The history of Hublot dates back to 1980 but in lots of ways, the story didn't really begin until 2005, when the brand unveiled the game-changing Big Bang. The Big Bang is the heart and soul of Hublot, and its bold looks, large size and radical fusion of unconventional materials defined a new generation of masculine timepieces. Discover more about the bold watches of Hublot at Time+Tide.

WATCHSPOTTING: Hublot at the FIFA World Cup 2018

It’s FIFA World Cup time! And with the 2018 competition well underway, it’s been easy to tell who the soccer fans are in Australia right now. We’re the bleary-eyed zombies passed out at our desks or aimlessly shuffling about the streets. The ones who have spent the last two weeks staying up way too late and starting our days way too early, trying to catch every minute of football action (ah, the joys of living on the other side of the world). And while the world game tournament has been more than entertaining for us football fanatics – though perhaps a little disappointing if you’re a fan of the Socceroos or defending champs, Germany – it’s also proved the perfect backdrop to do some watch spotting. And with Hublot serving as the Official Timekeeper, a partnership that has seen them kit out all the referees with the brand’s own goal-detecting smart watch, we thought we’d take one eye off the games and see what other Hublots we could spot off the pitch. Diego Maradona Probably the most famous hands in football history (if you don’t know what I’m talking about just google “Hand of God goal”), this one was easy… Read More

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VIDEO: This is how you do it – 5 standout Hublots of 2018

Perhaps it’s just the football, but we’ve got Hublot on the brain at the moment. And while the Referee watch, with its smart interface and snazzy, over the sweatband look — as rocked by FIFA’s refs — is a winner, it’s not the only one in their arsenal. There’s Big Red, which is what I’ve nicknamed the franky epic red ceramic Big Bang, a watch you need to see to really appreciate. But even if you don’t, take it from us that the shade of red is awesome, and awesomely hard to develop. And then there’s a slightly smaller Bang — the 42mm take on the classic Big Bang. These two watches are pretty classic takes on the famous Hublot shape, but there’s also a Spirit of Big Bang that’s seemingly made entirely of sapphire and precious stones, and then there’s the wrist-sized artworks that are the latest Orlinski collabs. All told, Hublot’s 2018 collection is Hublot doing what Hublot does best: material innovation and unbeatable statements.

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INSIGHT: How does Hublot love football? Let us count the ways

Hublot understands the power of a good partnership, and they don’t come much more powerful than the FIFA World Cup. The World Cup is one of the biggest events in the world. World Cup Brazil reached 3.2 billion viewers across the globe, with one billion alone tuning into the final. Russia looks set to be even bigger. And while many of those eyes will be on the ball, a good proportion will be paying attention to the wrists and Big Bang-shaped boards of the referees, as well as the clocks and countless other locations. But Hublot’s relationship with the beautiful game goes well beyond the World Cup, with some of the sport’s legends amongst the brand’s most significant ambassadors. They also sponsor some of the most famous teams and have numerous limited editions celebrating the game. At the centre of Hublot’s status as Official Timekeeper of the FIFA World Cup is the Big Bang Referee 2018 FIFA World Cup Russia — the brand’s first ever smart watch. And while this large 49mm titanium piece was offered as a limited edition of 2018 pieces (good luck trying to get one in Australia — apparently our allocation was snapped up very quickly… Read More

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WATCHSPOTTING: Hublot at the FIFA World Cup 2018

It’s FIFA World Cup time! And with the 2018 competition well underway, it’s been easy to tell who the soccer fans are in Australia right now. We’re the bleary-eyed zombies passed out at our desks or aimlessly shuffling about the streets. The ones who have spent the last two weeks staying up way too late and starting our days way too early, trying to catch every minute of football action (ah, the joys of living on the other side of the world). And while the world game tournament has been more than entertaining for us football fanatics – though perhaps a little disappointing if you’re a fan of the Socceroos or defending champs, Germany – it’s also proved the perfect backdrop to do some watch spotting. And with Hublot serving as the Official Timekeeper, a partnership that has seen them kit out all the referees with the brand’s own goal-detecting smart watch, we thought we’d take one eye off the games and see what other Hublots we could spot off the pitch. Diego Maradona Probably the most famous hands in football history (if you don’t know what I’m talking about just google “Hand of God goal”), this one was easy… Read More

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EVENT: Hublot loves Tim Cahill – the veteran Socceroo has just become a friend of the brand

It was always going to be a tough ask, Australia taking on the powerhouse French team. And in the end the 2-1 score proved the point, but didn’t tell the whole tale. Before we return to the game, let’s take a step back and ask the (very valid) question: Why is Time+Tide talking about the World Cup? Well, there are two answers. A: everyone is, and B: Hublot. It was an invitation from Hublot that found me sipping an Old Fashioned high above the Sydney skyline while I kicked footballs — in perhaps the most un-World Cup worthy manner ever seen — into a neon Hublot Loves Football goal, on the balcony of The Ivy’s Penthouse. As the minutes ticked down to kick-off time, I shouldered my way through the pack near the screens (clearly, Hublot’s party was one of the hotter tickets in town) to secure a prime position. But first, a surprise. Joel Ruiz, Hublot’s Brand Manager (a man who, commendably, made no bones about his hopes for an Australian win, even though no one would have blamed him for supporting the other side, given his French background), thanked us all for attending, and spoke about Hublot’s love… Read More

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IN-DEPTH: The Hublot Big Bang Unico GMT Titanium

The story in a second: A funky and practical Hublot packed with style and substance. Launched early last year in Geneva, the Big Bang Unico GMT — which technically is a dual time zone watch and not a true GMT, as there’s no hand running on a 24-hour scale — is the first arrival in the Big Bang family with a multiple time zone indication, powered by a then new in-house caliber with a few tricks up its sleeve. Offered in King Gold, carbon, and titanium casing options, we were instantly drawn to the relatively understated appearance of the titanium model. Practical and understated aren’t often words that come to mind when the name Hublot is part of the conversation (case in point, the recently launched Unico Red Magic chronograph), giving us further grounds to dive into the new piece to see if it has the chops to convert some of those less keen on the perpetually polarising brand. The case Being part of the Big Bang line, the case of the Unico GMT Titanium is business as usual for the most part. A mix of polished and brushed finishing (though Hublot refers to it as “satin” finishing), blue and… Read More

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INTRODUCING: The big bad Hublot Big Bang MP-11 14-Days 3D Carbon

Given how much Hublot unveiled in Geneva back in January, the volume of additional novelties the brand had ready to go for Baselworld 2018 came as a bit of a surprise. Though nearly faced with a little analysis paralysis, given the broad range of models to choose from, getting a closer look at the Big Bang MP-11 14-Days 3D Carbon was a real no-brainer. The melding of the classic Big Bang case with the clever engineering of the Hublot Masterpiece collection is a total win-win, and provided ample motivation to take a closer look. Vital statistics As it says in the name, the big selling feature of the MP-11 is its staggering 14-day power reserve. Cased in what Hublot are calling “3D Carbon”— a variant of carbon fibre woven in a more three-dimensional fashion than conventional carbon fibre — this casing helps offset the additional weight found in the MP-11’s seven series-coupled barrels. Effectively, this multi-barrel configuration is a scaled-down version of what is found in the MP-05 LaFerrari, which uses 11 barrels to achieve a power reserve of 50 days. The trade-off with things like the LaFerrari is you’re then left with a much larger and elaborate case, whereas… Read More

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