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Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

VIDEO: “TAG Heuer is #1 in confusion.” Explosive comments and a personal apology from Jean-Claude Biver

Open forum: Mega Sporting Events - In Whose Interest?: Jean-Claude Biver

Watch industry Presidents and CEOs are often conservative to the point of invisibility. The adage that seems to be uniformly and universally extolled is a variation on the idea that it’s “Better to remain silent and be thought a fool than to speak and to remove all doubt.” Then, at the other end of the scale there is Jean-Claude Biver, CEO of TAG Heuer, Chairman of Hublot and Interim CEO of Zenith. In March 2016, one of the world’s top TAG Heuer experts, David Chalmers (who is founder of Calibre 11 and one of the two guys I started Time+Tide with three years ago), asked him about Heuer branded watches and whether they were helping or hindering TAG Heuer’s brand in the market. His response was scathing: “Very few brands have brought so much confusion than TAG Heuer. TAG Heuer is number one in the confusion. That’s where they were the best at. Create confusion. No consistency, no coherence, just confusion. No professionalism, no respect of yesterday. What TAG Heuer has done in the recent past is an example for any business school of what one should never do. At least now we know what not to do. That is what we’ve inherited from the past… I’m… Read More

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HANDS-ON: Summer stunner – the TAG Heuer Aquaracer 300m Calibre 5 Titanium

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It might be stating the obvious, but this Aquaracer doesn’t have a tourbillon or a modular case construction. Nor is it a smart watch, or a reissue of a ’70s watchmaking icon. This is a plain old ‘new watch’ from a well known family. No bells, no whistles, just an absolute winner of a watch. On paper it’s a 43mm titanium-cased diver with a matt black finish thanks to the titanium carbide treatment and a matching black ceramic bezel, powered by a Sellita movement, and rated to 300m. The dial has distinctive horizontal stripes, reminiscent of the ‘garage door’ look popularised by Patek’s Nautilus. All the highlights, from applied numerals and hands to chunky nylon strap are ‘sand’ in colour, and the luminous material is generous. The bright orange second hand and triangle on the bezel are the only breaks from this utilitarian colour scheme. So that’s the by-the-numbers rundown. What this fails to capture is just how awesome this watch is on the wrist. It’s a well-designed, purposeful piece that looks killer. The black and tan colour scheme gives the Aquaracer a military vibe, but without the sense of earnestness you’d get from a comparable watch by the likes of Sinn or Luminox. And if… Read More

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INTERVIEW: Chad and Chase McQueen on family, legacy and TAG Heuer

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A few weeks ago, on a wet and gloomy morning, I made my way to the 2016 Motorclassica, held at Melbourne’s Royal Exhibition Building – jostling through the crowds of people who were out in force despite the rain to see a superb assortment of new and vintage cars and motorcycles. They may have been excited, but I was even more on edge, because thanks to TAG Heuer I was about to meet the McQueen family – specifically the son of the late Steve McQueen, Chad McQueen, and his own son, Chase. At first, I wasn’t sure why I was nervous. Then it hit me; I was about to meet the King of Cool’s son (the Prince of Cool) who shared genetics, and therefore scientifically, his ultra-coolness too. Having always appreciated Steve McQueen as an actor, anti-hero and style god – it was about to get very real. As Chad approached with his entourage, he lit up the room, metaphorically as well as literally thanks to his bright Porsche racing jacket. His son, Chase, gave off more of an inconspicuous vibe – blending in with the rest of us as he sat with watchmaker Shalen Gokoolparsadh, inspecting the inner workings of… Read More

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VIDEO: “TAG Heuer is #1 in confusion.” Explosive comments and a personal apology from Jean-Claude Biver

Open forum: Mega Sporting Events - In Whose Interest?: Jean-Claude Biver

Watch industry Presidents and CEOs are often conservative to the point of invisibility. The adage that seems to be uniformly and universally extolled is a variation on the idea that it’s “Better to remain silent and be thought a fool than to speak and to remove all doubt.” Then, at the other end of the scale there is Jean-Claude Biver, CEO of TAG Heuer, Chairman of Hublot and Interim CEO of Zenith. In March 2016, one of the world’s top TAG Heuer experts, David Chalmers (who is founder of Calibre 11 and one of the two guys I started Time+Tide with three years ago), asked him about Heuer branded watches and whether they were helping or hindering TAG Heuer’s brand in the market. His response was scathing: “Very few brands have brought so much confusion than TAG Heuer. TAG Heuer is number one in the confusion. That’s where they were the best at. Create confusion. No consistency, no coherence, just confusion. No professionalism, no respect of yesterday. What TAG Heuer has done in the recent past is an example for any business school of what one should never do. At least now we know what not to do. That is what we’ve inherited from the past… I’m… Read More

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EDITOR’S PICK: Dark visions – the TAG Heuer Carrera Heuer-01 Black Ceramic

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Editor’s Note: Last time we looked at the midnight visage of the all-black Heuer-01 it was in the bustle and busyness of Baselworld. Eight months later and the watch is now starting to be seen on Australian wrists. Building off the modular platform of 2015’s bold new Carrera, this model is far more sexy than stealthy. But as David Chalmers explains, the black ceramic case makes the watch even tougher. The TAG Heuer Carrera Heuer-01 Black Ceramic is the first time ever that TAG Heuer has released a fully ceramic case for a watch in their men’s range (they’ve offered a women’s Formula 1 model in ceramic for the last few years), and, to get down to business right away, this new, blacked-out, phantom Carrera looks awesomely mean. And, not only does the glossy black case look great, it also offers real advantages over the more traditional steel or titanium. It is lighter than both, yet also harder. And this hardness has real world advantages, because it makes the case far more scratch resistant. The downside of ceramics? Well, they can shatter, or crack if dropped from a height or if the case is hit very hard, but this would require a significant amount of force. We’ll assume you… Read More

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BREAKING: TAG Heuer release a tribute to Muhammad Ali – the Carrera Calibre 5 ‘Ring Master’

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On the third of June this year, one of the greatest sportsmen of our times passed away at the age of 74. And though Muhammad Ali’s legacy encompassed more than boxing – his civil rights activism is particularly noteworthy – it’s his style, his personal swagger and success in the ring that will remain his greatest legacy. It’s a legacy that TAG Heuer, along with the Muhammad Ali Centre is celebrating in Gleason’s Gym, Brooklyn, where Ali trained. In tribute to the great man, TAG Heuer has created two versions of the Carrera Calibre 5 ‘Ring Master’ a regular steel version and a one-of-a-kind gold model that will be auctioned off, raising funds for the Muhammad Ali Centre. But what, you might be asking, exactly is a ‘Ring Master’, and how does it relate to boxing? Well, as you may know, Heuer has a long and distinguished history of specialised sports timing, including some specialised instruments made to time boxing matches. In particular, the timing scale on the 1957 stopwatch called, you guessed it, the ‘Ring Master’ directly inspires the distinctive ‘roulette’ style internal bezel on the Calibre 5 Ring Master model. This bezel indicates 15 three-minute intervals, each separated… Read More

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IN-DEPTH: Speedy, stealthy, sexy…the TAG Heuer Monza CR2080

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The story in a second TAG Heuer has once again dipped into their enviable back catalogue, and come up with one of their best reissues in years – the Monza CR2080. In 1975, a legend was born. Niki Lauda won his first Formula One driving title. This marked the coming together of three greats – Lauda’s skill, Ferrari’s cars and Heuer’s timekeeping. The track where it all went down? The Autodromo Nazionale in Monza, home of the Italian Grand Prix. In 1976, Heuer celebrated this milestone with the release of the original Monza, taking the Carrera case but giving it a mean black and red makeover. Then, 20-odd years later, TAG Heuer reintroduced the Monza into the line-up, this time in a distinctive, cushion-shaped case, inspired by a chronograph from the ‘30s (discover more of the Monza’s history here). This year sees these two distinct designs come together in the limited edition 40th anniversary Monza. Let’s just say it’s a winning combo. The case Key to the Monza’s instantly recognisable, cult status is the case. First of all – the shape. The Monza has a blocky, almost squared off tonneau shape. Already this uncommon case shape helps the Monza stand… Read More

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