Since their founding in 1975 Maurice Lacroix has built a strong collection of timepieces, with a strong focus on chronographs and retrograde displays.

NEWS: Maurice Lacroix to be sold by DKSH

Maurice Lacroix is the first casualty of the slowing luxury watch market, with parent company DKSH announcing that the 40-year-old brand is up for sale. DKSH cite the surging value of the Swiss franc, as well as slowing demand in Asia as key reasons for the decision. While it has never been an industry powerhouse, Maurice Lacroix is far from a small company, with an annual production of around 90,000 watches. Most of them are aimed at entry-level, 'accessible' luxury…

HANDS-ON: The
 Maurice Lacroix Masterpiece Gravity 2015 collection

The story in a
 second: The Gravity was 
a breakthrough hit for Maurice Lacroix last year. This year they've tweaked the design and made it
even better. The Maurice 
Lacroix Masterpiece Gravity was a surprise hit in 2014. It presented a new look for the brand that managed 
to infuse an open dial style taken from classic pocket watches, with a contemporary haute horology edge. Maurice Lacroix
 has upped their game with the second generation of the Gravity, offering four models in…

HANDS-ON: The Maurice Lacroix Gravity

One of the watches that most impressed the entire Time+Tide team when we saw it at Baselworld was the Maurice Lacroix Gravity (it's only just starting to his the shops). It's an impressive watch because it's so surprising. To be blunt this is not the sort of watch that Maurice Lacroix make – they make crowd pleasing, everyday pieces like the rugged and accessible Pontos – quality stuff to be sure, but not in the realm of the Gravity. To…

BREAKING NEWS: Time+Tide join James Magnussen's Movember Team

Time+Tide's digital producer, Hamish, has joined the current 100m freestyle world champion James Magnussen in Maurice, or rather 'Mo'rice' Lacroix's Movember team, which you can contribute to here. Round of applause, please. This was against the wishes of Hamish's wife so it's a genuine commitment and there are genuine (doghouse) consequences. In a brave post today on the official Movember team page, Hamish bid adieu to his "sweet majestic beard" soon(ish) to be replaced by some kind of moustache. Australian Time+Tide…

EVENT: James Magnussen wants YOU on his Mo'rice Lacroix Movember Team

THE CALL TO ACTION For the second year running, Maurice Lacroix is mobilising men (and women – or 'Mo Sistas' for short) all over the world to join one of their 14 Movember teams, each captained by a local ambassador. ML is the proud timekeeper of the global fundraising event. Australia's crew will be headed up by serious unit James Magnussen. Time+Tide followers have been personally invited by Magnussen to join the cause. He says: "I am proud to partner with Movember…

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