THE HOME OF WATCH CULTURE
Since 1948, Yema has been producing reliable sports watches that come with a unique visual DNA. Best known for the Superman Heritage diver, Yema has…
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New…
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their…
One of my very first articles for Time+Tide was a short overview on Yema and their key models, and since then their growth has been…
With a name like Superman, the Yema diver, which originates from the `60s, has to live up to its robust nomenclature. Revamped and refined, the…
Often when I dig into the requests folder of my DMs, various people shoot me a message asking what would be a good entry-level watch…
