WATCHES & WONDERS 2024
When you’re contemplating buying a watch that is so clearly an homage to an established model, you have to be absolutely sure that you’re getting…
After two years of waiting, fans of the Arken Instrumentum have finally received a followup from the microbrand. At the time, it was one of…
It’s not often that I get to review watches that haven’t actually been designed yet, but Beacroft Bespoke has given me that opportunity. Watch customisation…
Collaboration often leads to the best results, and Stella is a brand born of collaboration. With the name formed out of the founders Stephen and…
This may be the first time that I’m recommending a watch that you will never wear yourself, but the target demographic for Blok Watches don’t…
Calling Circula a microbrand feels like a bit of a disservice considering their history, but their approach to unique design and modern brand identity really…
Aviation has a longstanding history with timekeeping and wristwatches, but that doesn’t mean you need to have decades of heritage behind you to make an…
Some extinct brands that get revived for the modern mechanical boom are often raised in mystery, bought out by private companies who heap glory on…
It’s probably fair to say that Baltic owe their current status as an overachieving microbrand to the release of the Aquascaphe in 2018. Blending different…
Peren can be a confusing brand for people who are new to their concept, but despite a rather baffling backstory including a ransomed prototype, the…
RZE cemented themselves in my mind as one of the best value microbrands when they released their Valour 38 field watch for under US$300, and…
It’s hard to believe RZE have only been around for two years, but they are one of the ultimate microbrand success stories. Having released their…
It’s quite common for microbrand watches to become a competing list of specifications trying to undercut each other on price, with buzzwords thrown around that…
While historically popular watch brands have proven over decades if not centuries that they’re capable of greatness, there’s one edge that microbrands will always have.…
Microbrand releases can often be just an eclectic mix of design trends thrown together, or a wild attempt at doing something different without considering what…
The AERONOM AeroOne is born from concrete jungles, hardened beneath derelict overpasses and finessed in underground clubs. The brand’s origin, after all, is credited to…
