All-American apparel and portage manufacturers Filson have just announced their first watch collection, which shouldn’t be too surprising, for reasons explained below. In case you’re not on the Filson band wagon (I am by the way, their 256 briefcase is my daily tote) the brand has been in the workwear game for the last 118 odd years, a few generations longer than your average ‘let’s jump on the Americana heritage trend’ brand. The mainstay of Filson’s lineup has been heavy gauge tin cloth and leather bags, as well as lumberjack-y outerwear. So watches might initially seem like a bit of a stretch – a product far outside their core DNA. In a way they are, but in another they’re a natural extension. You see, for the last few years Filson have been owned by a group called the Bedrock Manufacturing Co, who also happen to own the feel-good Detroit success story Shinola. The two brands share a lot in the way of design aesthetic and brand values (hard work, top quality, made in the USA, etc), and so Shinola helping Filson make watches is a pretty natural fit. The watches themselves are not particularly surprising. They’re very ‘Filson’ watches and… Read More
They might have over a century of experience in making luggage, but watches are a new frontier for Filson. Even though the product is new, the rugged outdoors aesthetic is the same.