Australian Watch Authority
What Sealed The Deal – Jeremy's Maurice Lacroix Pontos Chronographe
A chronograph is an important part of any watch collection, but the decision regarding which brand or model to buy can be a tough one. Time+Tide reader Jeremy talks us through the decision to pull the trigger on what was not only his first chronograph, but his first-ever Swiss watch, a silver dial example of the Maurice Lacroix Pontos Chronographe. When did you first see/hear about it? I first heard about Maurice Lacroix when quality and advertising was ramped up…
NEWS: Maurice Lacroix to be sold by DKSH
Maurice Lacroix is the first casualty of the slowing luxury watch market, with parent company DKSH announcing that the 40-year-old brand is up for sale. DKSH cite the surging value of the Swiss franc, as well as slowing demand in Asia as key reasons for the decision. While it has never been an industry powerhouse, Maurice Lacroix is far from a small company, with an annual production of around 90,000 watches. Most of them are aimed at entry-level, 'accessible' luxury…
HANDS-ON: The Maurice Lacroix Masterpiece Gravity 2015 collection
The story in a second: The Gravity was a breakthrough hit for Maurice Lacroix last year. This year they've tweaked the design and made it even better. The Maurice Lacroix Masterpiece Gravity was a surprise hit in 2014. It presented a new look for the brand that managed to infuse an open dial style taken from classic pocket watches, with a contemporary haute horology edge. Maurice Lacroix has upped their game with the second generation of the Gravity, offering four models in…
HANDS-ON: The Maurice Lacroix Gravity
One of the watches that most impressed the entire Time+Tide team when we saw it at Baselworld was the Maurice Lacroix Gravity (it's only just starting to his the shops). It's an impressive watch because it's so surprising. To be blunt this is not the sort of watch that Maurice Lacroix make – they make crowd pleasing, everyday pieces like the rugged and accessible Pontos – quality stuff to be sure, but not in the realm of the Gravity. To…
BREAKING NEWS: Time+Tide join James Magnussen's Movember Team
Time+Tide's digital producer, Hamish, has joined the current 100m freestyle world champion James Magnussen in Maurice, or rather 'Mo'rice' Lacroix's Movember team, which you can contribute to here. Round of applause, please. This was against the wishes of Hamish's wife so it's a genuine commitment and there are genuine (doghouse) consequences. In a brave post today on the official Movember team page, Hamish bid adieu to his "sweet majestic beard" soon(ish) to be replaced by some kind of moustache. Australian Time+Tide…