
The Modifier’s Series: MAD Paris are radical, edgy and utterly subversive
Let’s all just close our eyes for a moment and imagine the perfect watch. It would surely need to be something versatile, simple, but with plenty of well-finished details that will brighten your mood with every glance at the dial. A bit of history wouldn’t go astray either, knowing that, while trends may come and go, your watch will remain a timeless classic. That’s what an old-fashioned horology nut would say anyway. Whereas MAD Paris know that the true perfect watch is whatever the client thinks looks cool. Halving water resistance, destroying the original warranty … there is no cost…