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LONGINES TRACE THEIR ORIGINS BACK TO 1832, AND THE VALUES OF TRADITION, ELEGANCE AND PERFORMANCE ARE KEY TO THE BRAND'S IDENTITY AND DESIGN. THIS YEAR, LONGINES ARE CELEBRATING THEIR 185TH ANNIVERSARY WITH THE 'ON THIS DAY' CAMPAIGN - TO FIND OUT WHAT HAPPENED TODAY IN LONGINES' HISTORY CLICK HERE. WE ARE TELLING OUR FAVOURITE LONGINES STORIES TOO, WITH THE 'LONGINES TIME MACHINE' VIDEO SERIES.

VIDEO: Behind the scenes with Longines and the owners of Winx, who just won her 17th straight race

The ‘Longines Time Machine’ is a series of videos exploring the Swiss watchmaker’s 185-year-old history. The Longines Time Machine has also proven itself to be quite erratic, because in Episode 2, we find ourselves landed in the present year; January 2017 to be exact, in London, at the World’s Best Racehorse Awards. Everybody knows that Longines and equestrian events go together like a horse and stirrups. But what we learned at Claridge’s in central London earlier this year is that the connection runs far deeper than television rights and branding. Longines are in fact key sponsors of the industry, as well as the public-facing events, and are official partner of ‘The World’s Best Racehorse Awards’, which in 2016 had Australian champion thoroughbred Winx vying for the top spot with American thoroughbred (and the leading money earner in North America of all-time) Arrogate. The timing of this video is impeccable, as Winx just won her 17th race in a row at the Longines Queen Elizabeth Stakes in Sydney, yesterday. No Doubt, Happy Clapper and The United States, the three horses I backed to place, because Winx’s odds were $1.10, went to the front early, but as she rounded the back straight, Winx found her line and she won by five… Read More

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VIDEO: The 3 Longines watches that had people talking at Baselworld 2017

It’s Longines’ 185th anniversary this year, as you might have seen so it’s no surprise that the key heritage pieces were very strong at Baselworld. As we’d hoped, the new Lindbergh Hour Angle model – which I developed strong feelings for after a visit to the Longines headquarters in Saint Imier earlier this year – did drop early, ahead of the 90th Anniversary of the pioneering aviator’s famous New York to Paris crossing. If the watch was somewhat expected, the style was not; it has has a surprisingly contemporary feel. Hello there black PVD bezel, for example. And the Longines Heritage 1945, well that gave us a serious case of de ja vu back to 2015, when the supremely talented artist Sunflowerman painted an almost identical model for the Longines Watercolour Watch Project.  The king move, though, was Longines launching their first range to be fully COSC-certified, the Record collection. It’s an extremely accessible range in terms of price that may answer prayers for those wanting a time and date chronometer without the usual cost, but it may also serve to raise questions about why rival brands charge such a premium for a certification when Longines has managed to have prices from… Read More

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HANDS-ON: The large, and very, very limited Longines Lindbergh Hour Angle Watch 90th Anniversary

This post is served with an almighty fist pump, because just like our crystal ball ‘predicted’, Longines has announced a 90th Anniversary version of the Lindbergh Hour Angle, a few months ahead of the anniversary celebration. Longines has still managed to pull out a major surprise though. The steel and titanium watch will be limited to just 90 pieces. The hour referenced in the name of the model will be about as long as it takes for the model to sell out. The original ‘hour angle’ watch was designed in a partnership between Charles Lindbergh and Longines following his 33-hour flight from Roosevelt Airport to Le Bourghet, outside Paris. The historic feat was timed by Longines, who were official timekeeper for the World Air Sports Federation. Lindbergh had some ideas about how to determine longitude during long-distance flights using a rotating bezel to allow for the correction of the equation of time and a rotating centre dial that allows for synchronization to the second. The resulting watch, which has had several reissues over the years, indicates the hour angle in degrees and in minutes of arc in addition to indicating hours, minutes and seconds. Pilots and navigators have used the hour… Read More

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VIDEO: Behind the scenes with Longines and the owners of Winx, who just won her 17th straight race

The ‘Longines Time Machine’ is a series of videos exploring the Swiss watchmaker’s 185-year-old history. The Longines Time Machine has also proven itself to be quite erratic, because in Episode 2, we find ourselves landed in the present year; January 2017 to be exact, in London, at the World’s Best Racehorse Awards. Everybody knows that Longines and equestrian events go together like a horse and stirrups. But what we learned at Claridge’s in central London earlier this year is that the connection runs far deeper than television rights and branding. Longines are in fact key sponsors of the industry, as well as the public-facing events, and are official partner of ‘The World’s Best Racehorse Awards’, which in 2016 had Australian champion thoroughbred Winx vying for the top spot with American thoroughbred (and the leading money earner in North America of all-time) Arrogate. The timing of this video is impeccable, as Winx just won her 17th race in a row at the Longines Queen Elizabeth Stakes in Sydney, yesterday. No Doubt, Happy Clapper and The United States, the three horses I backed to place, because Winx’s odds were $1.10, went to the front early, but as she rounded the back straight, Winx found her line and she won by five… Read More

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HANDS-ON: The Longines Heritage 1945

One of the highlights on our Baselworld calendar is seeing what heritage re-release Longines has cooked up, and whoo boy, have they pulled out all the stops in 2017 or what. You’re looking at the Heritage 1945, an absolutely on point interpretation of a mid-century dress watch. Based on a 1945 design called the Calatrava by collectors, this watch does everything right. Funnily enough it’s the exact watch that Sunflowerman illustrated as part of the Watercolour Watch project back in 2015. The 40mm steel case is simple, and not overly fussy, with a flat bezel just the right width and a slender-yet-functional crown. The mid-tan nubuck strap with single line of reinforcing stitching in contrasting thread walks a perfectly straight line between dress and casual. The real star is the dial. For such a minimal layout, Longines has packed it full of sexy detail. First of all there’s the vintage velvet effect of the brushed copper-tone convex dial, then there’s the alternating steel-tone applied hours markers and printed mid-century Arabic numerals, all of which contrasts with the long, elegant leaf hands in blued steel. The small seconds subdial has a concentric circular finish, just to keep things interesting. Oh, and… Read More

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INTRODUCING: The Longines Conquest VHP – very precise, very cool

We don’t talk much about quartz here at Time+Tide, and that’s usually for a good reason. Most quartz watches are pretty boring. There are, however, some exceptional quartz technologies out there, and the just-announced Longines Conquest VHP is a great example of this. VHP stands for Very High Precision and it is, believe it or not, a reissue of a model originally released in 1984, when ultra-accurate quartz represented one of the watch world’s great frontiers. As you’d expect from a watch with precision in the name (albeit in acronym form), accuracy is a key feature. The Conquest VHP boasts a deviation of +5/-5 seconds a year, compared to an accuracy range of some 25 seconds per month for regular watches. These impressive figures are due to a movement developed by ETA exclusively for Longines, which offers a host of features absent from your typical quartz, including thermo-compensation, five-year battery and a gear position system designed to help the hands re-align in case of shocks or magnetic displacement. Aside from the impressive tech specs, the Conquest VHP line looks handsome too – offered in three-hand/calendar and chronograph options, in an array of sizes and blue, black silvered or carbon fibre dials. Not bad, Longines, not… Read More

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EXCLUSIVE: Get excited, Longines to work with Time+Tide on year-long access-all-areas video project called The Longines Time Machine!

Dust off your fedora Indiana, we’re going into the archives… Longines is a brand whose history the Time+Tide team has delved into before – pretty much every time they release an often best-in-show heritage reissue –  and frankly, we haven’t been able to get enough. That’s because, while Longines has one of the most impressive archives of watches in existence, as well as countless accolades for timekeeping achievements, the brand has always kept relatively quiet about it. That all changed in January with the announcement of the ‘On This Day’ campaign over at longines.com – which was around the same time we became involved. How? Well, we’ll be choosing our ‘best of’ from each month of memories and wrapping them into short videos that tell the story. In Episode 1, we set the scene at Saint-Imier in 1832…

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