THE HOME OF WATCH CULTURE
“Environmentally friendly” isn’t a phrase that immediately comes to mind when you think of the watch industry. Craftsmanship, passion and heritage might be more likely…
The Swatch Sistem51 collection centres its value proposition around two things the rest of the Swiss watch industry finds very much at odds — technical innovation…
It is with a palpable sense of frustration that I must start my 2019 $20K fantasy watch collection with a pretty serious caveat — I had…
There are certain watches out there in the horological ether that are not only lauded by loyal followers but also able to accomplish a hell…
“What watch should I buy for ___ dollars?” is the almighty question we hear day in and day out. And while there’s no simple answer,…
Back in 2014, Swatch made waves with the original Sistem51, an innovative and affordable robot-assembled automatic watch. Much like the original Swatch, the Sistem51 was…
For some reason we’ve been humming ‘The Girl from Ipanema’ this week and exhibiting a far greater than usual interest in the sports of fencing…
Sliding the Swatch Sistem51 out of its box and strapping the black and blue watch onto my wrist was a pretty intensely nostalgic experience for…