopoly on the style, they've certainly made it their own and their various versions are supremely popular for the brand.  So, (if you'll pardon the…

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