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VIDEO: Just what is SIHH anyway?  VIDEO: Just what is SIHH anyway? 

VIDEO: Just what is SIHH anyway? 

Felix Scholz

In a few hours, Andrew and I are getting on a plane for the long (long) haul to Geneva — where, bright and early on Monday morning, we will head to the Salon International de la Haute Horlogerie, or SIHH to its friends. It’s an acronym you’re going to be hearing a heck of a lot about over the next week, and if you’re new to the whole watch situation you just might be scratching your head as to what it is, and why it matters. Well, here’s Andrew’s explanation of last year’s Salon. SIHH 2018 will be pretty similar, only with lots of new watches. So, not really that similar. Anyway, enjoy and stay tuned to the site, our Facebook, Instagram and YouTube feeds for all the action, as it happens.