Bursting onto the watch scene in 2012 the bright colours, bold shape and unusual time display make SevenFriday watches perfectly suited for fun.

REVIEW: Sevenfriday – Fun, Fad or Future Classic?

If you're a; into watches and b; on Instagram – the chances are we don't need to introduce the horological phenomenon that is Sevenfriday. These brightly coloured, industrially styled watches burst into the watch world a little over a year ago and through a brilliant, and seemingly organic social media campaign. Based on the company philosophy that you should live everyday like it's Friday (that'd be seven Fridays in a week – get it?) it became an almost cult-like ritual…

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