THE HOME OF WATCH CULTURE
Unsurprisingly, a large and important part of the business of selling luxury watches is marketing. Watch brand marketing comes in many guises. Some brands beat…
Sliding the Swatch Sistem51 out of its box and strapping the black and blue watch onto my wrist was a pretty intensely nostalgic experience for…
Not content with kicking the year off with SIHH the Richemont group have added the all singing all dancing Hong Kong based Watches & Wonders…
You could be forgiven for thinking the natural habitat of the Blancpain Fifty Fathoms is the French Riviera or the casinos of Monaco – but…
Name: David Watch: Rolex Explorer II What’s the story behind your Rolex? I’ve always had my eye on this unobtrusive Rolex as it has a…
Thin is in. In fact we’ll go so far as to say that thin is the big new watch trend, especially in the gospel according…
If you live in Australia and got your first ‘good’ watch in the late ‘80s or ‘90s – there’s a fairly decent chance that watch…
Breguet holds a special place in the world of fine watchmaking. Founded in 1775. Breguet takes it name from Abraham-Louis Breguet, an Eighteenth century watchmaker…
If you’re lucky enough to own a Panerai, or have more than a passing knowledge of what the brand is about, you’ll understand that watch…
Last night, Melbourne played host to the first official Tudor event in Australia, the launch of the Tudor Heritage Ranger. The venue (La Chinesca) was…
One of the most elegant and understated watches we saw at this years Baselworld fair was the Blancpain Villeret Grand Feu, the latest from the…
Omega is a giant in the watch industry and the jewel in the Swatch Group’s crown. The luxury brand is the complete package: with a…
Recently we asked you, team Time+Tide, where you would take the brand new Tudor Heritage Ranger, if you had a chance. Now, we weren’t asking out…
The dust has barely settled on the World Cup’s vuvuzelas and caxirolas, and already Brazil is gearing up for the their next big sporting commitment:…
Ralph Lauren is one of the stalwarts of American Menswear – his singular vision has created one of the most enduring, and (appropriately for our…
FROM RUMOUR TO REALITY…. Well, the wait is over. This morning (Australian time), Rolex announced a brand new Deepsea Sea-Dweller, breaking their regular release schedule…
Last week, Time+Tide had the opportunity to check out, for the first time on Australian soil, Jaeger-LeCoultre’s latest batch of brand new watches – fresh…
Name: SeverinoWatch: Glycine Airman 2000 What’s the story behind your Glycine Airman? My eye was drawn to Glycine when I was travelling in Australia and…
UPDATE: To see all the details of the new Rolex Deepsea D Blue, click here. Now, usually a website update – and a three word…
The world of luxury watch parent companies can, we admit, be a bit of a snoozefest – we all care more about balance wheels than…
Last year the watch industry raised its collective eyebrow when once-was-wunderkind CEO Jerome Lambert moved from Jaeger-LeCoultre to Richemont stablemate Montblanc. Montblanc is a brand…
When IWC released their Big Pilot (reference 5002, now updated to reference 5009) in 2002 they were pioneers in the big watch game and they…
It’s a sartorially treacherous world out there – full of fads, faux pas and fools. Watches are no different; there are unwritten rules about…
Brazil 2014 has been a World Cup full of heroism, epic Australian goals (Cahill forever), dodgy dives and national identity played out on a global…
Name: Tom Watch: Omega Speedmaster Automatic What’s the story behind your Omega Speedmaster? Growing up in Poland behind the iron curtain I was very aware…
Name: Rick Watch: Vintage Baume & Mercier chronograph What’s the story behind your Baume & Mercier Chronograph? Since I was about 18 I have always…
Girard Perregaux is one of the grand old dames of La-Chaux-de-Fonds, tracing its beginnings back to the heady, revolutionary days of 1791. But let’s…
For Rolex, product development is an incremental game. One year Rolex will release a new model, say in white gold, the next year they might…
Editor’s Note: Follower Reviews are amongst our favourite types of posts. It’s where Time+Tide takes a back seat and lets our readers tell actual…
WHAT SORT OF JET FIGHTER PILOT WILL YOU BE? “Maverick, you just did an incredibly brave thing. What you should have done was land your…
The men’s style scene has for the last few years been swept by a giant wave of nostalgia for everything heritage and vintage. In this…
Continuing with the runaway success that was the pared back Reverso Tribute to 1931 Jaeger-LeCoultre have just announced the next generation of their heritage inspired…
As a brand Longines is a bit of an odd bird. In Australia at least they’re mostly known by their crowd pleasing collections, such as…
The relationship between speed and timekeeping accuracy is a symbiotic one; the one pushing the other to even greater lengths. For Rolex it is a…
Name: Matt Watch: Bremont ALT1-WT What – is the story behind your Bremont ALT1? I’ve long been a fan of Pilot’s watches, beginning with my…
This year marks the 30th birthday of a staple in Breitling’s stable, the Chronomat. This version of the Breitling Chronomat started life in 1983 and…