VIDEO: “3 things I was converted to at my first Baselworld” VIDEO: “3 things I was converted to at my first Baselworld”

VIDEO: “3 things I was converted to at my first Baselworld”

Andrew McUtchen

Meet Daniel. That’s us leaving Basel yesterday below, and that’s Daniel on the right. Daniel loves watches. Daniel has never been to Baselworld. Daniel is now working with us at Time+Tide and when he heard that the convoy was assembling for take-off, he put his hand up. Could he join us? The enthusiasm, the excitement, it was all there; the light was in his eyes. We said sure, and, voila, we had a project manager. The question then, for the rest of us hardened watch fair warriors, was: ‘What would Daniel think of Baselworld? How would it be different to his expectations?’

The question then, for the rest of us hardened watch fair warriors, was: ‘What would Daniel think of Baselworld? How would it be different to his expectations?’

I won’t steal any more of the video’s thunder, but needless to say Daniel has found Baselworld a powerful influencer of opinion and changer of minds. When he said, “I never would have thought I’d …” for the 15th time, we decided there was definitely a video in it. And here it is!