Grand Seiko had big news at Baselworld 2017 – and not just the epically proportioned (and named) Hi-Beat 36000 Professional 600m Diver’s watch. No, the really big news was that for the first time since 1960, Grand Seiko would stand apart as its own brand. It was the logical next step for Japan’s premier watch brand, which only launched globally in 2010 but has been rapidly building boutiques ever since. Aside from changes to brand position, strategy, company structure and all that jazz, for watch fans the major shift is that Grand Seiko watches will no longer read “Seiko/Grand Seiko” on the dial. A break from tradition and a cleaner dial design in one fell swoop. Nice job Grand Seiko.
About Felix Scholz
Felix brings to his role as Editor of Time+Tide many years experience writing about watches, and a passion for all things horological. While Felix appreciates the technical side of watches, it’s really the watch in the context of style and culture that he finds fascinating.