So Tom Ford has started making watches. That’s not particularly surprising in this world of multi-category luxury labels. What’s a little more (or perhaps less, given Mr Ford’s frank personality) surprising is that Tom Ford, the man, has some pretty cut-and-dried rules for how to wear a watch in 2019.
The full list is well worth a read (as long as it’s served with a healthy grain of salt), and good for a laugh and even a blush (see #14). But at its core, the advice is solid, if conservative. For example, when it comes to pairing jewellery with your watch, he doesn’t mince words:
“I can’t stand all those cheap bracelets made out of beads threaded onto a string, likewise those armfuls of things you get on a beach in Brazil or the one your girlfriend tied on you and you have to wait until it falls apart to take it off. It feels a little desperate unless you’re really, really young.”