VIDEO: From analogue to digital – Montblanc’s Augmented Paper

Felix Scholz

Yes, I know — this isn’t a watch. So what are we doing talking about it? Well, when we met with Montblanc to talk about their inaugural smartwatch – the Summit – they also showed us their Augmented Paper. Suffice to say, we were confused, fascinated… and when we saw it in action, impressed. Aside from the technology and how seamlessly it worked, the real standout is the fact that Montblanc is playing in this space at all. It would be easy for the brand to lean on their heritage status and stick to the tried and true formula of writing instruments, leatherwear and timepieces. To be sure, we’re not suggesting that these connected objects will replace the Meisterstück et al as core business, but it demonstrates that Montblanc is invested in keeping pace with the evolution of writing and the written word while ensuring their relevance in contemporary and future workplaces.