The history of Hublot dates back to 1980 but in lots of ways, the story didn't really begin until 2005, when the brand unveiled the game-changing Big Bang. The Big Bang is the heart and soul of Hublot, and its bold looks, large size and radical fusion of unconventional materials defined a new generation of masculine timepieces. Discover more about the bold watches of Hublot at Time+Tide.

Hublot's Sang Bleu II, as explained by the man who designed it

When it comes to creative collaborations, few brands have the level of panache or skill that Hublot does. They have a few on the burner at the moment: their Orlinski watches and the one we're looking at today – the Sang Bleu.  To be a little more specific, we're looking at the Hublot Sang Bleu II in titanium. Now, you might be wondering who (or what) a Sang Bleu is — if your French is good, you'll have worked out that it means blue blood, which gives you a bit of a hint. Sang Bleu is a tattoo studio, with notable clients including Kanye West and FKA Twigs. But it's 2019, so tattoo studio doesn't quite cover all of what Sang Bleu is or does — it's also a fully fledged design agency, magazine and media platform. Sang Bleu has worked with heavy-hitters like Balenciaga and Rick Owens.  The man who drives much of this, and who's behind the Hublot collaboration, is Maxime Büchi. I sat down with him at Baselworld earlier this year and had a very enjoyable, to-the-point interview. Unlike many interviews that take place under the rubric of the Swiss watch industry, this one was refreshingly free of… Read More

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Why Hublot's pitch at cricket is a smart play

The watch industry is nothing if not traditional — and this habitualness extends into the realm of brand partnerships. Formula 1, tennis, car brands, yachting, the Olympics and other top-tier aspirational sporting and cultural events. These are the happy hunting grounds for Swiss marketing executives hoping to leverage a new audience for their finely wrought, ticking products.  Cricket, though. That's not an avenue traditionally known for its high-profile timekeeping tie-ins. Which is why Hublot, who have been official partners of the ICC Cricket World Cup since 2015, might, just quietly, have a hit on its hands. And the reason is simple. For all that large parts of the world might view cricket as something of a niche colonial sport, its appeal is far from narrow – it's the second most popular sport in the world, pipped at the post only by football (or soccer, depending on where you are). One-and-a-half billion people are reported to have tuned into the 2015 Cricket World Cup, compared to, say, 98 million for the last Super Bowl. The fact that it's a less competitive endorsement environment must certainly have its appeal.  Hublot's cricket pitch has certainly seen significant traction in Australia — which makes… Read More

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Hublot's latest cricket collab – the Aerofusion Chronograph Cricket World Cup 2019 edition hits it for six

The 2019 Cricket World Cup is underway in the UK, and official timekeepers Hublot are there, busily timing every single match. The brand has been busy in other ways, too – coming up with a tremendously on point limited edition to celebrate. It's their second World Cup watch (you might remember the first from 2015), and we've got to say they really nailed it with the Aerofusion Chronograph Cricket World Cup 2019.  This watch strikes just the right level of balance for a sporting tie-in piece. There's lots of cricket details at play, but you're never beaten over the head with them. Plus, the colour scheme is just plain hot.  Perhaps the most obvious nod to the game is the strap: rubber-backed grey calf with a distinctive six rows of bright red stitching that will feel instantly familiar to anyone who's bowled a ball down a pitch. In some ways, this strap is more of an attention-seeker than the 45mm watch itself. The open dial picks up the red highlights, in the dial text, chronograph registers and the minute track. There's a couple of nice nods to cricket here, too — notably the three batons at 12 that bear more than a… Read More

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Hublot's Sang Bleu II, as explained by the man who designed it

When it comes to creative collaborations, few brands have the level of panache or skill that Hublot does. They have a few on the burner at the moment: their Orlinski watches and the one we're looking at today – the Sang Bleu.  To be a little more specific, we're looking at the Hublot Sang Bleu II in titanium. Now, you might be wondering who (or what) a Sang Bleu is — if your French is good, you'll have worked out that it means blue blood, which gives you a bit of a hint. Sang Bleu is a tattoo studio, with notable clients including Kanye West and FKA Twigs. But it's 2019, so tattoo studio doesn't quite cover all of what Sang Bleu is or does — it's also a fully fledged design agency, magazine and media platform. Sang Bleu has worked with heavy-hitters like Balenciaga and Rick Owens.  The man who drives much of this, and who's behind the Hublot collaboration, is Maxime Büchi. I sat down with him at Baselworld earlier this year and had a very enjoyable, to-the-point interview. Unlike many interviews that take place under the rubric of the Swiss watch industry, this one was refreshingly free of… Read More

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6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Longines Heritage Military

Personally, I don't need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn't fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child's first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I'm not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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VIDEO: A five-minute crash course on how a tourbillon works and what it's comprised of

Editor's note: If I look a little flustered and stiff in this video, it's because I'm not entirely comfortable when I'm invited to get a lab coat on in a watch manufacture. Too many times, humiliation has followed. I don't come at watches from a technical perspective, and that's largely because I don't have that kind of brain. When I'm asked to reconstruct an escapement, I want to escape, basically. Know thyself, right? While some dignity was restored recently, when I went up against the venerable @fkscholz in a watchmaking challenge 101, I'm unlikely to be buying a set of tools any time soon. I'll leave that to the experts, like the fine people at Hublot's headquarters in Nyon, who give us a tour here inside a Hublot tourbillon cage. It's among the most popular technical videos we've ever created, which I'm sure has a lot to do with the magic and the mystery of the tourbillon, not to mention the mastery required to play with them.    Hublot have made big strides in recent years to establish watchmaking credibility as a counterweight to its heavy-hitting celebrity power. Regular nominations in various GPHG categories – across womens and mens watches – have been a meaningful… Read More

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INTRODUCING: A song of ice and fire, Hublot's Big Bang MP-11 now in carbon and sapphire

Hublot is, in many ways, a brand given to extremes. Or, at least, not doing things by halves. Their latest twin takes on the powerful MP-11 is a clear case (if you'll pardon the pun) in point.  If you're not au fait with the MP-11, it's a fairly impressive piece of tech that is an evolution of 2013's LaFerrari. The key feature of this 45mm watch is the power reserve of 14 days, an astonishing figure that's achieved through a rack of seven series-coupled barrels that dominate the lower portion of the watch. Winding this beast is achieved either through a laborious hand crank, or using a miniaturised Torx drill.  What's new here is the case material. There's a new 'All Black' iteration, in a next-generation three-dimensional carbon, a woven polymer material that's hard-wearing and lightweight (the whole package clocks in at 90 grams) and, perhaps most importantly, looks cool.  If smoky carbon isn't your jam, how about the icy crystalline structure of the limited edition sapphire (200 pieces), which lets all the interior workings hang out. In fact, Hublot is accentuating the movement architecture by curving the sapphire case to follow the curves of the multiple barrels, even going… Read More

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