TAG HEUER – “Quartz watches will be destroyed by the tsunami of the connected watch,” says CEO
Time+TideTAG HEUER – “Quartz watches will be destroyed by the tsunami of the connected watch,” says CEO
When ‘smart’, or ‘connected’ watches were first released there was immediate speculation about the impact they would have on the mechanical watch industry. President of the LVMH watch division, and CEO of TAG Heuer, Jean-Claude Biver continues to think the real pain will ultimately felt by a different segment of the market altogether. As for mechanical watches, Mr Biver paints an evocative picture of just how eternal the attraction of mechanical watches will continue to be.