Everything you need to know about Watches and Wonders 2025

Russell Sheldrake

It may feel far away still, but plans for Watches and Wonders 2025 are ramping up. For those who might not know, Watches and Wonders is the main trade show of the watch world that takes place each year in the capital of watchland, Geneva. Last year’s edition saw 54 brands fill the Palexpo exhibition centre with larger-than-life booths individually designed and decorated to reflect that brand’s main focus of the year. We are expecting much of the same for Watches and Wonders 2025, especially after seeing all the amazing releases of the 2024 fair.

When is Watches and Wonders 2025?

Recently announced, Watches and Wonders 2025 will be taking place from 1 to 7 April, 2025. While we await the announcement of which of these days will be open to the public, it is safe to assume that it will likely be the last couple of days in that seven day stretch. Similar to what we saw this year.

What’s new for the 2025 fair?

At the moment, very little has been announced regarding what and who we can expect to see during the fair, but a big announcement has been made in regards to the running and organising of it. Chanel, Hermès, and the LVMH group have joined the Watches and Wonders Geneva Foundation Board, the organising body behind the fair. We have also come to the end of Chairman, Jean-Frédéric Dufour’s two year term. The Rolex CEO passes the role on to his successor Cyrille Vigneron, President and CEO of Cartier.

These changes show how the fair is beginning to open up from its Richemont-only origins, when it was born out of SIHH. Now very much the combination of the old SIHH and Baselworld, it’s good to see more brands being represented on the organising board. Will this mean we see a change in the layout or structure of the fair? We’re not sure, but it’s a good sign nonetheless.

Which brands will be at Watches and Wonders 2025?

So far, the official list has not been released, but to give you an idea of who could be there, the list we had from last year was as follows. A. Lange & Söhne, Alpina, Angelus, Arnold & Son, Artya, Baume & Mercier, Beauregard, Bell & Ross, Bremont, Cartier, Chanel, Charriol, Chopard, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co, Ferdinand Berthoud, Frederique Constant, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie, Hautlence, Hermès, Hublot, Hysek, IWC, Jaeger-LeCoultre, Laurent Ferrier, Louis Moinet, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Zenith.

And as always, we didn’t hesitate letting you know what we loved, and what we hated.

Where is Watches and Wonders 2025?

As always, Watches and Wonders 2025 will be taking place in Geneva, Switzerland. There is another fair which takes place in Shanghai later this August, but the main show happens every year at the Palexpo exhibition centre, located next to Geneva Airport. Those who follow the car world will know Palexpo as the home of the Geneva International Motor Show, although after coming back from its COVID hiatus in 2024, that show has now been cancelled – a major blow to the city and its motoring enthusiast. Alongside the main exhibition that will take place in Palexpo, we will likely see a lot of other brands host press, members of the industry, and clients down in the city of Geneva, whether in the Beau Rivage and President Wilson hotels, or smaller exhibition spaces found in the old town.