The history of Hublot dates back to 1980 but in lots of ways, the story didn't really begin until 2005, when the brand unveiled the game-changing Big Bang. The Big Bang is the heart and soul of Hublot, and its bold looks, large size and radical fusion of unconventional materials defined a new generation of masculine timepieces. Discover more about the bold watches of Hublot at Time+Tide.

6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Personally, I don’t need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn’t fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child’s first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I’m not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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VIDEO: A five-minute crash course on how a tourbillon works and what it’s comprised of

Editor’s note: If I look a little flustered and stiff in this video, it’s because I’m not entirely comfortable when I’m invited to get a lab coat on in a watch manufacture. Too many times, humiliation has followed. I don’t come at watches from a technical perspective, and that’s largely because I don’t have that kind of brain. When I’m asked to reconstruct an escapement, I want to escape, basically. Know thyself, right? While some dignity was restored recently, when I went up against the venerable @fkscholz in a watchmaking challenge 101, I’m unlikely to be buying a set of tools any time soon. I’ll leave that to the experts, like the fine people at Hublot’s headquarters in Nyon, who give us a tour here inside a Hublot tourbillon cage. It’s among the most popular technical videos we’ve ever created, which I’m sure has a lot to do with the magic and the mystery of the tourbillon, not to mention the mastery required to play with them.    Hublot have made big strides in recent years to establish watchmaking credibility as a counterweight to its heavy-hitting celebrity power. Regular nominations in various GPHG categories – across womens and mens watches – have been a meaningful… Read More

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INTRODUCING: A song of ice and fire, Hublot’s Big Bang MP-11 now in carbon and sapphire

Hublot is, in many ways, a brand given to extremes. Or, at least, not doing things by halves. Their latest twin takes on the powerful MP-11 is a clear case (if you’ll pardon the pun) in point.  If you’re not au fait with the MP-11, it’s a fairly impressive piece of tech that is an evolution of 2013’s LaFerrari. The key feature of this 45mm watch is the power reserve of 14 days, an astonishing figure that’s achieved through a rack of seven series-coupled barrels that dominate the lower portion of the watch. Winding this beast is achieved either through a laborious hand crank, or using a miniaturised Torx drill.  What’s new here is the case material. There’s a new ‘All Black’ iteration, in a next-generation three-dimensional carbon, a woven polymer material that’s hard-wearing and lightweight (the whole package clocks in at 90 grams) and, perhaps most importantly, looks cool.  If smoky carbon isn’t your jam, how about the icy crystalline structure of the limited edition sapphire (200 pieces), which lets all the interior workings hang out. In fact, Hublot is accentuating the movement architecture by curving the sapphire case to follow the curves of the multiple barrels, even going… Read More

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6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Personally, I don’t need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn’t fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child’s first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I’m not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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HANDS-ON: The edgy, architectural Hublot Spirit of Big Bang Tourbillon

Hublot has been growing the Spirit of Big Bang line slowly and steadily, and though the SoBB Yellow Sapphire was quite the cool addition, this new tourbillon is (in my humble opinion) easily the best new offering in the collection. The Hublot calibre HUB6020 was designed specifically for the tonneau-shaped case of the Spirit, and its architecturally inspired structure suits the casing quite well. Once again being the brand that loves messing with variations of case materials, not only is it offered in a black carbon version, but also this slick version that that rolls hints of a blue composite material into the mix. Limited to only 100 pieces in each material and carrying a price tag over six figures, the tourbillon lives in the upper register of the brand’s collection, and if you have a closer look at some of their other skeletonised offerings you’ll note some similarity. Specifically, the Classic Fusion Tourbillon Power Reserve 5 Days Orlinski shares much of its movement DNA. The design of most of its bridges, as well as the layout of its mainspring barrel, tourbillon, and power reserve indication are near identical; however, to make the design work effectively in the SoBB, Hublot’s… Read More

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VIDEO: Hublot shine at a dull Baselworld 2019 with a brand new model and more

At a Baselworld that failed to excite on many levels, Hublot revved up crowds with an entirely new model, a 90th birthday collaboration that is anything but for the elderly, a totally bonkers tattooist tie-in and a Spirit of Big Bang that is a true blue beauty. Hublot Classic Fusion Ferrari GT Let’s cut the suspense and kick off with that new model – the 45mm Classic Fusion Ferrari GT. Now this has wooed some new fans to the brand for its more subtle stylings. Co-designed by Flavio Manzoni, Senior Vice President of Design at Ferrari, it features a raised, rounded bezel that totally changes the personality of this Hublot. Where the Big Bang shouts power, the Classic Fusion Ferrari GT only needs to whisper it. Some key specs: the movement is the Hublot in-house calibre Unico, a self-winding flyback chronograph with three-day power reserve. The Classic Fusion Ferrari GT Limited Edition is available in three different cases: Titanium, King Gold and 3D Carbon. Hublot Big Bang Scuderia Ferrari 90th Anniversary If you’d prefer a Ferrari-related watch that is more recognisably Hublot, there’s always the Big Bang Scuderia Ferrari 90th Anniversary, which is a symphony of sexy details like the prancing horse… Read More

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HANDS-ON: The Hublot Classic Fusion Ferrari GT

A Hublot with soft, flowing lines. Now there’s a phrase I never thought I’d write. The Ferrari–Hublot collaboration has produced a stream of watches since 2011, each time with a different look and feel: from Big Bang variations to the outstanding MP-05 LaFerrari and, two years ago, the Techframe. But where the Techframe is all straight lines and strong angles, this new Classic Fusion piece is smooth and curvy – Gran Turismo with beautiful coach-building, rather than high-octane motorsport. In designing this watch, Ferrari’s Centro Stile has taken the automotive metaphor further, suspending the round case within the bezel. The resulting void between the two circles adds both visual and physical lightness, as well as creating extra surfaces where the light can play. Four exposed ‘H’ screws (rather than Hublot’s usual six) attach the case to the bezel and on the 3 o’clock side, a wave-shaped flange curves over the crown and pushers. It looks airy and elegant – very different from the chunky angularity we expect in Hublot cases. Although the overall diameter is 45mm, it feels smaller – and therefore really comfortable on the wrist – yet still oozes strength and presence. In both the King Gold and… Read More

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