serica Archives - Time and Tide Watches

21.07.23

16364

5 of the best microbrands

In my opinion, microbrands are one of the best things to happen to an often conservative watch industry. The trend of enthusiasts leveraging the power…

The 10 best French watch brands from Baltic to Z.R.C.

Buying Guides

14.05.23

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The 10 best French watch brands from Baltic to Z.R.C.

While Switzerland is regarded as the high-end watchmaking epicentre, it wasn’t always so. Along with many English watchmakers, it was France that led the way…

Five of the best GMT watches released in 2022

Lists

03.01.23

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Five of the best GMT watches released in 2022

This year marked an opening of sorts for the world. Because after two years of being stuck at home, travelling became a thing again. And…

Five of Ricardo’s favourites from Windup Watch Fair NYC 2022

Lists

29.10.22

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Five of Ricardo’s favourites from Windup Watch Fair NYC 2022

This past week, New York City became the centre of the watch world as it hosted two major watch events. One of those, Windup Watch…

VIDEO: The top 5 watches of 2021 from $1000-$5000 (Part 2)

Lists

06.01.22

11783

VIDEO: The top 5 watches of 2021 from $1000-$5000 (Part 2)

The $1000-$5000 USD price bracket is truly the wild west of the watch market, playing host to some watches that overstep their mark in terms…

Want crazy value and creativity? Your next watch should be a microbrand – here are 5 brands to start you off

Lists

22.05.21

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Want crazy value and creativity? Your next watch should be a microbrand – here are 5 brands to start you off

Five years ago, Thor Svaboe got in touch with a Singaporean brand called Zelos to enquire about buying a bronze-cased Hammerhead diver with a meteorite…

The new French Wave: 5 small watch brands setting a high bar for independents worldwide

Lists

02.05.21

26178

The new French Wave: 5 small watch brands setting a high bar for independents worldwide

Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used…

Introducing

29.04.21

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INTRODUCING: The new Serica 5303, a time-travelling tool watch with a French twist

With the tuxedo panache of the Oscars still fresh in my memory, I appreciate brand founder Jerome Burgert describing this new Serica 5303 diver’s watch…

LIST: Nick Kenyon’s 6 favourite articles of 2020

Lists

07.12.20

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LIST: Nick Kenyon’s 6 favourite articles of 2020

I love this time of year. Not only because the weather is nicer and the Christmas break is on the horizon, but because it offers…

FRIDAY WIND DOWN: Sydney shark attacks, steel sports watches and the Serica 4512

News

30.10.20

21357

FRIDAY WIND DOWN: Sydney shark attacks, steel sports watches and the Serica 4512

It’s fair to say that Andrew has been in the game a little while now. He’s spoken to more than his fair share of weird…

Micro Mondays

26.10.20

26675

MICRO MONDAYS: The Serica 4512, a tough French take on classic military utilitarian chic

The WMB came out in 2019 as an unusual and strong contender from the newly formed French microbrand Serica, through an idea from the only…

Micro Mondays

08.06.20

21464

MICRO MONDAYS: Serica watches, the revival of the affordable good watch

Serica was born only late last year when they were announced to the world as a brand that would offer a well-designed and robust timepiece…

11 of the best time-only watches from 2019

Lists

02.02.20

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11 of the best time-only watches from 2019

Sometimes you just want a watch that does what watches do best — tell the time. The clean designs and open savannahs of negative space give…

Introducing

12.08.19

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INTRODUCING: The very versatile Serica W.W.W.

Watch collectors will listen, wide-eyed and slack-jawed, to stories about grandfathers in the ’60s wearing a Daytona while changing the oil in an engine, only…