VIDEO: The dressy new face of the TAG Heuer Link 

Felix Scholz

TAG Heuer has pulled off a minor miracle with the Link. They’ve taken one of their most recognisable designs, one synonymous with the ‘90s, and made it relevant in 2017.  They’ve achieved this by focusing on the most important part of the watch – the bracelet. Link actually began life as a bracelet back in 1987, and the intertwining ’s’ shape links are instantly recognisable. TAG Heuer has made the smart move of toning down the sportiness. This Link is dressy, with a well-sized 41mm cushion-shaped case, and brings the model firmly into the realm of dressy sports. It’s a wonderful watch on the wrist, a playful combination of light and shadow that’s beguiling. And while it’s likely that we’ll start seeing complications of the Link down the track, for now it’s only available as a simple three-handed piece. This version is priced at $3700.