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LONGINES TRACE THEIR ORIGINS BACK TO 1832, AND THE VALUES OF TRADITION, ELEGANCE AND PERFORMANCE ARE KEY TO THE BRAND'S IDENTITY AND DESIGN. THIS YEAR, LONGINES ARE CELEBRATING THEIR 185TH ANNIVERSARY WITH THE 'ON THIS DAY' CAMPAIGN - TO FIND OUT WHAT HAPPENED TODAY IN LONGINES' HISTORY CLICK HERE. WE ARE TELLING OUR FAVOURITE LONGINES STORIES TOO, WITH THE 'LONGINES TIME MACHINE' VIDEO SERIES.

VIDEO: Longines is auctioning 3 Flagship Heritage watches online – bid, win and Kate Winslet will personally give it to you

Money can’t buy experiences are so-called for a reason. They’re more about connections than cash. But Longines is offering three people an impossibly rare watch along with the chance to be treated (and to travel) like royalty when they receive it at an event somewhere in the world from none other than Kate Winslet, whose foundation to help autistic children will receive all of the proceeds. Not a portion, the entire amount. The three winners will even get to take a friend or partner. In addition to this trip, the winner +1 will also be gifted another international trip to an event of their choosing. Let’s be real. This is a feel-good story of Titanic proportions that the two of you will dine out on for the rest of your life. So let’s get to it. Here’s what you need to know: Five 18k gold Flagship Heritage Limited edition watches have been designed and created in collaboration with Kate Winslet. One is owned by Kate, one has been set aside for the Longines museum and three are being auctioned online right now with all proceeds going to Kate’s Golden Hat Foundation. The bidding starts at $25k. Considering that business class flights alone… Read More

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VIDEO: ABOUT TIME with Andre Agassi

Watching Andre Agassi play changed my tennis game, but reading his biography, Open, changed my life. I love tennis. And I was impressed, of course, by Andre’s second coming, when, in 1998, he rose from a ranking of 110 to number 6 in one calendar year. It was a quantum rankings leap that remains a record. But putting the whole context of professional tennis aside, I’ve never read a biography so excoriatingly honest. It is a self-examination few would have the mettle to undertake. “I’ve never been scared to admit my weaknesses because I’ve always needed to as a tennis player,” is one of his opening lines. Regular viewers of Time+Tide will recognise this as more of an ‘About Time’ episode, where we ask amazing people how they manage their time, and seek their thoughts on how to jump through those rare windows in life that open up. It’s about timing. I’ll be honest here. For the watch obsessed, there’s not a lot to learn. And we captured most of it in the shorter version launched earlier in the week. But for the human beings among us that are striving to be their best, to reach the heights, though? This… Read More

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VIDEO: Why I love my watch – with Andre Agassi

Andre Agassi’s response to the question, “Are you into watches?” didn’t exactly go to script. “Not at all. I have no interest in them,” he said. It’s not the first time we’ve spoken at length to someone who doesn’t identify as a ‘watch person’ per se. Mark Bouris is one, Mark Richards another. But this really was a first. An interview subject, at the start of a 30-minute interview, declaring our whole subject area a dead zone. Ok then? There was a five second pause, and I let it be because he looked like he was going to continue talking. “But I’ve come to appreciate what watches mean to people…” He was off. Andre ended up landing on one of the most elegant, eloquent descriptions of why people like watches that I’ve ever heard. And, spoiler alert, he does actually have pretty deep feelings for a watch in his own collection. Typical Andre, really. When you ask about any topic, you’d better be ready to go deep, because it’s a place where he – after a few minutes of feeling you out – seems to feel most comfortable. Abandoning certain conventions of conversation to answer as honestly, as unflinchingly as… Read More

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VIDEO: Longines is auctioning 3 Flagship Heritage watches online – bid, win and Kate Winslet will personally give it to you

Money can’t buy experiences are so-called for a reason. They’re more about connections than cash. But Longines is offering three people an impossibly rare watch along with the chance to be treated (and to travel) like royalty when they receive it at an event somewhere in the world from none other than Kate Winslet, whose foundation to help autistic children will receive all of the proceeds. Not a portion, the entire amount. The three winners will even get to take a friend or partner. In addition to this trip, the winner +1 will also be gifted another international trip to an event of their choosing. Let’s be real. This is a feel-good story of Titanic proportions that the two of you will dine out on for the rest of your life. So let’s get to it. Here’s what you need to know: Five 18k gold Flagship Heritage Limited edition watches have been designed and created in collaboration with Kate Winslet. One is owned by Kate, one has been set aside for the Longines museum and three are being auctioned online right now with all proceeds going to Kate’s Golden Hat Foundation. The bidding starts at $25k. Considering that business class flights alone… Read More

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HANDS-ON: One simple word that makes the Longines Record a big deal

Here at Time+Tide we make no bones about being greatly enamoured of Longines’s heritage offerings, so it’s understandable that we made a beeline for the Lindbergh and 1945 models. However, our attention was rapidly drawn to the comparatively pared-back Record, which intrigued us with one simple word on its dial – ‘chronometer’. Now, in case you’re not up with your watch jargon, a chronometer is a essentially a very precise and accurate timepiece. And while in the past the task of certifying chronometers fell to astronomical observatories, these days it’s the duty of Contrôle Officiel Suisses des Chronomètres, Switzerland’s chronometer testing institute. COSC conducts extensive testing of uncased movements over a period of 15 days, ensuring that they achieve an average daily rate of -4/+6 seconds in five positions and at three different temperatures. Some brands, notably Rolex and Breitling, submit all their watches for chronometer certification, but this is the first time Longines has released an entirely COSC-certified collection. The movements that meet this standard are produced by ETA exclusively for the brand, and incorporate a crystal-silicon balance spring. That Longines has committed to this level of accuracy at their competitive price point is impressive, to say the least. So that’s… Read More

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VIDEO: Behind the scenes with Longines and the owners of Winx, who just won her 17th straight race

The ‘Longines Time Machine’ is a series of videos exploring the Swiss watchmaker’s 185-year-old history. The Longines Time Machine has also proven itself to be quite erratic, because in Episode 2, we find ourselves landed in the present year; January 2017 to be exact, in London, at the World’s Best Racehorse Awards. Everybody knows that Longines and equestrian events go together like a horse and stirrups. But what we learned at Claridge’s in central London earlier this year is that the connection runs far deeper than television rights and branding. Longines are in fact key sponsors of the industry, as well as the public-facing events, and are official partner of ‘The World’s Best Racehorse Awards’, which in 2016 had Australian champion thoroughbred Winx vying for the top spot with American thoroughbred (and the leading money earner in North America of all-time) Arrogate. The timing of this video is impeccable, as Winx just won her 17th race in a row at the Longines Queen Elizabeth Stakes in Sydney, yesterday. No Doubt, Happy Clapper and The United States, the three horses I backed to place, because Winx’s odds were $1.10, went to the front early, but as she rounded the back straight, Winx found her line and she won by five… Read More

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VIDEO: The 3 Longines watches that had people talking at Baselworld 2017

It’s Longines’ 185th anniversary this year, as you might have seen so it’s no surprise that the key heritage pieces were very strong at Baselworld. As we’d hoped, the new Lindbergh Hour Angle model – which I developed strong feelings for after a visit to the Longines headquarters in Saint Imier earlier this year – did drop early, ahead of the 90th Anniversary of the pioneering aviator’s famous New York to Paris crossing. If the watch was somewhat expected, the style was not; it has has a surprisingly contemporary feel. Hello there black PVD bezel, for example. And the Longines Heritage 1945, well that gave us a serious case of de ja vu back to 2015, when the supremely talented artist Sunflowerman painted an almost identical model for the Longines Watercolour Watch Project.  The king move, though, was Longines launching their first range to be fully COSC-certified, the Record collection. It’s an extremely accessible range in terms of price that may answer prayers for those wanting a time and date chronometer without the usual cost, but it may also serve to raise questions about why rival brands charge such a premium for a certification when Longines has managed to have prices from… Read More

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