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VIDEO: 9 of the watches the CEO of Ferrari Australasia wears the most, including AP, Richard Mille and Bell & Ross… VIDEO: 9 of the watches the CEO of Ferrari Australasia wears the most, including AP, Richard Mille and Bell & Ross…

VIDEO: 9 of the watches the CEO of Ferrari Australasia wears the most, including AP, Richard Mille and Bell & Ross…

Andrew McUtchen

Collect-like-a-CEO-cartier

Gentlemen, start your envy… Spoiler alert, but it’s comforting that the CEO of Ferrari Australasia, Herbert Appleroth, has a watch collection befitting his station in life. And let me just say, his ‘watch box’ was the best we’ve ever seen. We’d discussed him coming in to share some of his more notable timepieces, but we weren’t fully prepared for the ‘watch box on wheels’ that he rolled up in. You’ll see what we mean, as well as what was inside – and honestly some of his watches are surprising, this is not just the usual suspects for your A-list CEO – in this high-octane four minutes of Ferrari power. It’s worth noting that in addition to this box of dreams, the magnificent Mr Appleroth also possesses several Hublot watches that will make Ferrari fans’ eyes water. You can see one of them in detail here. Perfect Saturday afternoon fodder, we hope you enjoy.