The dust is settling on Baselworld 2017, and we’re finally able to step back from the excitement and drama to have a bit more of an objective look at the fair as a whole. And it appears that, overwhelmingly, brands have been playing it calm and cautious. Fewer complications than usual were presented, but smartly priced steel watches were the order of the day.
It doesn’t look like Hublot got that memo. One of the brands at the heart of the LVMH watch empire had a big, unashamedly bold line up of releases that made for a refreshing change of pace. You might be able to tell by my tone of voice. I was (and still am) excited. The headline release was the completely new, technical Techframe Ferrari, but they also had some pretty confident line extensions, like the King Gold Sang Bleu and Meca-10 models, as well as a bevy of outrageous new sapphire numbers. There is absolutely no doubt that these aren’t safe, conservative choices designed to appeal to as many wrists as possible. And I think that Hublot deserves some kudos for walking their own path.