The history of Hublot dates back to 1980 but in lots of ways, the story didn't really begin until 2005, when the brand unveiled the game-changing Big Bang. The Big Bang is the heart and soul of Hublot, and its bold looks, large size and radical fusion of unconventional materials defined a new generation of masculine timepieces. Discover more about the bold watches of Hublot at Time+Tide.

IN-DEPTH: The Hublot Classic Fusion Ferrari GT races ahead

The story in a second: One of the best, most interesting watches of 2019. The case Wow. What a difference a case makes. Hublot, along with their friends at Ferrari's Centro Stile, has taken the traditional Hublot design codes, deconstructed them, put them through the ringer a few times, and re-assembled them into something that's very Hublot, but also completely fresh. The lines are dramatically softened, and the overall look is reminiscent of that bubbly, biomorphic school of watch design that had an extended moment in the '90s. Having said that, it's clearly a Hublot — the bezel, complete with exposed screws, the big 45mm case, that oversized machine-like crown. All present and correct. But there's a lack of blockiness that is so refreshing, and entirely well suited to the Classic Fusion family. The soft, satiny finish of this titanium version is also super compelling and (it must be said) supremely photogenic. This watch rates in Jason — our main photo man's — top watches of 2019. And I agree.  The dial  Again, all the Hublot goodness is there, but in a reframed way. It's an open-worked chronograph (obvs), with radial Arabic numerals alternating with baton markers. The numerals liven… Read More

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HANDS-ON: Pop pop! The Hublot Big Bang Unico Blue Magic

It's easy to forget or overlook the magnitude of what Hublot has achieved with their materials innovation — the scale and scope of their sapphire pieces is impressive to say the least, and their use of ceramic is amongst the most interesting in the business (which is no small feat given that every brand and its dog is making the most of the material at the moment).  What really stands out with Hublot's ceramic watches is their vivid tones. Last year's Red Magic was one of the real bright spots (literally), with a hue that no other brand has managed to match. And this year's Blue Magic doubles down on the trick — the 45mm sports chronograph is an outragesouly, awesomely bright blue. Polished blue ceramic aside, it is business as usual — the open dial, the one-click strap (blue, obvs) and the HUB1242 chronograph movement. This watch is limited to 500 pieces. It's also a watch that leaves me wondering: what ceramic wonder will Hublot do next? Hublot Big Bang Unico Blue Magic price and availability Hublot Big Bang Unico Blue Magic, limited to 500 pieces, $27,000

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Hublot's Sang Bleu II, as explained by the man who designed it

When it comes to creative collaborations, few brands have the level of panache or skill that Hublot does. They have a few on the burner at the moment: their Orlinski watches and the one we're looking at today – the Sang Bleu.  To be a little more specific, we're looking at the Hublot Sang Bleu II in titanium. Now, you might be wondering who (or what) a Sang Bleu is — if your French is good, you'll have worked out that it means blue blood, which gives you a bit of a hint. Sang Bleu is a tattoo studio, with notable clients including Kanye West and FKA Twigs. But it's 2019, so tattoo studio doesn't quite cover all of what Sang Bleu is or does — it's also a fully fledged design agency, magazine and media platform. Sang Bleu has worked with heavy-hitters like Balenciaga and Rick Owens.  The man who drives much of this, and who's behind the Hublot collaboration, is Maxime Büchi. I sat down with him at Baselworld earlier this year and had a very enjoyable, to-the-point interview. Unlike many interviews that take place under the rubric of the Swiss watch industry, this one was refreshingly free of… Read More

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IN-DEPTH: The Hublot Classic Fusion Ferrari GT races ahead

The story in a second: One of the best, most interesting watches of 2019. The case Wow. What a difference a case makes. Hublot, along with their friends at Ferrari's Centro Stile, has taken the traditional Hublot design codes, deconstructed them, put them through the ringer a few times, and re-assembled them into something that's very Hublot, but also completely fresh. The lines are dramatically softened, and the overall look is reminiscent of that bubbly, biomorphic school of watch design that had an extended moment in the '90s. Having said that, it's clearly a Hublot — the bezel, complete with exposed screws, the big 45mm case, that oversized machine-like crown. All present and correct. But there's a lack of blockiness that is so refreshing, and entirely well suited to the Classic Fusion family. The soft, satiny finish of this titanium version is also super compelling and (it must be said) supremely photogenic. This watch rates in Jason — our main photo man's — top watches of 2019. And I agree.  The dial  Again, all the Hublot goodness is there, but in a reframed way. It's an open-worked chronograph (obvs), with radial Arabic numerals alternating with baton markers. The numerals liven… Read More

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Why Hublot's pitch at cricket is a smart play

The watch industry is nothing if not traditional — and this habitualness extends into the realm of brand partnerships. Formula 1, tennis, car brands, yachting, the Olympics and other top-tier aspirational sporting and cultural events. These are the happy hunting grounds for Swiss marketing executives hoping to leverage a new audience for their finely wrought, ticking products.  Cricket, though. That's not an avenue traditionally known for its high-profile timekeeping tie-ins. Which is why Hublot, who have been official partners of the ICC Cricket World Cup since 2015, might, just quietly, have a hit on its hands. And the reason is simple. For all that large parts of the world might view cricket as something of a niche colonial sport, its appeal is far from narrow – it's the second most popular sport in the world, pipped at the post only by football (or soccer, depending on where you are). One-and-a-half billion people are reported to have tuned into the 2015 Cricket World Cup, compared to, say, 98 million for the last Super Bowl. The fact that it's a less competitive endorsement environment must certainly have its appeal.  Hublot's cricket pitch has certainly seen significant traction in Australia — which makes… Read More

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Hublot's latest cricket collab – the Aerofusion Chronograph Cricket World Cup 2019 edition hits it for six

The 2019 Cricket World Cup is underway in the UK, and official timekeepers Hublot are there, busily timing every single match. The brand has been busy in other ways, too – coming up with a tremendously on point limited edition to celebrate. It's their second World Cup watch (you might remember the first from 2015), and we've got to say they really nailed it with the Aerofusion Chronograph Cricket World Cup 2019.  This watch strikes just the right level of balance for a sporting tie-in piece. There's lots of cricket details at play, but you're never beaten over the head with them. Plus, the colour scheme is just plain hot.  Perhaps the most obvious nod to the game is the strap: rubber-backed grey calf with a distinctive six rows of bright red stitching that will feel instantly familiar to anyone who's bowled a ball down a pitch. In some ways, this strap is more of an attention-seeker than the 45mm watch itself. The open dial picks up the red highlights, in the dial text, chronograph registers and the minute track. There's a couple of nice nods to cricket here, too — notably the three batons at 12 that bear more than a… Read More

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6 milestones / gifting occasions that you should buy a watch for (that also make good excuses to buy for yourself)

Longines Heritage Military

Personally, I don't need an excuse to buy a watch for myself. But I have, many times, used certain milestones as justification for a purchase whenever they have come under scrutiny. So whether or not you genuinely want to buy a timepiece to commemorate a special time in your life, or whether you just want a decent excuse to present to your family/partner/colleagues when you admit that the huge withdrawal from your savings account wasn't fraud, read on.  Graduation/Coming of age Stepping out into adulthood and graduating from high school and college are conveniently linked by the ages of 18 and 21. Both significant ages that occur at particularly tumultuous and stressful times in our lives — you could do with a treat to make it all worthwhile. Perhaps using a child's first luxury watch as the carrot might be an effective route for parents to take if they are trying to encourage their progeny to study. I'm not sure bribing a child to work is an ideal way to encourage responsibility in later life, but at least it follows the notion that if you work hard you get rewarded. And given the pomp and rigamarole that can attend the purchase of a… Read More

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