Yes, I know — this isn’t a watch. So what are we doing talking about it? Well, when we met with Montblanc to talk about their inaugural smartwatch – the Summit – they also showed us their Augmented Paper. Suffice to say, we were confused, fascinated… and when we saw it in action, impressed. Aside from the technology and how seamlessly it worked, the real standout is the fact that Montblanc is playing in this space at all. It would be easy for the brand to lean on their heritage status and stick to the tried and true formula of writing instruments, leatherwear and timepieces. To be sure, we’re not suggesting that these connected objects will replace the Meisterstück et al as core business, but it demonstrates that Montblanc is invested in keeping pace with the evolution of writing and the written word while ensuring their relevance in contemporary and future workplaces.
About Felix Scholz
Felix brings to his role as Editor of Time+Tide many years experience writing about watches, and a passion for all things horological. While Felix appreciates the technical side of watches, it’s really the watch in the context of style and culture that he finds fascinating.