VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO

VIDEO: “Quartz watches will be destroyed by the tsunami of the connected watch,” says TAG Heuer CEO

Andrew McUtchen

When ‘smart’, or ‘connected’, watches were first released there was immediate speculation about the impact they would have on the mechanical watch industry. President of the LVMH watch division, and CEO of TAG Heuer, Jean-Claude Biver, continues to think the real pain will ultimately be felt by a different segment of the market altogether. As for mechanical watches, Mr Biver paints an evocative picture of just how eternal the attraction of mechanical watches will continue to be.