VIDEO: The Bulgari CEO brought $750k of watches into our office and for a day we had two bodyguards

Andrew McUtchen

‘Like a boss’ is a phrase we’re attempting to permanently retire at Time+Tide. It’s done. But there’s no other way to describe the way the CEO of Bulgari visited our offices. He did it breezily – the leadup was one or two emails, a request to book a place for lunch – but completely like the boss of an Italian luxury powerhouse that he is. In addition to his own presence, augmented always by perfect, perfect suiting, he brought some wonderfully complicated and impressive watches to showcase Bulgari’s latest gains in high horology. And, with the mechanical treasures came muscle, in the form of two six-foot-something units. Oh, what a day. Starring the Daniel Roth L’Ammiraglio Del Tempo Minute Repeater, the Octo Finissimo Tourbillon and the Daniel Roth Carillon Tourbillon.