The history of Hublot dates back to 1980 but in lots of ways, the story didn't really begin until 2005, when the brand unveiled the game-changing Big Bang. The Big Bang is the heart and soul of Hublot, and its bold looks, large size and radical fusion of unconventional materials defined a new generation of masculine timepieces. Discover more about the bold watches of Hublot at Time+Tide.

EVENT: Hublot rallies for Australia at the Ashes 2017-18 with a limited edition all-rounder

Michael Clarke loves that Hublot loves cricket. And three years into their sponsorship of the International Cricket Council, Hublot has definitively put its hand on its green and gold heart with its latest partnership with Cricket Australia for the Ashes Series 2017-18 (23 November – 8 January). Clarke, himself, steered two Ashes series as Australian captain and was the last man to lead the Aussies to an Ashes victory on home soil, the history-making 5-0 triumph in 2013-14. Prior to leading an exclusive lunch at the SCG’s Members Pavilion to celebrate the global unveiling of a special limited edition Hublot Classic Fusion Ashes Chronograph, a beaming Clarke took to the mic. “What better team can Australia ask for to partner up with in regards cricket?” he asked, steps from the shade of the Members Reserve seats. “Hublot wants to be the best they can possibly be. I think it’s a really positive stepping stone for our game to be able to be aligned with a luxury brand that sits at the top of their tree.” Hublot’s cricket endeavours are going from stride to stride. The watch, which is capped at 32 pieces to represent the number of series won by each… Read More

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LIST: Pretty Big Bang – 6 Hublot watches perfect for women

“Girls just want watches that look pretty.” So we are told. Of course, most of us want things that look good (and, ah, don’t men want good-looking stuff too?). But “just” pretty? Please. The watch industry has patronised us with that old cliché for too long. For many of us girls, a fashion watch is anathema – and a diamond bezel is not the be-all and end-all either. Bung a bit of glitter on a boring watch and it’s still a boring watch. Assuming that an interest in mechanical timepieces means that we’ll settle for tool watches with zero femininity completely misses the point, too. Rather than saying pretty OR technical, Hublot has done both. First, it chose its well-proven mechanical calibre, the self-winding HUB1110, for a series of Big Bang watches (thus safely ticking one of the ‘technical’ boxes). Then it harnessed the most advanced materials research into developing the “pretty” part – the case, dial and strap – transforming what are normally considered fashion fabrics into high-tech substances that answer all the demands of fine watchmaking. A very clever play on “fashion watch” perceptions, no? So, while the tech is there – and this materials technology is seriously… Read More

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EVENT: Ferrari celebrates 70th birthday with best possible party wingman, Hublot – week-long bash ensues

Usually, an event recap refers to one single event. This one, however, details a week-long bash during Melbourne’s Motorclassica that saw the town literally painted red when the Royal Exhibition Building was lit up in a bold Italian red, with Hublot and Ferrari logos stamping the iconic site. It also included the largest ever convoy of Ferraris ever assembled in Australia, and a hell of a party to reveal the new LaFerrari Aperta in the Melbourne Docklands. Last, but certainly not least, was a new watch co-designed by Ferrari and Hublot, the extremely limited Techframe Ferrari 70 Years Tourbillon Chronograph. Remember, this was a 70th. If this is what the two brands mustered for a birthday party, just imagine what they would have done for a buck’s night. Hublot has a long-standing global alignment with Ferrari and it’s as perfect a match as any between watch and vehicle, with both marques striving to change their respective niches with technology and flair. The Drive What is the collective noun for a group of Ferraris? May we suggest a ‘growl’? That’s exactly what the idyllic lake and seaside suburb of Albert Park heard when more than 100 Ferraris took to the M1 on… Read More

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EVENT: Hublot rallies for Australia at the Ashes 2017-18 with a limited edition all-rounder

Michael Clarke loves that Hublot loves cricket. And three years into their sponsorship of the International Cricket Council, Hublot has definitively put its hand on its green and gold heart with its latest partnership with Cricket Australia for the Ashes Series 2017-18 (23 November – 8 January). Clarke, himself, steered two Ashes series as Australian captain and was the last man to lead the Aussies to an Ashes victory on home soil, the history-making 5-0 triumph in 2013-14. Prior to leading an exclusive lunch at the SCG’s Members Pavilion to celebrate the global unveiling of a special limited edition Hublot Classic Fusion Ashes Chronograph, a beaming Clarke took to the mic. “What better team can Australia ask for to partner up with in regards cricket?” he asked, steps from the shade of the Members Reserve seats. “Hublot wants to be the best they can possibly be. I think it’s a really positive stepping stone for our game to be able to be aligned with a luxury brand that sits at the top of their tree.” Hublot’s cricket endeavours are going from stride to stride. The watch, which is capped at 32 pieces to represent the number of series won by each… Read More

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VIDEO: Red alert – could you wear Hublot’s Big Bang Unico Red Sapphire?

There’s something about the colour red. In nature it symbolises danger, in human culture it’s got a more complex set of meanings: typically passion, strength, desire – emotion writ large. Which is why this glistening red sapphire confection is the logical extension of Hublot’s journey into sapphire. Not only does the vivid case amplify all the natural attributes of the Big Bang case – especially given the contrasting black detailing, but it exaggerates everything that Hublot stands for, not just in terms of design, but also in brand ethos. It’s an audaciously out-there watch, not to many people’s tastes, but it is an undeniably, infectiously fun watch. And, really, isn’t that what matters? Hublot Big Bang Unico Red Sapphire Australian availability and pricing Hublot Big Bang Unico Red Sapphire, limited to 250 pieces, $95,000

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LIST: Ultimate transparency — Hublot’s sapphire evolution, in 13 watches

First things first, what is sapphire crystal? Essentially, it’s the same stuff used to make a watch ‘glass’ and display casebacks, formed by crystallising aluminium oxide at very high temperatures to create an extremely hard material. Roughly speaking, it mimics what Earth has taken 400 million or so years to do, to form natural sapphire gemstones. For sapphire-cased watches, the middle, bezel and back are milled from solid blocks of the material. Because it’s almost as hard and scratch-resistant as diamond (9 on the Mohs scale, as opposed to 10 for diamond), the task of milling it into the complex shapes required is much more easily said than done. Indeed, sapphire crystal can be cut only by diamond. Harnessing the knowledge it gained from developing a milling technique for Magic Gold (another hugely challenging material), Hublot works with a Swiss specialist as part of an exclusive partnership to develop the sapphire material. Speaking at Baselworld 2016, Ricardo Guadalupe, Hublot’s CEO, said that the rationale for using the material was to show off its in-house calibres – and that would also determine the choice of models that would be given sapphire cases. 1. 2016 MP-05 LaFerrari After 18 months of development… Read More

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HANDS-ON: Blue Monday – the Hublot Big Bang Unico Blue Sapphire 

Hublot’s sapphire journey began with their ultra high-end MP-05 LaFerrari, a horological engine in the truest sense of the word, with 50 days of power reserve thanks to 11 coupled barrels. It made perfect sense for Hublot to show this beast of a movement off to its fullest capacity with a full sapphire case. But it seems LaFerrari only whet Hublot’s appetite for transparency, making a splash last year with the Big Bang Unico Sapphire, a limited edition of 500 pieces that eclipsed any previous sapphire production runs. It’s easy to see why Hublot is drawn to sapphire as a case material. Aside from the fact that its extreme hardness means it’s virtually scratch-proof, the glossy, transparent material is a perfect fit for Hublot’s art of fusion design approach – the see-through case turns expectations of what goes where on a watch on its head. Inside is outside, fragile is strong. Very Hublot. And from that initial sapphire Big Bang, we’ve seen the collection expand rapidly, with all black versions, stone set models (a particular favourite), a sapphire Spirit of Big Bang and this, the Big Bang Unico Blue Sapphire. This watch marks the first time blue synthetic sapphire has been… Read More

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