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It would be hard to overstate the importance of Rolex in modern horology. Their timeless designs are instantly recognisable, and their technological innovations numerous. Discover more about Rolex than meets the wrist at Time+Tide.

VIDEO: A closer look at the 2017 Rolex Sky-Dweller in Rolesor 

In the months, weeks and days leading up to Baselworld the speculation around what novelties Rolex would release reached a near fever pitch. Pundits made predictions about what the new Sea-Dweller would look like, and if we’d see extensions added to the Daytona and Yacht-Master family. But no one predicted an updated Sky-Dweller… Originally released in 2012 the Sky-Dweller has always been something of a niche proposition. Highly complex and only offered in precious metals, the dressy Rolex lacked the instant cachet of the Professional series. Well, with the addition of competitively priced Rolesor models (the steel and yellow gold has a Swiss RRP of 16,300 CHF and steel with a white gold bezel is 13,700 CHF) we expect the Sky-Dweller will rocket to the top of a lot of people’s interest lists. It’s not just the fact that Rolex has democratised the Sky-Dweller somewhat that has people interested, they’ve also given it a facelift, lengthening the hands, replacing numerals with indices and blending the 24-hour disc into the dial. All this adds up to a Sky-Dweller that looks and wears differently to the original, and we’re pretty sure Rolex has another hit on their hands.

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VIDEO: The 4 Rolex watches that burned down the house on day 1 of Baselworld 2017

If Rolex as a brand has mastered any single art – apart from watchmaking in practically all of its forms – it is to both meet and exceed expectations at every single Baselworld watch fair. Granted, this can be a baby step, like last year, when they singlehandedly turned Baselworld into Bezelworld. Or it can be a complete break from tradition, like the bizarre, possibly brilliant Air-King from the same year. Today we have learned once again that the Big Crown delights in the devilishly unpredictable. While the leadup saw speculation reach a fever pitch on the topic of Sea-Dweller anniversaries and ceramic bezelled GMTs, the unveiling we experienced today revealed surprise after surprise, including a Sky-Dweller that suddenly became a lot more attainable…

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LIST: 5 standout Rolexes worn at the 89th Academy Awards (which they just happen to sponsor)

The 89th Acadamy Awards will go down in history as one of the more infamous Oscars, largely due to the La La Land/Moonlight mix-up, but also because of the strong political undertones (ACLU ribbons were the accessory of choice). For watch people, though, the 2017 awards will be remembered as the year the Academy was first sponsored by Rolex. The Swiss giant chose to mark the occasion by airing a 60-second celebration of cinema, seamlessly showcasing some of Hollywood’s biggest names wearing their iconic watches. Of course, that showreel wasn’t the only Rolex-gazing opportunity. Here are five of our favourites, spotted roaming free at the star-studded event. Jason Bateman’s 1979 Rolex Daytona One of our top spots of the night was Jason Bateman sporting a vintage Rolex Daytona on stage. We did a bit of digging to identify the model, and found an extract from a GQ interview where he confirmed the year, that it’s not a Newman, and that he traded in a Sea-Dweller and a Franck Muller to get it, as well as throwing in some cash. He also laments that he can’t afford a collection of vintage Rolex, which isn’t doing the Hollywood elite stereotype any favours. Still, he sounds like our kind of… Read More

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VIDEO: A closer look at the 2017 Rolex Sky-Dweller in Rolesor 

In the months, weeks and days leading up to Baselworld the speculation around what novelties Rolex would release reached a near fever pitch. Pundits made predictions about what the new Sea-Dweller would look like, and if we’d see extensions added to the Daytona and Yacht-Master family. But no one predicted an updated Sky-Dweller… Originally released in 2012 the Sky-Dweller has always been something of a niche proposition. Highly complex and only offered in precious metals, the dressy Rolex lacked the instant cachet of the Professional series. Well, with the addition of competitively priced Rolesor models (the steel and yellow gold has a Swiss RRP of 16,300 CHF and steel with a white gold bezel is 13,700 CHF) we expect the Sky-Dweller will rocket to the top of a lot of people’s interest lists. It’s not just the fact that Rolex has democratised the Sky-Dweller somewhat that has people interested, they’ve also given it a facelift, lengthening the hands, replacing numerals with indices and blending the 24-hour disc into the dial. All this adds up to a Sky-Dweller that looks and wears differently to the original, and we’re pretty sure Rolex has another hit on their hands.

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NEWS: Rolex to sponsor the Oscars – and what this means

Rolex has announced it’s now the official sponsor of the 89th Academy Awards, to be broadcast live (US time) on Sunday, February 26, and around the globe. When it comes to sponsorship deals, Rolex doesn’t tend to mess around, so it makes sense that the Big Crown – already worn by some of the silver screens most celebrated icons, and with a long history of behind-the-scenes involvement in the industry – has partnered with Hollywood’s premier event. Given the brand is already so prominent on the red carpet (we see you Seacrest), what does Rolex’s attendance mean to those lucky enough to attend, and the rest of us watching at home? Well, here are three theories. The speeches will no longer run over time Forget the swelling orchestra, with Rolex running the show, those gushing acceptance speeches will be guaranteed to run within -2/+2 seconds of allotted length. Make it count people. The Mentor & Protégé Arts Initiative just became more important Since 2002 Rolex has actively been supporting up-and-comers in a variety of creative fields, including filmmaking. Mentors have included Martin Scorsese, Alejandro Gonzalez Iñárritu and, for 2016, Alfonso Cuarón. This latest high-profile commitment to film should indicate that the program is… Read More

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WATCHSPOTTING: Forget Roger Federer’s Rolex Batman – his wife Mirka’s Day-Date is the real champion

While most eyes were on Roger Federer and the Rolex GMT Master-II BLNR he strapped on to hoist his 18th grand slam trophy at the Australian Open in Melbourne on Sunday night, there were other watches nearby worth noticing. Yes, there was the Richard Mille RM 27-02 tourbillon worn by Nadal throughout all five sets – but that’s not what we’re talking about. Our attention was grabbed by the exceptional piece worn by Mirka Federer, with its emerald bezel and diamond pavé dial. Now, this isn’t your regular stone-strewn Rolex. This watch is special – so special it doesn’t even show up on the Rolex website, even when you type in the reference: 228396TEM. A platinum Day-Date 40 is already a heavy hitter, but what makes Mirka’s stand out is the stones; emeralds on the bezel and cardinal indices, brilliant diamonds all over the dial and a few more large baguettes for the other hour markers. Rolex’s meticulous stone selection and uniform setting is legendary, as this watch certainly demonstrates. And if that wasn’t ‘wow’ enough for you, there’s the price tag – it’s said to come in at a cool 430,000 Euro. Now, that is a kick-ass timepiece – and a most… Read More

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HANDS-ON: Blue heaven – the Rolex Daytona in white gold with blue dial (ref. 116509), plus pics of EVERY new 2016 Daytona

Two thousand and sixteen will surely go down in the annals of watch-lore as the year of the Daytona. Not only did Rolex finally update their stainless steel icon, but they also unveiled two new precious metal versions. We’ve already looked at the oh-so-shiny green and yellow gold version, and today we hold in our hands the slightly more understated white gold option. The main change here is, of course, the dial. The iridescent blue starburst is called, somewhat unimaginatively, ‘blue’ by Rolex. We were hoping for something more romantic, like ‘ocean depths’ or ‘arctic night’. Regardless of what you call it, the dial is a stunner, and the perfect counterpoint to the high shine of the heavy white gold case, especially with the red highlights on the counters and the ‘Daytona’ text. As far as colour combos go, this one works beautifully – understated and distinctive all at the same time.  Unlike its steel brethren, the bezel on the 116509 hasn’t recieved a ceramic upgrade, and is still polished gold, though the tachy text is in the new radial style. The calibre 4130 ticks away behind the scenes, with superlative accuracy. Of the three different metal versions of the Daytona Rolex… Read More

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