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The future of luxury watch marketing is 3D
Opinion
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The future of luxury watch marketing is 3D

Watches are big business, and despite periodic highs and lows, the industry is estimated to wind up 2023 at nearly US$100 billion. Naturally, competition is…
When are we going to accept that fashion brands can make legit timepieces? 6 amazing references from rulers of the runway
Lists
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When are we going to accept that fashion brands can make legit timepieces? 6 amazing references from rulers of the runway

If a luxury brand is synonymous with handbags or jewellery, most watch collectors won’t usually give them the time of day, as we tend to…
EDITOR’S PICK: 7 of the best digital watches from A. Lange & Sohne to Gucci
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EDITOR’S PICK: 7 of the best digital watches from A. Lange & Sohne to Gucci

Digital watches are generally overlooked by the tastemakers of the horological elite, but we don’t think that’s really fair. Not only do they provide an…
Hiding in plain sight – 6 sleeper hit watches you might have missed
Lists
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Hiding in plain sight – 6 sleeper hit watches you might have missed

You don’t always have to look to the usual suspects or pay a hefty price to get a quality watch. There is a wide spectrum…
7 of the best digital watches of 2020, including A.Lange & Söhne, Gucci and Casio
Lists
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7 of the best digital watches of 2020, including A.Lange & Söhne, Gucci and Casio

Digital watches are generally overlooked by the tastemakers of the horological elite, but we don’t think that’s really fair. Not only do they provide an…
RECOMMENDED READING: Why a Vogue journalist is buying her first watch
Pop Culture
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RECOMMENDED READING: Why a Vogue journalist is buying her first watch

When you’re a hardcore enthusiast it’s easy to get stuck in the #watchfam echo chamber, so it’s always nice to get some outside perspective from…
GAME ON: Gucci and Fnatic have bridged two worlds with their new collaborative dive watch
News
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GAME ON: Gucci and Fnatic have bridged two worlds with their new collaborative dive watch

In the timeless words of Lil Pump, “Gucci gang, Gucci gang, Gucci gang, Gucci gang, Gucci gang, Gucci gang, Gucci gang (Gucci gang!)”. Evidently, Italian…
Oddballs: 5 of the quirkiest watches released in 2019
Lists
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Oddballs: 5 of the quirkiest watches released in 2019

While a great many of the best watches unveiled in 2019 were vintage-inspired homages, there were also plenty of timepieces released that were resolutely modern…
Nick’s 5 favourite watches of 2019
Pop Culture
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Nick’s 5 favourite watches of 2019

The more you look at different watches, the more critical you become, as you better understand what the watchmaker and designer were trying to achieve,…