Awake Archives - Time+Tide Watches

07.10.26

Awake looks to nature for inspiration for three new Frosted Leaf models

Awake expands its Sơn Mài collection with the Frosted Leaf Blood Moon, Storm and Lagoon, each featuring handcrafted silver-leaf lacquer dials.

FounderFest 2026 FAQ – GLOBAL ONLINE ORDER SALES WINDOW IS NOW OPEN!

Video

22.09.26

FounderFest 2026 FAQ – GLOBAL ONLINE ORDER SALES WINDOW IS NOW OPEN!

The wait is over, the 24 hour sale is about to begin, but how do you get involved? Andrew and Zach are here to help…

FounderFest 2026 has left the stage – here’s how it went down

Events

22.09.26

FounderFest 2026 has left the stage – here’s how it went down

The doors just closed on our most ambitious event yet; FounderFest. Seven watches across three events in Melbourne, London and NYC.

FounderFest is almost here, meet the watches launching, alongside everything you need to know

Events

12.09.26

FounderFest is almost here, meet the watches launching, alongside everything you need to know

This September the Time+Tide Studios in London, Melbourne, and New York will host a watch fair reimagined like you've never seen before.

FounderFest: The Awake Sơn Mài – Frosted Leaf “Ultraviolet” is a lovesong in lacquer

Video

06.09.26

FounderFest: The Awake Sơn Mài – Frosted Leaf “Ultraviolet” is a lovesong in lacquer

Awake and Time+Tide join forces to create quite possibly the most captivating dial in the FounderFest collection

New releases from Fears, Vacheron Constantin, Atelier Wen and more

Last Week in Watches

30.08.26

New releases from Fears, Vacheron Constantin, Atelier Wen and more

With Geneva Watch Days kicking off Tuesday, most of this week’s novelties are trying to get ahead of next week’s flood of news, and they’re…

New releases from Awake, Greubel Forsey, MB&F and more

Last Week in Watches

05.07.26

New releases from Awake, Greubel Forsey, MB&F and more

A week where nostalgia was running high in the watch industry, there are releases here that will take you right back.

Awake combines Sơn Mài lacquer dial with the Midas touch for new Royal Blue limited edition

Introducing

01.07.26

Awake combines Sơn Mài lacquer dial with the Midas touch for new Royal Blue limited edition

Awake introduces the a new style to its sơn mài lacquer dials with the Frosted Leaf Royal Blue, adding 24k gold leaf to the process

Studio Underdog’s new beginnings, Patek Philippe’s lasting legacies, and more record-breaking auction results

Friday Wind Down

19.06.26

Studio Underdog’s new beginnings, Patek Philippe’s lasting legacies, and more record-breaking auction results

As I spend most of my week writing about the latest watch releases, it’s easy to fall into the trap of believing the hobby is…

Keep calm and stare at the dial: Awake’s latest Sơn Mài hides Britain in plain sight

Hands On

06.06.26

Keep calm and stare at the dial: Awake’s latest Sơn Mài hides Britain in plain sight

With a subtle nod to one of the first countries to accept the brand, the new Vietnamese lacquer watch will have you looking closer.

New releases from Jaeger-LeCoultre, Armin Strom, MB&F and more

Last Week in Watches

24.05.26

New releases from Jaeger-LeCoultre, Armin Strom, MB&F and more

Gem-set watches take centre stage this week, with every share of precious and semi-precious stone being utilised across price points.

Awake unveils a subtle refresh to the Sơn Mài, alongside a trio of stunning guilloché dials

Introducing

20.05.26

Awake unveils a subtle refresh to the Sơn Mài, alongside a trio of stunning guilloché dials

Awake refreshes its excellent Sơn Mài with a newly refined case, and a trio of incredibl, celestially-inspired guilloché dials

Awake dives into Atlantis with a mesmerising blue Sơn Mài dial

Introducing

21.03.26

Awake dives into Atlantis with a mesmerising blue Sơn Mài dial

Awake draws inspiration from the mythical underwater city of Atlantis for its latest handmade fumé blue dial.

Micro but mighty: our favourite microbrand watches of 2025

Lists

02.01.26

Micro but mighty: our favourite microbrand watches of 2025

2025 was a bumper year for microbrands. Here's some of the highlight releases from the small end of town.

New releases from Jaeger-LeCoultre, H. Moser & Cie, Massena LAB x Raúl Pagès and more

Last Week in Watches

07.12.25

New releases from Jaeger-LeCoultre, H. Moser & Cie, Massena LAB x Raúl Pagès and more

This week has been all about collaborations, both from the big box brands as well as the independents.

Awake just made the watch The Bride would wear to Kill Bill

Introducing

04.12.25

Awake just made the watch The Bride would wear to Kill Bill

Awake unveils a special edition Sơn Mài with a smoky yellow blood-splattered dial that the Black Mamba would be proud of.

Mother‑of‑pearl meets Vietnamese lacquer in the Awake Sơn Mài Fragments collection

Introducing

06.11.25

Mother‑of‑pearl meets Vietnamese lacquer in the Awake Sơn Mài Fragments collection

Vietnamese lacquer meets Japanese raden, Swiss movements and French straps in this cross-cultural masterpiece.

New releases from Tissot, Swatch, Vacheron Constantin and more

Last Week in Watches

21.09.25

New releases from Tissot, Swatch, Vacheron Constantin and more

From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.

New releases from Vulcain, Richard Mille, Armin Strom and more

Last Week in Watches

29.06.25

New releases from Vulcain, Richard Mille, Armin Strom and more

Lots of tourbillons and lots of complex dials this week.

The many visible and invisible layers of the Awake Sơn Mài Frosted Leaf are a sight to behold

Hands On

07.06.25

The many visible and invisible layers of the Awake Sơn Mài Frosted Leaf are a sight to behold

Awake steps up the lacquer game by adding layers of silver leaf.

New releases from Oris, Arnold & Son, Longines and more

Last Week in Watches

01.06.25

New releases from Oris, Arnold & Son, Longines and more

Longines drastically expands the Conquest collection, Oris releases another Hölstein edition, and Leica offers its first green dials.

New releases from Awake, Formex, Richard Mille and more

Last Week in Watches

27.04.25

New releases from Awake, Formex, Richard Mille and more

Candy-like sapphire cases, tasty Avocad0 and Guacam0le, and a tribute to Babar the Elephant are among this week's releases.

New releases from Tudor, Swatch, Franck Muller and more

Last Week in Watches

03.11.24

New releases from Tudor, Swatch, Franck Muller and more

Tudor drops an unexpected GMT, Ulysse Nardin goes freaky traditional, and Ralph Lauren makes a watch fit for a fancy cowboy.

Awake blends Vietnamese heritage with Swiss watchmaking with the Sơn Mài Silver Leaf

Introducing

29.10.24

Awake blends Vietnamese heritage with Swiss watchmaking with the Sơn Mài Silver Leaf

Awake outfits the Sơn Mài Silver Leaf with a unique, intricate dial.

New releases from Jaeger-LeCoultre, Farer, Vacheron Constantin and more

Last Week in Watches

12.05.24

New releases from Jaeger-LeCoultre, Farer, Vacheron Constantin and more

Old Vacherons made new, a deep purple Farer, and a delectable Armin Strom are just some of the pieces making up this week's selection.

5 French watch brands you’ve never heard of but should know

Lists

05.10.23

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5 French watch brands you’ve never heard of but should know

In the first episode of The Lineup, Zach and Marcus discover five French watch brands they've never heard of.