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Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

VIDEO: The dressy new face of the TAG Heuer Link 

TAG Heuer has pulled off a minor miracle with the Link. They’ve taken one of their most recognisable designs, one synonymous with the ‘90s, and made it relevant in 2017.  They’ve achieved this by focusing on the most important part of the watch – the bracelet. Link actually began life as a bracelet back in 1987, and the intertwining ’s’ shape links are instantly recognisable. TAG Heuer has made the smart move of toning down the sportiness. This Link is dressy, with a well-sized 41mm cushion-shaped case, and brings the model firmly into the realm of dressy sports. It’s a wonderful watch on the wrist, a playful combination of light and shadow that’s beguiling. And while it’s likely that we’ll start seeing complications of the Link down the track, for now it’s only available as a simple three-handed piece. This version is priced at $3700.  

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VIDEO: Is there a risk the TAG Heuer Carrera takes over the collection and becomes less special? Biver fires up, again

Not so long ago, the TAG Heuer Carrera was one of the watch world’s most easily recognised chronographs. Now, it’s every kind of watch imaginable. It’s time-only, it’s a Connected watch, it’s a tourbillon; you name it, there’s a Carrera variant. Hell, I’m wearing a Carrera today and it’s a removable time-only module that I’ve fitted onto a pair of – themselves interchangeable – titanium lugs and a leather bracelet that more often carries the Connected Modular 45 around. No matter where you stand on the rapid recent evolution, the name does not mean what it used to. And the modern Carrera vehicle, if you will, is one made for thoroughly modern times. But is there a risk in overloading the name and making it less special? Just over a year ago David Chalmers asked TAG Heuer CEO, Jean-Claude Biver, just that. For more of Jean-Claude Biver in action, watch this and this. 

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VIDEO: The heavy metal hardware that is the brand new TAG Heuer Senna Heuer 01 with Link bracelet

TAG Heuer is not a brand to waste an occasion, and with Chris Hemsworth, his mate Matt Damon and a cast of VIPs all staying in a super-yacht in Port Hercules on the eve of the 2017 Monaco Grand Prix, there was always going to be a watch announcement. But this one was particularly poignant. It was, in fact, 30 years ago that Ayrton Senna won his first Monaco Grand Prix. The three new Senna commemorative watches – two Formula 1 models, one time-only, one a chronograph as well as a Carrera Heuer 01 – are bold and sporty with high-contrast red, black and white colour schemes. The hulking Heuer 01 with the Link style bracelet is the real standout, it combines design codes from two recognisable TAG Heuer collections, resulting in a brutal Doctor Moreau like hybrid. And when we say it’s heavy, you’d better believe it. The links are solid. This watch weighs a ton. TAG Heuer Senna 2017 Special Editions Australian pricing Carrera Heuer 01 Senna Edition $7950, Formula 1 Chronograph Senna Edition $2100, Formula 1 Senna Edition $1850

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VIDEO: The dressy new face of the TAG Heuer Link 

TAG Heuer has pulled off a minor miracle with the Link. They’ve taken one of their most recognisable designs, one synonymous with the ‘90s, and made it relevant in 2017.  They’ve achieved this by focusing on the most important part of the watch – the bracelet. Link actually began life as a bracelet back in 1987, and the intertwining ’s’ shape links are instantly recognisable. TAG Heuer has made the smart move of toning down the sportiness. This Link is dressy, with a well-sized 41mm cushion-shaped case, and brings the model firmly into the realm of dressy sports. It’s a wonderful watch on the wrist, a playful combination of light and shadow that’s beguiling. And while it’s likely that we’ll start seeing complications of the Link down the track, for now it’s only available as a simple three-handed piece. This version is priced at $3700.  

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EXCLUSIVE: First live pics of new limited edition Senna watches including the Heuer 01 Senna

To celebrate the 30th anniversary of Ayrton Senna’s first Monaco Grand Prix victory in 1987, TAG Heuer is releasing three new limited edition watches in tribute to the driver. We all want a good nickname, and “Magic Senna” certainly had one. He is considered by his peers to be one of the greatest drivers of all time: three world championship titles (1988, 1990 and 1991), 65 pole positions, and 41 Grand Prix victories. Like TAG Heuer’s brand ambassador Chris Hemsworth, the Heuer-01 is a movement that is most impressive with minimal clothing. Most notably, this is the first time TAG Heuer’s new mainstay Heuer-01 movement is paired with the Senna design codes, including the highly recognisable Senna bracelet with S-shaped links, as worn by Senna himself. On the Carrera Heuer-01 model, each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist. The links are also solid, which means this watch is heavy with a capital H. You really have to ask yourself, are you ready for beastmode? The 45mm Carrera Heuer-01 chronograph in black brushed steel with red accents continues the Heuer-01’s naked tradition, with a skeletonised movement and sapphire caseback. This… Read More

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HANDS-ON: The TAG Heuer Carrera Heuer 01, now in a wrist-friendly 43mm

One of the watches I was most looking forward to seeing in the metal at Baselworld was the 43mm version of the distinctive Heuer 01. Now, I’m quite the fan of TAG Heuer’s skeletonised and modular take on their classic Carrera, but there’s no denying that at 45mm across, it takes certain amount of wrist or confidence to pull it off. That the 43mm version will suit more wrists is good news, the fact that there were new colours in the offing only sealed the deal. There are quite a few new Heuer 01 43mm models, including versions with solid dials, and the very cool black ceramic model. But I was most drawn the titanium models with skeletonised dials, offered in three colourways: black, blue and a particularly delicious brown. All three colours are offered on a titanium bracelet, alligator strap or rubber. Size and colour notwithstanding, these new Carrera Heuer 01s are virtually the same as previous versions – Heuer 01 movement, 12-part modular case and that richly skeletonised dial. Having said that, the changes in size and colour make a huge difference. First of all size. The original version clocks in at 45mm across, and wears high. Sure, the… Read More

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VIDEO: Fantastic 4 – the best TAG Heuer watches from Baselworld 2017

TAG Heuer is a brand with the pedal to the metal – which is appropriate given their motorsports heritage. Having said that, TAG Heuer’s Baselworld 2017 releases have been both diverse and prolific. There’s the heritage hotness of the Autavia, but there’s also the slimmed down and blinged up versions of the aggressively modern and technical modular Carrera. But the real surprise is a completely revamped and reimagined Link – what was once bold and chunky is now sleek and dressy…

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