VIDEO: What’s the world’s second biggest watch fair really like? We walked around SIHH so you don’t have to…

Andrew McUtchen

SIHH is as common an abbreviation to us as YMCA. It doesn’t have dance moves, it’s not the Nutbush City Limits, but it does involve the team covering some serious mileage early in the year, every year. The question is, what happens at SIHH? What is it actually like? We made a video, to complete our two-part series revealing the truth about watch fairs (part one is here).