Founded in 1860 by Louis-Ulysse Chopard, the eponymous Swiss maison still produces classically styled luxury watches alongside its wide range of jewellery and other luxury items.

VIDEO: 5 reasons Chopard are horological heavy hitters

It's been a big year for Chopard, thanks in part to the release of the Alpine Eagle, the first ever steel watch from the brand, and one of the most discussed watches of the year. As this new sports watch got the world talking about Chopard, we thought it was the perfect time to take a look at the other work that Chopard has done in watchmaking, and why they might be more serious watchmakers than you had realised. We…

HANDS-ON: Chopard's svelte Alpine Eagle 41mm with Bernina Grey dial

This has unquestionably been the year of the contentious steel sports watch, with just about every watchmaker and their Bernese entering the fray in what has to be the most hotly contested genre of timepieces in the current watch market. Chief among these new steely provocateurs is Chopard's Alpine Eagle. We've been fortunate enough to spend a fair amount of time with the spiritual birth child of the Chopard St. Moritz and Time+Tide founder, Andrew McUtchen, even got the opportunity…

VIDEO: A week on the wrist with the Chopard Alpine Eagle, a super in-depth breakdown of 2019's most controversial watch

This week, the Chopard Alpine Eagle was released, marking a brand new collection from Chopard, their first in decades. It revives the design of their first ever sports watch, and the brand's first ever steel watch. Based on the St. Moritz from 1980, the Alpine Eagle features the same stainless steel case and integrated bracelet, exposed bezel screws, and an eye-catching mix of polished and brushed surfaces. Where the new Alpine Eagle flies to new territory is in the proprietary…

INTRODUCING: The Chopard Alpine Eagle, a new contender in luxury steel sports

The Chopard Alpine Eagle is a watch that has roots in the 1980s when their St. Moritz model was released. It was during a period when the stainless steel luxury sports watch boom was in full swing. Case in point, between 1980 and 1995, the St. Moritz model alone sold 50,000 pieces. Now, the St. Moritz has been reimagined with a contemporary flavour in terms of its design, as well as a number of technical developments that make the Chopard…

Getting up to speed with the Chopard Mille Miglia 2019 Race Edition

Unveiled at Baselworld earlier this year, the Chopard Mille Miglia 2019 Race Edition celebrates the Swiss watch brand's illustrious 31-year relationship with Italy's most storied road rally. Inspired by not just the event itself, but the classic automobiles that compete in the famous rally, the 2019 Race Edition represents the passion that Chopard co-president Karl-Friedrich Scheufele shares for classic automobiles. The striking 44mm case is available in either steel or two-tone steel and rose gold, and is paired with a motorsport-inspired…

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