Up yours! From Bamford and seconde/seconde/, with love
Borna BošnjakA collaboration between Bamford and Romaric André of seconde/seconde/ feels just perfect, doesn’t it? Bamford made a name for himself by “vandalising” sought-after Rolex models in his signature aqua and black, while seconde/seconde/is renowned for subverting the smallest details of a watch in the most irreverent way possible. Now the pair have finally come together to create the Bad Form GMT. “Bad form”, in case you’re wondering, is a smart-arse anagram of “Bamford” and the sentiment is hammered home with Churchill’s V-sign – a graphic so cheeky that it may as well be mooning you.
When brainstorming the design brief, George Bamford stated “nothing is off the table” and that he “wanted to have some fun”. And clearly, fun they did have. Dark green is a colour that often holds connotations of privilege, wealth and authority, but here it becomes the backdrop for a more punk-rock take on the regular Bamford GMT. The first modification is the “Bamford” / “bad form” switcheroo, while the second more notable change is the V-sign defiantly sitting on top of the hand stack.
The rest of the case is a familiar Bamford GMT affair, reminiscent of 1960s Zenith models with the semi-guarded crown at 10 o’clock for GMT bezel adjustment, and a traditional crown at 3 o’clock. With hairline brushing throughout the 40mm case, the finishing is very simple and does not detract from the main event. At 11.7mm in height and with 100 metres of water resistance, it’s got just enough sporty appeal for a funky everyday piece. Fortunately, the watch is paired with a colour-matched green cordura strap, rather than the tattered NATO shown above.
Finally, the Bad Form GMT is powered by a Sellita SW330-2 movement, a 25-jewel, high beat Swiss movement with 56 hours of power reserve – an upgrade over the 42 hours seen in other Bamford GMT models. This caller GMT calibre is a part of the Sellita SW3XX line-up, which are in turn based on the ETA 2892. It’s seen plentiful use across microbrands and big box brands alike, and is a reasonable choice for this scenario.
seconde/seconde/ edition Bamford London Bad Form GMT pricing and availability:
The “Bad Form” GMT will be available from Bamford London in a limited run of 50 pieces. Price: £1,600 inc VAT
| Brand | Bamford London |
| Model | edition seconde/seconde/ Bad Form GMT |
| Case Dimensions | 40mm x 11.7mm |
| Case Material | Stainless steel |
| Water Resistance | 100 metres |
| Crystal(s) | Sapphire crystal with AR coating |
| Dial | British racing green |
| Strap | Green cordura strap with white stitching and pin buckle |
| Movement | Sellita SW330-2, automatic, caller GMT, 56-hour power reserve |
| Price | £1,600 inc VAT |