WATCHES & WONDERS 2024
Collaborating with underwater photographer “Cayman” Jason Washington, Yema show off their know-how when it comes to a more contemporary design with the Sous Marine.
Novelty drops are picking up again, and thanks to the upcoming Geneva Watch Days fair at the end of the month, there will be plenty…
Earlier this year, Yema indicated their intentions to spice up their collections with the release of the Urban Field. With their Wristmaster Traveller Micro-Rotor being…
While Switzerland is regarded as the high-end watchmaking epicentre, it wasn’t always so. Along with many English watchmakers, it was France that led the way…
Although the French brand Yema have never stopped producing watches since their inception in 1948, their lapse into relative obscurity during the ‘80s-‘00s has to…
Since 1948, Yema has been producing reliable sports watches that come with a unique visual DNA. Best known for the Superman Heritage diver, Yema has…
Since I first wrote about the French brand Yema in 2020, they have come a long way in both their catalogue and their audience. New…
In the realm of microbrand watches, Kickstarter has long been a preferred platform for launching new models, and even entirely new brands. It can be…
One of the things that sets Yema apart from their competitors, whether you ever considered them a microbrand or not, was that they had their…
One of my very first articles for Time+Tide was a short overview on Yema and their key models, and since then their growth has been…
Prompted by Seiko’s bombshell release of the SKX Sports Style GMT – 5KX GMT for short – we sought to find other watches with GMT…
With a name like Superman, the Yema diver, which originates from the `60s, has to live up to its robust nomenclature. Revamped and refined, the…
Often when I dig into the requests folder of my DMs, various people shoot me a message asking what would be a good entry-level watch…
EDITOR’S NOTE: Yema is a small, proudly French brand with a strong following and a heritage that stretches back to 1948. Offering in-house movements and…
Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used…
As far as ubiquitous movements go, the SW200 and its variants is one to make your eyes light up when you see it on a…
The Yema Superman is a strong vintage diver, with two selling points that should be a wake-up call for other brands, starting with an obvious…
Great ’Grams has had a couple of weeks off recently, but that’s only given me more time to search for the best of the best…
There have been several strange side effects of the rubbish situation we currently find ourselves in. Pushbikes, for example, are now more valuable than palladium. And because…
If you didn’t spend much time diving in the Azure Seas in coastal France in the late ’60s, chances are you may not be entirely…
Editor’s note: Nigh on a year ago, Sandra delved into the mercurial, and occasionally murky, world of investing in vintage watches. But rather than start at…
