International Watch Co., also known as IWC, is a luxury Swiss watch manufacturer located in Schaffhausen, Switzerland. Founded by American watchmaker Florentine Ariosto Jones in 1868, IWC is notable for being the only major Swiss watch factory located in eastern Switzerland, where the lingua franca is German. Time+Tide is the place to read and share IWC stories.

The top 5 chronographs of Watches & Wonders 2021

Given the disruptive effects of the pandemic upon watch manufacturers, it’s understandable that some are now cagey about taking too many big risks. At this year’s Watches & Wonders, many brands chose to expand on their design languages without pushing things too far and the results are some truly refined watches. But whether it be bright colours, vintage reissues or revolutionary engineering, the one certainty is the chronograph remains as popular a complication as ever. Here’s my pick of the…

HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula

When new novelties arrive, more often than not consumers are presented with familiar frameworks paired with new dial tones. IWC design language is iconic within the industry, so for me to say this new IWC Pilot’s Watch Chronograph 41 looks entirely different would be a bit of a stretch. But this is actually great news. The IWC Pilot’s Watch Chronograph 41 with a blue dial offers everything that has already caused us to fall in love with the brand, but…

VIDEO: How does the new IWC Big Pilot 43 differ from the original Big Pilot 46?

Back when I was first dipping my toes into the waters of watch enthusiasm, the IWC Big Pilot was one of the first luxury watches that captured my admiration. I had no means to afford it at the time, and I did not have the level of understanding I do today, but its utility and design spoke to me and I thought it was among the coolest wrist companions available on the market. I still have a fondness for the…

WATCH SPOTTING: Hublot, IWC and Richard Mille in Drive To Survive season three

Season three of Drive to Survive dropped at 6pm Melbourne time on Friday March 19th and, if you were anything like me, then you were up until 4am watching the entire series in one sitting. Okay, so maybe you’re not that obsessed, but if you’re even a little bit like me then your eyes were probably drawn to all of the watches. Formula 1 has a long history with timekeeping, as does all motorsport, but when you see the Rolex…

BATTLE ROYALE: The best watch media collaborations according to the T+T Team

Over the last decade, the watch media has played an increasingly important, and intertwined, part in the watch industry. From increased coverage of newly released watches to publications becoming authorised retailers for brands, the landscape has shifted forever. And out of this paradigm shift, one of the coolest things to be born is the watch media collaboration watch. While it’s fair to debate how broad the definition of media collaboration watch might be (the Time Zone forum produced a limited…