When smartwatches burst onto wrists in a big way with the Apple Watch and its Android powered competitors, the response from the Swiss hegemony lacked a single clear message. Some brands spurned the very concept of a luxury smartwatch, while others wholeheartedly embraced this new frontier. A few years on and the landscape has changed, with the large luxury groups seeing potential in this relatively new market segment. At the Richemont group, the smart push is spearheaded by Montblanc and their traditionally styled Summit watch.
Funnily enough, it’s the fact that the brand has gone to great efforts to make the Montblanc Summit look as much like a traditional watch as possible that makes it stand out from the other more avant-garde offerings. The Summit is well-suited to be a device cohesively integrated into your life — and not be relegated to the role of a glorified fitness tracker. Prices for the Summit start at $1330 AUD.