The three watches that caught our eye at Australia’s first standalone Tissot boutique, located in the heart of Sydney CBD

Andrew McUtchen

Brand boutiques are pretty fun spots to visit as a watch lover. Because, choice. And it may surprise you to learn that Tissot very nearly has a boutique for every single day of the year — 361, in fact, including this shiny new example in MidCity Shopping Centre in Pitt Street Mall. It will house by far the largest Tissot collection in Australia, something that was on show to us immediately, when we spotted two lesser-seen models in the first few minutes. You’ll have to watch the video to see what we’re referring to there.

Another fact that tends to surprise about Tissot is the sheer volume of watches the brand sells globally. Here’s one to drop at your next dinner party: the Swatch Group brand claim to account for one in every four ‘traditional’ (which we might read to be mechanical) Swiss-made watches sold. But sales are just one part of the equation here. The Sydney Boutique will also house an on-site Watch Technician to support in-store watch repairs. Tissot has not offered a direct customer service offering in Sydney since 2012 — it will specialise in pressure testing watches, battery replacements, link and strap adjustments, performance testing and cleaning.

TISSOT Boutique Store, Sydney

Address: 492 George & 197 Pitt Street – MidCity Shopping Centre, Sydney, NSW

Open hours: 09:00–18:00 (Monday-Saturday), 10:00–17:00 (Sunday)

Closed: All Australian Stock Exchange non-trading days

Telephone: +61 2 9138 8888

Made in partnership with Tissot. However, the opinions expressed in this article are our own in accordance with our Editorial Policy.