When ‘smart’, or ‘connected’, watches were first released there was immediate speculation about the impact they would have on the mechanical watch industry. President of the LVMH watch division, and CEO of TAG Heuer, Jean-Claude Biver, continues to think the real pain will ultimately be felt by a different segment of the market altogether. As for mechanical watches, Mr Biver paints an evocative picture of just how eternal the attraction of mechanical watches will continue to be.
About Andrew McUtchen
Andrew is the founder of Time+Tide and an established journalist and interviewer, with a background as a watch and associate editor for several major print publications. Andrew has a thing for clear, simple storytelling.