THE HOME OF WATCH CULTURE

WHAT IF… The quartz crisis never happened?
The Quartz Crisis wasn’t solely to blame for the industry downfall, real trouble was brewing for years
VIDEO: How Audemars Piguet used the quartz crisis to refine their brand vision
Coronavirus projected to wipe out 60 ‘Swiss Made’ watch brands, while downturn surpasses Quartz Crisis and GFC
Is this evidence of the next Quartz Crisis?
Furlan Marri co-founder Andrea Furlan shares brand misconceptions, milestones, and more