Founded in 1860 by Louis-Ulysse Chopard, the eponymous Swiss maison still produces classically styled luxury watches alongside its wide range of jewellery and other luxury items.

INTRODUCING: The Chopard Alpine Eagle XL Chronograph

One of the more surprising watches of 2019 was Chopard’s Alpine Eagle. Based on the Swiss outfit’s St. Moritz wristwatch of the 1980s, here was an entirely new take on the luxury stainless steel sports watch with integrated bracelet. It was, and still is, an important timepiece for Chopard as it’s the watchmaker’s best attempt yet at taking it to the stalwarts of the industry who dominate the steel sports watch space. Now, more than a year after the collection’s…

INTRODUCING: The new Chopard Mille Miglia and L.U.C Perpetual Twin 2020 present masculinity two ways

For their spring novelty releases this year, Chopard have reinvigorated two of their most popular collections: the Mille Miglia and the L.U.C families. We are offered something for everyone, with the more refined L.U.C collection featuring attractive new perpetual calendar references with tastefully balanced dial proportions and a beautifully decorated movement, while the sportiness of the gentleman driver comes across in the Mille Miglia collection, this year with an azzurro motif. Let’s take a closer look at what’s new.  L.U.C…

The best watches at the 2020 Oscars red carpet

The 92nd Academy Awards were held in Los Angeles, California and have just concluded. The big winners were Joaquin Phoenix, who won Best Actor for his portrayal of Arthur Fleck in Joker, Brad Pitt for Best Actor in a Supporting Role for his performance in Once Upon a Time in Hollywood, and the Korean film Parasite, which became the first non-English language film to take the top honour. As for the watches, there were some interesting pieces on the wrists of attendees. In…

This Chopard L.U.C XP is a dress watch with a difference

Editor’s note: First released at Baselworld 2017, Chopard’s L.U.C XP turned heads from the moment it was unveiled. And, as we wrote at the time, it’s a compelling timepiece that blends everyday practicality with real dress watch sensibility. The aesthetics of this watch aren’t its only saving grace, however … far from it. Thanks to being an L.U.C timepiece, you’re also getting a watch with the mechanical prowess and bespoke finishing only to be expected of Chopard’s haute horology offshoot.…

VIDEO: The History of Chopard L.U.C watchmaking

Chopard have been an important firm in the Swiss luxury landscape since they were founded in 1860, but they weren’t always the house of haute horology that they are today. It wasn’t until just over a quarter of a century ago, in 1993, when Karl-Friedrich Scheufele made the decision to refocus the brand’s energies into the art of watchmaking, and only thee years later marked an important year in the history of Chopard L.U.C as they launched their first in-house…