VIDEO: The four dark horse watches of Watches & Wonders, as voted by your favourite watch websites VIDEO: The four dark horse watches of Watches & Wonders, as voted by your favourite watch websites

VIDEO: The four dark horse watches of Watches & Wonders, as voted by your favourite watch websites

Andrew McUtchen

You’ve probably cottoned on now to the video series that we’re running that picks the best of the watches just released at Watches & Wonders 2021 in various categories. The under $10k category dropped yesterday. If you happened to see that opening statement, you’ll be well aware; the Oscars this ain’t.

The point of this series is to give unscripted opinions, and to perhaps provide a more candid take on things than you’d usually see. Today, we’re asking a particularly titillating question – what was the “dark horse” among the releases that came from out of nowhere to beat the pack and pass the post first? Surprise factor is harder than ever to achieve in a digital world chock full of teasers, “leaks” and mock ups. These four watches managed it, against all odds.    

How can you get involved and what can you win?

We’re really hoping you’ll join in the fun. And if you do, there are benefits. Just what that benefit is depends on the category and the host of it. To be in the running, watch the videos – which will be posted across our YouTube channels – and comment on your pick from the four options, you go in the running to win the prize. For fair warning, and for those underage or non-smokers, it’s important to note that some prizes may not appeal.

There’s a Cuban cigar (God help Wei getting this out to the winner), two pretty fine watch carry options from us and Frank at Monochrome, and a Limited Edition Speedmaster Fountain Pen from guess who. It’s one prize per category, not per channel. So we’ll be scouring all the comments for the best, the funniest, the most sincere. We’ll also be doing a bunch of polls on social media to see which pick is getting the most traction. No single watch will be declared a winner – covering a watch in glory is not the point at this stage. 

What are the categories, when are they running and who is hosting what?

Saturday 8th May, 10pm AEDT, 2pm CET, 8am NYC – Wei Koh from Revolution hosts ‘Batshit Crazy’ – and quickly discovers that everyone interprets this couplet in a different way!

Sunday 9th May, 10pm AEDT, 2pm CET, 8am NYC – Robert-Jan Broer of Fratello hosts ‘Future Forward’ – celebrating watches that are doing something genuinely innovative