The comprehensive watch buying guide to Melbourne The comprehensive watch buying guide to Melbourne

The comprehensive watch buying guide to Melbourne

Borna Bošnjak

This is it. The decision has been made, the dollars have been saved, and the significant other has been convinced this is the last one (honest). Time to buy a new watch. Only issue is, where to do it? Do you go the old-fashioned way and head into a boutique for a glass of bubbly and a nice chat or do you immerse yourself into the online world and hope to come out unscathed? While both are viable options, situation-dependent, we thought our Buying Guide may come in handy. If we haven’t mentioned your preferred place of purchase in this one, do not fret, many a part is to come, as we start our journey in Melbourne, our home base, in alphabetical order.

Time + Tide Shop

What is this? Didn’t you say alphabetical order? Well, as the only Australian dealer for Doxa and Hamilton, along with leftfield brands such as Bamford, Maurice de Mauriac and William Wood, not to mention limited-edition collaborations with the likes of Zenith, we don’t mind tooting our own horn for just a moment. You can head over to our shop here.

Bell & Ross

Situated beneath the vaulted ceilings of the Block Arcade, the displays of the Bell & Ross boutique contain as much flight gear and instrumentation as they do watches. Despite the small floor space, there’s plenty to see on the French watchmaker’s shelves. Click here for our coverage of the opening, or head to the Bell & Ross site here.

Address: Shop 23, The Block Arcade, 282 Collins St, Melbourne, VIC 3000
Contact: +61 3 9650 7421


Not the first, nor the last brand featured on this list that owes much of its success to aviation. The Breitling boutique in Chadstone is a mix of youthfulness backed by heritage, as the brand looks to support their strong recent releases with fresh-feeling stores that engage with the local community. Visit the boutique page here for more information.

Address: Chadstone Shopping Centre Shop 428, 1341 Dandenong Rd, Chadstone, VIC 3148
Contact: +61 3 9563 3501


Full of pilot paraphernalia and clad in wood, riveted aluminium and leather, the Bremont boutique in Melbourne is a gentlemen’s club-turned shop. Check out the boutique here, with their details below.

Address: 260 Collins St, St. Collins Lane Shopping Precinct, Melbourne, VIC 3000
Contact: +61 03 9639 9440


One of best boutique experience I’ve had was all thanks to the Bulgari boutique in Melbourne. Not only is the store itself gorgeous, but the staff are knowledgeable and lovely, happy to assist and explain with patience. At any time, they’ll feature a collection of Bulgari Aluminium and Octo pieces, ready to be tried on. Click here for the boutique page.

Address: 123 Collins St, Melbourne, VIC 3000
Contact: +61 03 9663 8100


Whether you’re strolling through the Paris end of Collins Street or perusing the many shops of Chadstone shopping centre, padded walls and ornate chandeliers feature prominently in the halls of Cartier. While you’ll find many other pretty things lining the shelves and display cabinets, the watch sections are always present. Though sometimes devoid of the more popular models – Tank Must, for example – there’s a good mix of Cartier’s classic case shapes and sizes. Follow the link to find your nearest Cartier store.

Address 1: 90 Collins St, Melbourne, VIC 3000
Address 2: Ground Floor G066, 1341 Dandenong Rd, Chadstone, VIC 3148
Contact: +61 1800 130 000


Lovers of the J12 and the Boyfriend rejoice! The Chanel Melbourne boutique is one of the brand’s flagship locations in Australia. Link for more is right here!

Address: 140 Flinders Lane, Melbourne, VIC 3000
Contact: +61 1300 242 635

Franck Muller

The masters of complications have nestled themselves in a Melbourne heritage building, Franck Muller takes their unique take on watchmaking and applies it to a luxury mid-century styled boutique. Click here for boutique info.

Address: 119 Collins Street, Melbourne, VIC 3000
Contact: +61 396 500 288

(Grand) Seiko

In a special two-for-one deal, we bring you this epic combo. Telemarketer spiel aside, the Seiko boutique in Melbourne offers everything from the affordable 5KX to Spring Drive Grand Seiko models, even sprinkling some Credor magic here and there. Find out more about Melbourne’s Seiko Boutique here.

Address: Shop T1, 264-274 Little Collins Street, Melbourne, VIC 3000
Contact: 03 9644 5510

IWC Schaffhausen

Partnering with Kennedy, this IWC store has been a mainstay at the entrance of 360 Collins Street. If you happened to miss the awesome Big Pilot Roadshow, the Airstream-like boutique is filled to the brim with IWC goodness. Follow the link for more details.

Address: Shop 9, 360 Collins Street, Melbourne, VIC 3000
Contact: +61 03 9108 0634


The watchmaker’s watchmaker’s quaint boutique on Collins St stays welcoming despite the dark interior finish and strong overhead spotlights. It certainly helps that the watches on display are a composition of the Reverso, Duometre, Polaris and others, while a few Atmos clocks quietly “tick” away. Visit the boutique info page here.

Address: 86 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9094 5838


melbourne watch boutique guide
Longines Boutique in Chadstone Shopping Centre

Having recently expanded with their second boutique, hues of blue and silver adorn the displays and fittings of the store. In the windows, you’ll find a selection of both sporty models from the Conquest and Spirit collections, paired with a selection of Heritage Classic pieces. Click the link for their site here.

Address (Chadstone): Shop 344, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 03 9087 6699

Address (Melbourne CBD): 256 Collins Street, Melbourne, VIC 3000
Contact (Melbourne CBD): +61 03 9081 8686


melbourne watch boutique guide
Montblanc Chadstone

Known for all sort of luxury products from pens to leather goods, Montblanc has made a real stride forward in their watch department over the last few years. After purchasing the Minerva manufacture, the Richemont group dedicated it to Montblanc as an exclusive movement manufacture. You can find out more at the link.

Address (Chadstone): Shop 479, 1341 Dandenong Road, Melbourne, VIC 3148
Contact (Chadstone): +61 3 9569 6988

Address (Melbourne CBD): 175-177 Collins Street, Melbourne, VIC 3000
Contact (Melbourne CBD): +61 3 9663 5077


With three boutiques across Melbourne, Omega ensures its accessibility, for the best possible shopping experience. Whether you opt for Collins St, Crown or Chadstone Shopping Centre, the light wood counters and red carpet are unmistakably Omega. Immerse yourself in the collection at the link.

Address (CBD): 179 Collins Street, Melbourne, VIC 3000
Contact (CBD): +61 03 9652 2800

Address (Crown): Shop 20/20A Ground Floor, 8 Whiteman Street, Southbank, VIC 3006
Contact (Crown): +61 3 9682 7800

Address (Chadstone): Shop G063, Chadstone Shopping Centre, 1341 Dandenong Road, VIC 3148
Contact (Chadstone): +61 3 9568 0612


melbourne watch boutique guide

The brother boutique to IWC Schaffhausen, this Panerai store is unmissable with the large, glowing Luminor wall clock and nautical theme. Find out more at the link.

Address: Shop 10, 360 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9108 0639


While a lot of Piaget’s focus falls on jewellery, the Chadstone boutique also features timepieces from the innovative watchmaker. Executed in the classic, bright Piaget colours of green and gold (quite Australian if I may add, Piaget), it shouldn’t be missed on a trip to Chadstone. Boutique details are linked here.

Address: Shop G-477, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC 3148
Contact: +61 3 9040 4350

Rolex (Boutellier)

Had this list not been in alphabetical order, it’s safe to say the crown would’ve featured near the top, simply for convenience sake, if nothing else. In this case, associated with Boutellier Montres, the Rolex boutique is among the newer arrivals in Melbourne’s watch scene. You can check out our coverage here, and access the Boutellier Montres page here.

Address: 70 Collins Street, Melbourne, VIC 3000
Contact: +61 3 7064 4488


melbourne watch boutique guide

The very place that had thousands of people queuing for the MoonSwatch release in Melbourne. One can only imagine the view with people plastered against the glass, reeling to get in. During normal days, it’s an eclectic collective of everything that makes Swatch, well, Swatch. Definitely worth a visit! Click the link for more info.

Address: Shop G087, 1341 Dandenong Road, Chadstone, VIC 3148
Contact: +61 3 9530 9718

TAG Heuer

Between the large, thematic windows containing the novelties, a huge double door welcomes you into the Melbourne CBD boutique. Among the largest on this list, it’s fitting, considering Tag Heuer’s extensive collection. It’s situated in the heart of the city, flanked by some of the most famed stores – watch, and otherwise. Alternatively, if you find yourself in Chadstone shopping centre, a dark and modern boutique awaits.

Address (Melbourne CBD): 260 Collins Street, St Collins Lane Precinct, Melbourne, VIC 3000
Contact (Melbourne CBD): +61 3 8621 8500

Address (Chadstone): Shop G-009, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9569 1497


melbourne watch boutique guide

Custodians of some of the best value pieces on the market today, the Tissot boutique in Myer Melbourne makes the most of its shop-in-a-shop layout. The relatively small interior space means lots of watches wherever you look (including a pretty sweet clock). Click here for more info.

Address: Ground Floor Myer Melbourne, 314-336 Bourke Street, Melbourne, VIC 3000
Contact: +61 3 9661 1232


The first Australian Tudor boutique was launched in 2021 in collaboration with the Hour Glass, in their iconic Collins St location, and releasing the Black Bay Bronze boutique edition to go with it. You can read our coverage here, or visit the boutique page here.

Address: Shop 2, 257 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9989 0988

Vacheron Constantin

Opening in 2019, the Vacheron Constantin boutique offers pieces of a brand founded before Captain Cook reached Australian shores, as we mentioned in our brief coverage of the opening. Despite its Holy Trinity status, the store is cosy and warm, much like the lovely folk staffing it. Find out more at the link.

Address: 88 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9228 7101

Watches of Switzerland

melbourne watch boutique guide

A one-stop shop for many leading brands. Despite what the name suggests, Watches of Switzerland is Australia’s only A. Lange & Söhne authorised dealer (along with the Sydney boutique). Other notable brands include Blancpain, Breguet, Vacheron Constantin and Rolex. Discover the details at the link.

Address: 294 Collins Street, Melbourne, VIC 3000
Contact: 03 9671 3388 or 1300 808 135

The Hour Glass

melbourne watch boutique guide

Housed in the Art Deco-period building known as Kodak House, The Hour Glass has established itself as one of the main players in the luxury watch market. The three-floor red granite building is home to Audemars Piguet, MB&F, Patek Philippe amongst many others. The Hour Glass is also an authorised dealer for De Bethune, F.P. Journe and Urwerk. Click here for more.

Address: 252 Collins Street, Melbourne, VIC 3000
Contact:+61 3 9650 6988


melbourne watch boutique guide

Started as a family business with a small store in Grand Hyatt, Monards is now an authorised dealer for the likes of Bulgari, Glashutte Original, Greubel Forsey and HYT. Adopting the shop-in-a-shop approach, their boutiques on Collins St and in Crown Casino are testimony to their dedication and success. Find out more at the link.

Address (Melbourne CBD): Shop 7, 101 Collins Street, Melbourne, VIC 3000
Contact (Melbourne CBD): +61 (03) 9650 9288

Address (Crown): 15/8 Whiteman St, Southbank, VIC 3006
Contact (Crown): +61 (03) 9690 2566


melbourne watch boutique guide

With brands such as Patek Philippe, Piaget and Ulysse Nardin under their wing, the Kennedy boutiques at Crown or Chadstone are worth a visit. If your tastes lie with Rolex, a standalone Rolex Kennedy boutique at Crown may suit your fancy.

Address (Chadstone): Shop 444, 1341 Dandenong Rd, Chadstone VIC 3148
Contact (Chadstone): +61 3 9108 0633

Address (Crown): Crown Towers, Shop 17, 8 Whiteman St, Southbank VIC 3006
Contact (Crown): +61 3 9686 7900

Address (Rolex Crown): Crown Casino, Shop 5, c8 Whiteman St, Southbank VIC 3006
Contact (Rolex Crown): +61 3 8614 1160

Hardy Brothers

Founded in 1853, Hardy Brothers are an Australian staple. With brands such as H. Moser & Cie, Omega and Oris, their Collins St store is filled with beautiful timepieces, but also accessories such as winders and watch rolls. You can make an appointment at the link.

Address: 338 Collins St, Melbourne, VIC 3000
Contact: +61 (03) 9624 5300

Swiss Emporium

As authorised dealers for Oris, Raymond Weil and Tissot, Swiss Emporium offers a great selection of entry-level luxury watches. Whether you’re purchasing your first watch, or visiting as a seasoned collector, the knowledgeable staff are sure to find something to pique your interests. At the same time, the St Collins Lane location offers their services for the secondary and consignment market. Follow the link for more.

Address: Shop RG 14, St Collins Lane, 260 Collins Street, Melbourne, VIC 3000
Contact: +61 (03) 9650 7062

Gregory Jewellers

melbourne watch boutique guide

Opening their first Australian boutique in 1989, the family-run business operates 15 stores across Australia. In Melbourne, you can find Baume et Mercier, Panerai, Zenith and others at their Chadstone and Highpoint shopping centre locations. Find out more at the link.

Address (Chadstone): Shop 205, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 03 9975 4630

Address (Highpoint): Shop 3510, 120-200 Rosamond Road, Maribyrnong VIC 3032
Contact (Highpoint): +61 03 9975 4640

Anton Jewellery

melbourne watch boutique guide

While mainly focusing on Jewellery, Anton has split their watch offering between two Melbourne locations. Their Chadstone boutique stocks Jaeger-LeCoultre and Piaget, while the Doncaster store is tasked with Tag Heuer. More info at the link.

Address (Chadstone): Shop 338, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 (03) 9569 1000

Address (Doncaster): Shop 1078A, Westfield Doncaster, Doncaster Rd & Williamsons Rd, Doncaster, VIC 3108
Contact (Doncaster): +61 (03) 9848 5888

What’s next?

If you’re still with us after this exhaustive list, we thank you kindly. To our Melbourne-based readers, we hope that we’ve given you plenty of destinations for exploration. To other fellow watch geeks, we’ve got more cities to explore in the coming weeks, so stay posted.