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Few watches resonate with Australians quite as much as those made by TAG Heuer. Why? Perhaps it’s their rich automotive heritage, the legendary Calibre 11 chronograph or maybe just the masculine good looks of the watches. Regardless of the reason, Time+Tide is proud to be the Australian home of TAG Heuer online.

HANDS-ON: Return of an icon – the TAG Heuer Autavia

The new Autavia is finally here. Twelve months after TAG Heuer announced the Autavia Cup, an innovative, open design process that allowed fans to have their say on the look of the final product is here, and it’s quite the looker. The Autavia, a portmanteau combination of automobile and aviation, was first released by Jack Heuer in 1962 and was the first chronograph wristwatch with a rotating bezel, a feature that added even more functionality to the already utilitarian watch. And, as is the case with all of Heuer’s chronographs, the identity of the Autavia is inseparable from the world of racing – it was a model worn by legendary racers such as Jo Siffert, Mario Andretti and Jochen Rindt. The combination of classic chiselled-jaw manliness and heady nostalgia for the golden age of racing means that the popularity (and value) of vintage Autavia’s has been skyrocketing in recent years. Which brings us to the 2017 reissues. Based on the 1966 ‘Rindt’ model (reference 2446, mark 3), the latest Autavia is a smart blend of vintage style and modern sensibility. Visually the watch is a very close fit to the original, with the most noticeable change being (predictably enough) the dimensions…. Read More

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HANDS-ON: The TAG Heuer Connected Modular 45

If you’ve ever looked down at your smart watch and thought, ‘If only I could change that case out for a real mechanical watch by a recognisable Swiss luxury watch brand,’ boy are you in luck because that’s exactly what TAG Heuer’s new Connected Modular 45 allows you to do. Going one step further than just a strap hack, the watch also has a tiny masterstroke in that you can change the lugs too, which can have the effect of changing the whole appearance of the watch. All in all, it does the equivalent of unleashing the Swiss hounds on Silicon Valley, by introducing something new to the smart watch suite that the tech community will never be able to. TAG Heuer’s first Connected was the luxury watch industry’s only serious foray into smart watches and the stakes were high. “This will either be my greatest success or biggest failure,” said TAG Heuer CEO Jean-Claude Biver at the time. It turned out to be neither, because while the sell-through was apparently very good (Biver would have you believe it was unprecedented and the most sold TH model since it was released), it has just been superseded with a new version that is not, unfortunately for… Read More

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BREAKING: The TAG Heuer Connected Modular 45 – a smart watch, a mechanical watch and a tourbillon, all in one

TAG Heuer has just announced the “first luxury connected watch bearing the Swiss made label” and a new concept that allows you to change the smart watch module (the whole case, in other words) for a mechanical module; either a time-only automatic Calibre 5 or a COSC-certified chronograph Tourbillon Heuer 02-T. The concept of modularity also extends to the lugs, strap and buckle, all of which can be interchanged with a simple click. Engineered in collaboration with Intel, the Connected Modular 45 is water-resistant to 50m, features GPS, an NFC sensor for payments, and a high definition AMOLED screen, as well as a wide selection of unlimited, customisable TAG Heuer dials. The components have been constructed from a range of quality materials, such as satin or polished grade 5 titanium, black ceramic and 18k rose gold. The smart watch module is powered by an Intel Atom processor Z34XX series and operates on Android Wear 2.0. It has 4GB of storage memory and a lithium battery which is good for a full day of power and is fitted with a small water-resistant microphone enabling the wearer to communicate with it using Google Assistant, as well as a sapphire crystal touchscreen, to be used alongside the command crown at 3… Read More

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HANDS-ON: Return of an icon – the TAG Heuer Autavia

The new Autavia is finally here. Twelve months after TAG Heuer announced the Autavia Cup, an innovative, open design process that allowed fans to have their say on the look of the final product is here, and it’s quite the looker. The Autavia, a portmanteau combination of automobile and aviation, was first released by Jack Heuer in 1962 and was the first chronograph wristwatch with a rotating bezel, a feature that added even more functionality to the already utilitarian watch. And, as is the case with all of Heuer’s chronographs, the identity of the Autavia is inseparable from the world of racing – it was a model worn by legendary racers such as Jo Siffert, Mario Andretti and Jochen Rindt. The combination of classic chiselled-jaw manliness and heady nostalgia for the golden age of racing means that the popularity (and value) of vintage Autavia’s has been skyrocketing in recent years. Which brings us to the 2017 reissues. Based on the 1966 ‘Rindt’ model (reference 2446, mark 3), the latest Autavia is a smart blend of vintage style and modern sensibility. Visually the watch is a very close fit to the original, with the most noticeable change being (predictably enough) the dimensions…. Read More

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VIDEO: “Why should you sell a watch for $1000 more because it’s your own movement?” Jean-Claude Biver takes aim at in-house

Last year we were privileged to get two passionate TAG Heuer experts in a room together to talk openly about some of the most controversial topics in the game today. One of those men was TAG Heuer CEO Jean-Claude Biver, and the other was founder of Calibre 11 and co-founder of Time+Tide, David Chalmers. In this video David simply asks why people should pay a premium to buy an in-house movement over a generic Swiss movement. Mr Biver does not hold back… “The Swiss have created their own problems. Why have they started to make a difference between in-house movement and not in-house movement? Twenty years ago, 30 years ago, 50 years ago no one ever asked is a watch an in-house movement or not. And 50 years ago many brands had movements coming from Lemania, or Valjoux or ETA and it was never a problem… The Rolex Daytona, first with a Valjoux, later with an El Primero. I have Patek Philippe watches that I bought for over one million and they have a Lemania movement, so is that a problem? No, that is not a problem at all! The Swiss have nevertheless created this problem by saying ‘in-house, in-house, in-house’… Sometimes the… Read More

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INTERVIEW: Cadel Evans – “I’ve really had no choice but to become a watch lover”

The 2017 Cadel Evans Great Ocean Road Race kicks off tomorrow in earnest, with men’s and women’s elite races, as well as a more laidback People’s Ride planned for the weekend, against the backdrop of some of Australia’s most stunning roads. In the lead-up to the action, we caught up with the man himself – and the only Aussie to ever win the Tour de France – Cadel Evans. Sitting down with him at TAG Heuer’s flagship boutique in Melbourne (the brand is the official timekeeping partner for the race), we chatted, naturally, about all things time-related. Time+Tide: What do you like about watches? Cadel Evans: Well, I’m always travelling, so it can be a bit hard to treat yourself at times – you can’t take a nice car or a swimming pool around the world with you. A nice watch is a different story – you strap it on and it’s always there. Plus, I’ve lived in Switzerland for the past 20 years, so I’ve really had no choice but to become a watch lover. There’s two great vintage stores near me in Lugano with some incredible pieces – I was really tempted by a German military issue Autavia the other… Read More

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VIDEO: “TAG Heuer is #1 in confusion.” Explosive comments and a personal apology from Jean-Claude Biver

Watch industry Presidents and CEOs are often conservative to the point of invisibility. The adage that seems to be uniformly and universally extolled is a variation on the idea that it’s “Better to remain silent and be thought a fool than to speak and to remove all doubt.” Then, at the other end of the scale there is Jean-Claude Biver, CEO of TAG Heuer, Chairman of Hublot and Interim CEO of Zenith. In March 2016, one of the world’s top TAG Heuer experts, David Chalmers (who is founder of Calibre 11 and one of the two guys I started Time+Tide with three years ago), asked him about Heuer branded watches and whether they were helping or hindering TAG Heuer’s brand in the market. His response was scathing: “Very few brands have brought so much confusion than TAG Heuer. TAG Heuer is number one in the confusion. That’s where they were the best at. Create confusion. No consistency, no coherence, just confusion. No professionalism, no respect of yesterday. What TAG Heuer has done in the recent past is an example for any business school of what one should never do. At least now we know what not to do. That is what we’ve inherited from the past… I’m… Read More

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