VIDEO: Red alert – could you wear Hublot’s Big Bang Unico Red Sapphire?

Felix Scholz

There’s something about the colour red. In nature it symbolises danger, in human culture it’s got a more complex set of meanings: typically passion, strength, desire – emotion writ large.

Which is why this glistening red sapphire confection is the logical extension of Hublot’s journey into sapphire. Not only does the vivid case amplify all the natural attributes of the Big Bang case – especially given the contrasting black detailing, but it exaggerates everything that Hublot stands for, not just in terms of design, but also in brand ethos. It’s an audaciously out-there watch, not to many people’s tastes, but it is an undeniably, infectiously fun watch. And, really, isn’t that what matters?

Hublot Big Bang Unico Red Sapphire Australian availability and pricing

Hublot Big Bang Unico Red Sapphire, limited to 250 pieces, $95,000