The first edition of Watch Week Aspen is set to host an avalanche of horological fun

Zach Blass

These days, it is great to see that there are more watch fairs and festivals than ever before. You have Geneva Watch Days, WatchTime New York, Dubai Watch Week, British Watchmaking Day, and, of course, Watches and Wonders – among many others. But, aside from Worn & Wound’s Windup Fair, and the bi-annual Dubai Watch Week Horology Forum that travels around the world, there are still plenty of locations and cities that do not have a regular fair of their own. Now entering the chat is Watch Week Aspen, its inaugural outing set for August 8 – 11, 2024.

Aspen, Colorado is well-known for being a popular destination for skiing, but there is still plenty to explore beyond the slopes. And, to be honest, skiing is certainly not an inexpensive passion – nor is Aspen a particularly cheap destination to visit. So, naturally, there are a ton of watch boutiques ready and waiting to entice visitors after their high of shooting down the crisp white mountain snow. With such a horological presence in the region, Oliver Smith Jeweler has taken the initiative to found Watch Week Aspen and bring an avalanche of fun to watch enthusiasts that will immerse guests in watchmaking and Aspen nature and culture.

Watch Week Aspen explains: “Watch Week Aspen opens with a welcome cocktail reception presented by Parmigiani Fleurier on Thursday, August 8, 2024. After that, watch enthusiasts can plan their programs, signing up to confirm participation in various events, from paddleboarding with Bremont to taking a guided e-bike ride to the iconic Maroon Bells with Oliver Smith Jeweler. The family jeweller, long established in the area, will also host a preowned watch market panel, and Panerai will present a showcase of upcoming new model releases. The program will be updated as events are confirmed, emphasising knowledge sharing, exclusive previews, and experiencing the outdoors of Aspen. Participating brands and retailers to date include A. Lange & Söhne, Audemars Piguet, Bremont, Gerald Charles, IWC, Meridian Jewelers, Parmigiani Fleurier, Panerai, Oliver Smith Jeweler, and Roger Dubuis with many more expected to participate as the program develops.”

To check out the current calendar of programming, and for more information regarding Watch Week Aspen, you can visit its website here.