Andrew explains how each of our three T+T10 boutique edition watches help sum up Time+TideJamie Weiss
Last week was definitely one for the memory books. Not only did we celebrate the 10th anniversary of Time+Tide with five big events back-to-back in our Melbourne Discovery Studio, but we released a trio of boutique edition watches from the three biggest microbrands in the world: the Baltic x Time+Tide Hermétique Night Mode, the Furlan Marri x Time+Tide Outback Elegy and the Studio Underd0g x Time+Tide Hand Delivered.
They’re three very different watches, and they each epitomise a different aspect of what makes Time+Tide the beast that it is, according to our fierce founder Andrew McUtchen.
First of all, it’s also worth pointing out that they each have a somewhat unconventional way of being acquired. The Furlan Marri and the Baltic will only be available during two one-off 24-hour global online sales windows, with the Furlan Marri going on sale tomorrow (25th Jan) and the Baltic the day after (26th Jan) – otherwise, the only way to get one is in-person at the Time+Tide Discovery Studio in Melbourne.
The pair of Studio Underd0g “pizza watches” are even harder to get: either you come to the Discovery Studio, or you have to physically meet either Andrew or Richard Benc from Studio Underd0g, who will hand deliver you an exclusive QR code to purchase your watch with. More importantly, however, each of the three represents a pillar of the Time+Tide brand.
The Baltic x Time+Tide Hermétique Night Mode represents culture. It’s a field watch that challenges the very concept of field watches, pivoting away from a military association to something a bit broader and a bit more ephemeral: your field of dreams. It also demonstrates our connection with watch culture and its drivers (literally), having been inspired by Baltic co-founder Etienne Malec’s love of night drives in his Porsche.
The Furlan Marri x Time+Tide Outback Elegy represents classicism. We might be a bunch of upstart Aussies but we have a passion for traditional watchmaking – as well as the artisans who make it their life’s work, like Andrea Furlan. This stylish 40s-inspired piece combines time-honoured Swiss horological design codes with a quintessentially Australian motif: the dark red sands of the Outback.
The Studio Underd0g x Time+Tide Hand Delivered represents community. We’re not sure yet if Richard and Andrew’s idea to hand-deliver pizza watches is brilliant or bonkers, but it’s clear that we’re trying something new and fun because we care about the fun side of watches and giving back to the awesome watch community we’ve grown alongside over a decade.
Andrew also dropped a bit of a bombshell at the end of the video: that we’re planning to open another Discovery Studio in London. We won’t say any more on that front – just stay tuned…