The history of Hublot dates back to 1980 but in lots of ways, the story didn't really begin until 2005, when the brand unveiled the game-changing Big Bang. The Big Bang is the heart and soul of Hublot, and its bold looks, large size and radical fusion of unconventional materials defined a new generation of masculine timepieces. Discover more about the bold watches of Hublot at Time+Tide.

We can't stop looking at the 'gender neutral' Hublot Big Bang Millennial Pink and we don't know why

In a move to be expected of a brand like Hublot, the provocative wunderkind of the industry has just released a new limited edition in collaboration with Garage Italia and the grandson of the Rake of the Riviera himself, Lapo Elkann. The Big Bang Millennial Pink is based on the Unico 42mm chronograph and features what the brand is calling a gender-neutral soft pastel pink colourway that can be seen throughout the entire watch. The colour Righto, let's call it. Pastel pink can only be considered 'gender neutral' if you factor in Don Johnson's pastel-masculinising Miami Vice wardrobe. But somehow – through oddly pleasing fleshy tones, and weird colour alchemy – it hits the spot. It's been considered attractive by both genders in the Time+Tide office. As for "can't stop looking at it", that's me quoting Andrew in the headline. He's said exactly that multiple times this week. At this point, I'll throw to some imagery to thicken the plot. Here are some men in an office wearing it. (As well as one further down the page). Do they look wildly effeminate? We think not. First impressions First impressions aside, this does represent a departure. While Hublot has a reputation… Read More

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NEWS: Hublot launch an ecommerce site with a big bang, huge number of references available for purchase now

Adapt or die. You either get with these troubled times, or consign yourself to the pages of history. For watchmakers and retailers alike, or really anyone in the world of horology, this sentiment has never been more real or more confronting. COVID-19 poses a threat to the luxury watch industry that may dwarf even the quartz crisis. And even though we're still in this pandemic's infancy, the news is dire. In fact, according to the Federation of the Swiss Watch Industry, Swiss watch exports fell 81.3 per cent in April compared to the previous year, and exports to Hong Kong and the US, which are the two biggest markets for Swiss watches, were also in steep decline. The Hublot E-Commerce Store is Now Open Hublot have a better chance at arresting this slide, thanks to their new online store, which you can check out at this link. The best news here for Hublot fans is that it stocks a vast range, including 2020 models such as the Hublot Integral King Gold, which Andrew fell so hard for in January. Speaking about the move to online, Hublot said: "Clients are now able to move seamlessly from perusing information on individual timepieces… Read More

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INTRODUCING: A breath of fresh Classic Fusion, Hublot's Aerofusion Chronograph Special Edition "Boutique Monaco"

How do you celebrate a first birthday? Balloons? Candles? Maybe a cake? That's what most folks would do. Hublot, however, like to do things a little differently. That's why, to mark a year since their Monaco boutique opened, the provocative Swiss watchmaker has unveiled this – the Hublot Classic Fusion Aerofusion Chronograph Special Edition "Boutique Monaco". Mouthful of a name aside, this limited edition timepiece is based on the standard Classic Fusion Aerofusion Chronograph, but it's been adorned with a number of bespoke stylistic elements that aim to commemorate the iconic principality and its flag. Chief among the new visual cues is the adoption of red and white as the dominant colour scheme, with the suede leather and rubber strap, as well as the thick minute track, sporting these striking colours. The rest of the watch is standard Classic Fusion Aerofusion Chronograph fare, which means a 45mm titanium case with both brushed and polished elements, a complex and very contemporary skeletonised dial and Hublot's in-house calibre HUB155 movement. Speaking about the limited edition timepiece, Hublot CEO Ricardo Guadalupe said, "The Hôtel de Paris, a renowned luxury hotel, and the Casino, which is one of the most prestigious in the world,… Read More

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We can't stop looking at the 'gender neutral' Hublot Big Bang Millennial Pink and we don't know why

In a move to be expected of a brand like Hublot, the provocative wunderkind of the industry has just released a new limited edition in collaboration with Garage Italia and the grandson of the Rake of the Riviera himself, Lapo Elkann. The Big Bang Millennial Pink is based on the Unico 42mm chronograph and features what the brand is calling a gender-neutral soft pastel pink colourway that can be seen throughout the entire watch. The colour Righto, let's call it. Pastel pink can only be considered 'gender neutral' if you factor in Don Johnson's pastel-masculinising Miami Vice wardrobe. But somehow – through oddly pleasing fleshy tones, and weird colour alchemy – it hits the spot. It's been considered attractive by both genders in the Time+Tide office. As for "can't stop looking at it", that's me quoting Andrew in the headline. He's said exactly that multiple times this week. At this point, I'll throw to some imagery to thicken the plot. Here are some men in an office wearing it. (As well as one further down the page). Do they look wildly effeminate? We think not. First impressions First impressions aside, this does represent a departure. While Hublot has a reputation… Read More

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VIDEO: The Top 10 watches of Virtual Baselworld 2020, inc. Hublot, Longines, Seiko, Casio and Hamilton

Any Seinfeld fans will know what I'm talking about when I say that the Home Delivery Watch Fair, where we re-created both SIHH (or Watches & Wonders, as it's known now) and Baselworld, was more akin to Kramer's version of the Merv Griffin show than it was a real watch fair. As in, it was me and a cameraperson in our studio alone, pretending we were a TV show and throwing to random footage – most of it ours from over the years, and a fair bit of it, uh, not ours. In the last episode things blew open. It was me and Nick. Crazy, right.  Well, here's the twist. It was a joke that started the world laughing and now, the joke's on us, because we have many more of these longer format videos in the works, with an exciting range of topics, guests and special editions and even mini-series.  But before we get to that, let's close this concept properly out the way we do in real life, at watch fairs. And that is with a list. To clarify what this list is assessing – it's the best 10 watches released by  brands that would have shown at… Read More

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INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it

Hublot Big Bang e

Hot on the heels of the launch of the latest TAG Heuer Connected watch in March, their LVMH watch sibling has launched the new Hublot Big Bang e. And while it's not surprising in itself — Hublot already play in this space — its execution has some genuinely eccentric touches. But first, the specs, because they're far more palatable for average-sized wrists than the first smartwatch Hublot released. This new 42mm smartwatch, 7mm smaller than the original model, is available with either a ceramic or titanium sandwich-style case, and features the same overall design as the first-ever Big Bang way back in 2005, keeping its core aesthetic consistent with the rest of the existing collection. It was two years ago, for the 2018 FIFA World Cup, that Hublot first threw its hat into the luxury smartwatch ring, when they released the Hublot Big Bang Referee to be worn by officials during the games. It was a smart advertising play, with the brand proudly displayed at every player change on the substitution board, and showed another indication of LVMH's intention in the smartwatch business. The first Hublot smartwatch was seriously large, however, measuring a gargantuan 49mm across and 13.9mm thick. This was… Read More

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Hublot, you've come a long way baby. 16 photos that show just how far the brand has come in 15 years

One fact that seems to have been roundly overlooked in recent years is the slow, steady, but really quite emphatic, elevation in Hublot's yearly releases. In terms of technical complexity, case design and overall finishing. The Hublot of 2020 is not the brand that Jean-Claude Biver re-introduced to the world 15 years ago with the Big Bang. The Big Bang took the original spirit of Hublot's previous designs – the rubber strap, exposed bezel screws and "ears" on the case sides – and blew them up in a 44.5mm case, capitalising on the trend of large watches at the time. It was a huge success, winning design prizes and tripling the number of orders that year. But looking back, it was an entirely different proposition to the diverse, creative and high-polished collections gleaming in the windows of boutiques and retailers today. Like the Mountain, who this week deadlifted 501kgs, the brand was record-breaking and impressive, but it lacked refinement. And Hublot no longer lacks that. Hublot has, in fact, become an amalgam of that same brute power, but with Brad Pitt in black tie finesse that can see the brand hold its own when it comes to finishing and overall… Read More

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