Even though they might not be as premium a name as their Swiss counterparts, Timex is a legendary company with a long history and one of the greatest ad lines of all time. Who hasn’t heard, “It takes a licking and keeps on ticking”?
In recent years, Timex has been proactive in exploring that legacy, in a series of limited production pieces. The latest step in this journey is the Timex American Documents #001 collection, which is cool, if a little wordy. The schtick here is the Made in America designation. Timex has used local suppliers for all of the elements (Red Wing straps, Gorilla Glass crystal, etc), except for the Swiss quartz movement. Might not be for everyone, but that Made in America nostalgia-hype is real.
Read more over at Worn & Wound.