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VIDEO: What’s Baselworld really like? Drink three coffees, watch this, you are there dude… VIDEO: What’s Baselworld really like? Drink three coffees, watch this, you are there dude…

VIDEO: What’s Baselworld really like? Drink three coffees, watch this, you are there dude…

Andrew McUtchen

Felix and I are taking deep breaths. We’re getting plenty of exercise. Plenty of sun. And we’re changing our coffee order from latté to long-black, and – at least psychologically – replacing the contents of the water cooler with Cristal. Yes, Baselworld is only weeks away. For those that don’t know, the old B-W is the world’s biggest watch fair, held in Basel, Switzerland in March every year. We thought now would be the perfect time to post a caffeine-fuelled, EDM-powered flashback to begin to wind up for the big dance. What is Basel really like? Like this.

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Walter von Känel, President of Longines, making it rain at Basel 2016
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Rumours that we inject caffeine as a team seem well founded

If this post has led to questions about SIHH, please be our guest…