The comprehensive city watch buying guide to Sydney

Borna Bošnjak

For this edition of our comprehensive buying guide, we find ourselves in Australia’s most populous city – Sydney. Whether you’re just perusing this coastal metropolis, looking to do a spot of horological window shopping or putting out feelers for your next purchase, our guide will provide you with all the information you need. So let’s get started.

A. Lange & Söhne

The first and currently only Lange boutique in Australia,  it’s an ode to the watchmaker’s refined approach to their pieces. Decorated classically, without being overt, it visually communicates Lange’s design language. Visit the link to find out more.

Address: Shop 1, 14 Martin Place, Sydney, NSW 2000
Contaact: +61 2 9223 0088

Breitling

With metal aeroplane models and yellow highlights, this is unmistakably a Breitling boutique, as it follows their new, younger and bolder approach to visual merchandising. Check out the link for more details and directions to the store.

Address: Shop 2046A, Westfield Sydney, 188 Pitt Street, Sydney, NSW 2000
Contact: +61 2 9221 7177

Bulgari

One of the many entrants on this list situated on Sydney’s iconic Castlereagh Street, the Bulgari boutique is in good high-end company. Whether it’s clothing, jewellery or watches you’re after, the Roman jeweller is sure to have something for you.

Address: 64-68 Castlereagh Street, Sydney, NSW 2000
Contact: +61 2 9233 3611

Cartier

The timeless creations of the classic watch brand share two Sydney locations, with a third boutique on the way, set to become the Oceania flagship. With strong Watches and Wonders releases in the past few years, it’s bound to be a popular spot.

Address (Sydney Flagship): 74 Castlereagh Street, Sydney, NSW 2000
Contact (Sydney Flaghsip): +61 1800 130 000

Address (DFS Galleria): The Rocks, 155 George St, Sydney, NSW 2000
Contact (DFS Galleria) +61 2 8234 8678

Chanel

Chanel has been following in the footsteps of other luxury brands-turned watchmakers, building on the commercial success of the J12 with haute horlogerie pieces such as the X-Ray. Their two Sydney locations are sure to give a taste of what the brand has to offer. Follow the link for more.

Address (Flagship): 70 Castlereagh Street, Sydney, NSW 2000
Contact (Flagship): +61 13 0024 2635

Address (Westfield): Shop 4026/28, Cnr Pitt Street Mall and Market Street, Sydney, NSW 2000
Contact (Westfield): +61 2 9900 2988

Chopard

Founded all the way back in 1860 by Louis-Ulysse Chopard, this is the brand’s only standalone boutique in Australia. Click the link for more details.

Address: 119 King Street, Sydney, NSW 2000
Contact: +61 2 8197 6007

Grand Seiko

Looking like the hammered metal finish on one of their watches, the Grand Seiko Sydney boutique is truly in line with the brand’s design language. Link for boutique page.

Address: Shop 2026C, Westfield Sydney, 188 Pitt Street, Sydney, NSW 2000
Contact: +61 02 9805 4775

Hublot

The watchmakers responsible for the Classic Fusion, Big Bang and funky new Square Bang find themselves in a lineup of four major brands, along with Jaeger-LeCoultre, Panerai and IWC. Click the link for more.

Address: Shop 5, 84 King Street, Sydney, NSW 2000
Contact: +61 2 9221 0554

IWC Schaffhausen

Also on King Street is IWC Schaffhausen. The IWC boutique takes subtle inspiration from all parts of their history to create a warm, wood-clad environment. Follow the link for the boutique page to book an appointment.

Address: Shop 2, 84 King Street, Sydney, NSW 2000
Contact: +61 02 9061 4522

Jaeger-LeCoultre

The JLC boutique aims to “immerse the customer in the brand universe” as Justin Devaux, the Jaeger-LeCoultre manager of Australia and New Zealand, explained to us in this interview. To experience the boutique and some amazing watches yourself, book an appointment at the link.

Address: Shop 4,  84 King Street, Sydney, NSW 2000
Contact: +61 2 9061 4520

Longines

With two boutiques in Sydney, and recently a second one opening in Melbourne, Longines is looking to expand the opportunities for their customers to experience the brand first-hand. Click the link for boutique details.

Address (QVB): Shop 10/12, Queen Victoria Building, 455 George Street, Sydney, NSW 2000
Contact (QVB): +61 2 9267 0065

Address (David Jones): 86-108 Castlereagh Street, Sydney, NSW 2000
Contact (David Jones): +61 2 9266 6758

Montblanc

With five classically styled collections, Montblanc is looking to combine the historic recognition of the Minerva brand with modern manufacturing. Follow the link to discover more.

Address 1: 75 Castlereagh Street, Sydney, NSW 2000
Contact 1: +61 2 9233 3927

Address 2: 115-117 King Street, Sydney, NSW 2000
Contact 2: +61 2 9231 5671

Nicholas Hacko

This is the only watch brand that is manufactured in Australia. Quite a claim, and a somewhat depressing one at that. Nicholas Hacko began the project in 2016, releasing the NH1 model in early 2019 – click here for the complete story.

Address: 67 Castlereagh Street, Sydney, NSW 2000
Contact: +61 2 9232 0500

Omega

Spanning three boutiques, Omega has a strong presence in Sydney. The Martin Place Boutique here above offers watches and watch accessories, but also Omega jewellery, leather goods and other tidbits. Find more information at the link.

Address (Martin Place): 20 Martin Place, Sydney, NSW 2000
Contact (Martin Place): +61 2 8080 9696

Address (Bondi Junction): Shop 4073 Westfield Bondi Junction, 500 Oxford Street, Sydney, NSW 2020
Contact (Bondi Junction): +61 2 9369 4300

Address (Galleria): DFS T Galleria, The Rocks Sydney, 155 George Street, Sydney, NSW 2000
Contact (Galleria): +61 2 8234 8666

Panerai

Rubbing shoulders with JLC on the left and IWC on the right, the Florence-based watchmakers found their Sydney home on King Street. Click the link for more information.

Address: Shop 3, 84 King St, Sydney, NSW 2000
Contact: +61 2 9061 4521

Piaget

Pioneering some of the thinnest mechanical watches throughout their history, with their most popular modern offerings fighting in the densely populated sports watch segment, Piaget’s Sydney boutiques offer both watches and jewellery. Find out more at the link.

Address (David Jones): 86-108 Castlereagh Street, Sydney, NSW 2000
Contact (David Jones): +61 2 9266 5084

Address (Westfield): Westfield Sydney, Level 4, Shop 4032/188 Pitt St, Sydney, NSW 2000
Contact (Westfield): +61 9222 1686

Roger Dubuis

Offering the experience of future hyper-horology, the Roger Dubuis Sydney boutique reflects their well-known angular aesthetic from wall decorations to the furnishing. Click the link for more.

Address: Shop 1, 60 Castlereagh Street, Sydney, NSW 2000
Contact: 1800 329 131

Rolex

Rolex never leaves you stranded in terms of the number of authorised dealers or boutiques. While stock availability is another matter, at least there are several options to choose from should you wish to embark on the arduous journey of obtaining one at retail. Follow the link for a list of all boutiques in Sydney.

Address (Kennedy): Unit 3, The Star, 80 Pyrmont Street, Sydney, NSW 2009
Contact (Kennedy): +61 2 9135 9598

Address (The Hour Glass): 192 Pitt Street, Sydney, NSW 2000
Contact (The Hour Glass): +61 2 9160 3888

Seiko

Located in the heritage-listed Queen Victoria Building, Sydney’s Seiko boutique offers all their greatest hits – from Prospex to Presage. Click the link for more.

Address: Shop 63, Queen Victoria Building, 455 George Street, Sydney, NSW 2000
Contact: +61 2 9805 4747

Swatch

The second site of gathering for the craze that was the first MoonSwatch launch, the Westfield boutique is clad in the well-known bright colours of Swatch. Follow the link for more.

Address: Shop 2038, Level 2, 188 Pitt Street, Sydney, NSW 2000
Contact: +61 2 8346 9061

TAG Heuer

Occupying the corner of Pitt and Market Streets, the boutique is styled in classic Tag Heuer fashion. Big and bold, with nods to the rich history of Heuer. Click here for more.

Address: Cnr Pitt Street and Market Street, Sydney, NSW 2000
Contact: +61 2 8223 6200

Tissot

One of the more recent boutiques on this list, the brand synonymous with good value has lots to offer. Whether it’s your first watch or something to add to a starter collection, Tissot is sure to deliver. Follow the link for more.

Address: Shop 53A, MidCity Shopping Centre, 420 George Street, Sydney, NSW 2000
Contact: +61 2 9138 8888

Watches of Switzerland

Of the many brands offered at Watches of Switzerland Sydney, highlights include Blancpain, Breguet and Jaeger-LeCoultre. Click here for the full selection of manufacturers.

Address: 199 George Street, Sydney, NSW 2000
Contact: +61 2 9251 0088 or 1300 808 135

The Hour Glass

The official Rolex and Patek Philippe retailer in Australia is enough of a description to stop by on your next purchasing journey. If that doesn’t quite entice you, there’s also Audemars Piguet, F.P. Journe, MB&F and many more. Click here for full boutique information.

Address (The Hour Glass): Culinan House, 142 King Street, Sydney, NSW 2000
Contact (The Hour Glass): +61 2 9221 2288

Address (Rolex Boutique): 192 Pitt Street, Sydney, NSW 2000
Contact (Rolex Boutique): +61 2 9160 3888

Hardy Brothers

With brands such as H. Moser and Cie, Omega and Oris to their name, Hardy Brother’s Sydney boutique covers a broad budget spectrum. Follow the link for more.

Address: 60 Castlereagh Street, Sydney, NSW 2000
Contact: +61 2 8262 3100

Kennedy

A powerhouse in the Australian market, Kennedy patrons the Rolex, IWC, JLC and Panerai boutiques in Sydney, along with their own store offering Cartier, Vacheron Constantin, Ulysse Nardin and more. Click the link for a breakdown of their presence in Sydney.

Address (Kennedy Boutique): Unit 1, Shop 0, The Star Grand Hotel and Residences, 80 Pyrmont Street, Pyrmont, NSW 2009
Contact (Kennedy Boutique): +61 2 9518 9499

Shum’s Watches and Jewellery

Equipped with a combination of brands such as Girard-Perregaux, Glashutte Original, Omega, Rado and so many more, Shum’s packs a lot of punch with a compact boutique. Click the link for a full list of brands.

Address: 419 Sussex Street, Sydney, NSW 2000
Contact: +61 2 9211 1887 / +61 2 9281 2866 / +61 431 208 825 / +61 478 903 828

Swiss Concept

Though Swiss Concept is another Rolex dealer, also boasting the likes of Audemars Piguet, Piaget, Vacheron Constantin and Zenith (among others), doesn’t hurt either. More info is at the link.

Address (Sydney): 90 Pitt Street, Sydney, NSW 2000
Contact (Sydney): +61 2 9221 6288

Address (Hurtsville): 300 Forest Road, Hurtsville, NSW 2220
Contact (Hurtsville): +61 2 9580 8826

J. Farren-Price

As authorised dealers of Patek Philippe, Jaquet Droz and Greubel Forsey to name a few, J. Farren-Price is well-equipped when it comes to the higher end of the market. For a full list of brands and more information, click the link.

Address: 80 Castlereagh Street, Sydney, NSW 2000
Contact: +61 2 9231 3299

Gregory Jewellers

With a huge presence in New South Wales, we’ve selected only a few boutiques with the most interesting selections. This includes Baume & Mercier, IWC, Panerai, Tudor, Zenith and others. For a full list of stores, follow the link.

Address (Bondi Junction): Shop 3015/3017 Westfield Bondi Junction, 500 Oxford Street, Bondi Junction, NSW 2022
Contact (Bondi Junction): +61 2 9389 8822
Brands: Breitling, IWC, Montblanc, Oris, Panerai, Raymond Weil, Tag Heuer, Tissot, Tudor, Zenith

Address (Chatswood): Shop 464-465 Westfield Shopping Centre, Chatswood, NSW 2067
Contact (Chatswood): +61 2 9884 8900
Brands: Breitling, Longines, Oris, Panerai, Tag Heuer, Tudor

Address (Liverpool): Shop 2069 Westfield Liverpool, Macquarie Street, Liverpool, NSW 2170
Contact (Liverpool): +61 2 9821 3311
Brands: Oris, Rado, Seiko, Tag Heuer, Tissot

Address (Parramatta): Shop 4018 Westfield Parramatta 159-175 Church Street Parramatta, NSW 2150
Contact (Parramatta): +61 2 9633 5500
Brands: Baume et Mercier, Breitling, Oris, Rado, Raymond Weil, Tag Heuer, Tissot, Tudor