LONGINES TRACE THEIR ORIGINS BACK TO 1832, AND THE VALUES OF TRADITION, ELEGANCE AND PERFORMANCE ARE KEY TO THE BRAND'S IDENTITY AND DESIGN. THIS YEAR, LONGINES ARE CELEBRATING THEIR 185TH ANNIVERSARY WITH THE 'ON THIS DAY' CAMPAIGN - TO FIND OUT WHAT HAPPENED TODAY IN LONGINES' HISTORY CLICK HERE. WE ARE TELLING OUR FAVOURITE LONGINES STORIES TOO, WITH THE 'LONGINES TIME MACHINE' VIDEO SERIES.

HANDS-ON: The Longines Legend Diver, now on mesh 

Longines Legend Diver Milanese loop

Earlier this year we had a look at one of the classic watches from Longines’ catalogue, the Legend Diver – a heritage diver inspired by old-school super compressors. The Legend has always been popular amongst watch lovers, and an important precursor to the heritage trend that has slowly grown to become all-encompassing. Turns out that the Legend Diver celebrates its 10th anniversary this year, and Longines has celebrated by popping on a new strap option – a heavy and handsome Milanese mesh bracelet. And while the watch itself is unchanged, this woven steel bracelet is a great example of the old-watch-chestnut that changing your strap is the next best thing to getting a new watch. The thick and supple Milanese is a choice that’s entirely appropriate for a diver, but functionally it gives the Legend a far more dressy feel — more work, less weekend. Quality-wise the mesh is there too. It’s firm, substantial, and not prone to flopping around on the wrist. It’s also worth noting that I had no issues with pinched hair while it was on my wrist. I’m really pleased that the Legend Diver has enjoyed such a long run, and this latest iteration is a… Read More

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UPDATE: 2 days to go on Longines’ Flagship Heritage by Kate Winslet auction and why you should bid

Last week we told you how Longines had teamed up with ambassador of elegance, Kate Winslet, to raise money for The Golden Hat Foundation by auctioning off a very limited series of gold Flagship Heritage watches. On their own, they’re lovely and classic gold watches. But they’re only half the story. The other half of the equation is that as part of the deal you get flown to meet Kate who will personally give you your watch. But wait, there’s more. You and a guest will also get business class flights and five-star accommodation to one of the many sporting events around the globe. All the options are outlined here, but below are our top four picks if you’re looking for a classy getaway. 2017 Longines Hong Kong International Held on December 10, it’s the richest race in Hong Kong, taking place at the stunning Sha Tin Racecourse 2018 Kentucky Derby For a longer lead time, you can’t go past the Kentucky Derby, running in May. Plus, this Longines would look just the part with a white suit and mint julep. 2018 Royal Ascot If elegance is your game, then it’s got to be the oh-so-dressy Royal Ascot. Plus you might… Read More

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VIDEO: Longines is auctioning 3 Flagship Heritage watches online – bid, win and Kate Winslet will personally give it to you

Money can’t buy experiences are so-called for a reason. They’re more about connections than cash. But Longines is offering three people an impossibly rare watch along with the chance to be treated (and to travel) like royalty when they receive it at an event somewhere in the world from none other than Kate Winslet, whose foundation to help autistic children will receive all of the proceeds. Not a portion, the entire amount. The three winners will even get to take a friend or partner. In addition to this trip, the winner +1 will also be gifted another international trip to an event of their choosing. Let’s be real. This is a feel-good story of Titanic proportions that the two of you will dine out on for the rest of your life. So let’s get to it. Here’s what you need to know: Five 18k gold Flagship Heritage Limited edition watches have been designed and created in collaboration with Kate Winslet. One is owned by Kate, one has been set aside for the Longines museum and three are being auctioned online right now with all proceeds going to Kate’s Golden Hat Foundation. The bidding starts at $25k. Considering that business class flights alone… Read More

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HANDS-ON: The Longines Legend Diver, now on mesh 

Longines Legend Diver Milanese loop

Earlier this year we had a look at one of the classic watches from Longines’ catalogue, the Legend Diver – a heritage diver inspired by old-school super compressors. The Legend has always been popular amongst watch lovers, and an important precursor to the heritage trend that has slowly grown to become all-encompassing. Turns out that the Legend Diver celebrates its 10th anniversary this year, and Longines has celebrated by popping on a new strap option – a heavy and handsome Milanese mesh bracelet. And while the watch itself is unchanged, this woven steel bracelet is a great example of the old-watch-chestnut that changing your strap is the next best thing to getting a new watch. The thick and supple Milanese is a choice that’s entirely appropriate for a diver, but functionally it gives the Legend a far more dressy feel — more work, less weekend. Quality-wise the mesh is there too. It’s firm, substantial, and not prone to flopping around on the wrist. It’s also worth noting that I had no issues with pinched hair while it was on my wrist. I’m really pleased that the Legend Diver has enjoyed such a long run, and this latest iteration is a… Read More

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VIDEO: ABOUT TIME with Andre Agassi

Watching Andre Agassi play changed my tennis game, but reading his biography, Open, changed my life. I love tennis. And I was impressed, of course, by Andre’s second coming, when, in 1998, he rose from a ranking of 110 to number 6 in one calendar year. It was a quantum rankings leap that remains a record. But putting the whole context of professional tennis aside, I’ve never read a biography so excoriatingly honest. It is a self-examination few would have the mettle to undertake. “I’ve never been scared to admit my weaknesses because I’ve always needed to as a tennis player,” is one of his opening lines. Regular viewers of Time+Tide will recognise this as more of an ‘About Time’ episode, where we ask amazing people how they manage their time, and seek their thoughts on how to jump through those rare windows in life that open up. It’s about timing. I’ll be honest here. For the watch obsessed, there’s not a lot to learn. And we captured most of it in the shorter version launched earlier in the week. But for the human beings among us that are striving to be their best, to reach the heights, though? This… Read More

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VIDEO: Why I love my watch – with Andre Agassi

Andre Agassi’s response to the question, “Are you into watches?” didn’t exactly go to script. “Not at all. I have no interest in them,” he said. It’s not the first time we’ve spoken at length to someone who doesn’t identify as a ‘watch person’ per se. Mark Bouris is one, Mark Richards another. But this really was a first. An interview subject, at the start of a 30-minute interview, declaring our whole subject area a dead zone. Ok then? There was a five second pause, and I let it be because he looked like he was going to continue talking. “But I’ve come to appreciate what watches mean to people…” He was off. Andre ended up landing on one of the most elegant, eloquent descriptions of why people like watches that I’ve ever heard. And, spoiler alert, he does actually have pretty deep feelings for a watch in his own collection. Typical Andre, really. When you ask about any topic, you’d better be ready to go deep, because it’s a place where he – after a few minutes of feeling you out – seems to feel most comfortable. Abandoning certain conventions of conversation to answer as honestly, as unflinchingly as… Read More

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HANDS-ON: One simple word that makes the Longines Record a big deal

Here at Time+Tide we make no bones about being greatly enamoured of Longines’s heritage offerings, so it’s understandable that we made a beeline for the Lindbergh and 1945 models. However, our attention was rapidly drawn to the comparatively pared-back Record, which intrigued us with one simple word on its dial – ‘chronometer’. Now, in case you’re not up with your watch jargon, a chronometer is a essentially a very precise and accurate timepiece. And while in the past the task of certifying chronometers fell to astronomical observatories, these days it’s the duty of Contrôle Officiel Suisses des Chronomètres, Switzerland’s chronometer testing institute. COSC conducts extensive testing of uncased movements over a period of 15 days, ensuring that they achieve an average daily rate of -4/+6 seconds in five positions and at three different temperatures. Some brands, notably Rolex and Breitling, submit all their watches for chronometer certification, but this is the first time Longines has released an entirely COSC-certified collection. The movements that meet this standard are produced by ETA exclusively for the brand, and incorporate a crystal-silicon balance spring. That Longines has committed to this level of accuracy at their competitive price point is impressive, to say the least. So that’s… Read More

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