THE HOME OF WATCH CULTURE
Tom takes a good hard look at the watch industry's favourite marketing tactic.
You don’t need me to tell you that the Omega Speedmaster is an iconic wristwatch, its legendary status needs no introduction, and its timeless design…
Glashütte Original is back with two new limited edition variants of their retro-inspired Seventies Chronograph Panorama Date The rounded-square TV case recalls the freewheeling fashion…
The TAG Heuer Monaco Chronograph Racing Blue limited edition of 1,000 pieces features a sandblasted grade 2 titanium case Its silver sunray-brushed dial blends into…
The Seiko SJE093 is a faithful recreation of the 62MAS from 1965. It can be seen as an updated version of the SLA017 from 2017…
The Norqain Freedom 60 Ice Blue Limited Edition brings fresh new colour to the catalogue. Its 100m water-resistant case makes it ready for adventure even…
The Bulgari Aluminium collection has been expanded with bigger cases and new colours. The Capri Solotempo and Chronograph evoke the Italian island with an electric-blue…
Chopard’s Alpine Eagle honours Japan with a blacked-out Shikkoku dial. The sapphire display caseback has also been tinted a dark grey. To further chase simplicity…
The Atelier Wen Perception has seen a few permutations by this point, initially launching as an incredibly well-priced entry point into hand-made guilloché, courtesy of…
Grand Seiko makes the most of their gorgeous cherry blossom-inspired dial, this time in a rose-gold case The SBGY026 will appeal to the smaller-wristed, measuring…
Glashütte Original’s offering mainly comes in two forms – rugged, but finely finished pieces like the SeaQ, and contemporary works of art in the likes…
Well-known for releasing copious numbers of limited and special editions, Seiko have a seemingly non-depletable source of inspiration to plumb. So we thought we’d look…
Last year was a big year for Depancel, and 2023 is already getting off to a great start. The first Depancel Serie-A Allure was launched…
Although I am a self-confessed lover of weird things, I could never really put my finger on why I hadn’t fallen for Meistersinger. I’ve always…
The Bulgari Octo Finissimo is known first and foremost for its baroque-sculptural case design. But another defining feature across the Finissimo Automatic line is the…
Picture this. But before you do, take a deep breath. Clear your mind of anything else. It’s night. There are sheets of rain falling. The…
If we’re being honest, most watch brands wouldn’t get away with releasing a watch like the Ventura today. It’s unashamedly weird, full of retro-futuristic quirks…
Steel is a ubiquitous metal within the watch industry, but leave it to Hublot to find a twist that makes the commonly used metal much more…
In the interest of journalistic integrity I have to admit my biases, and I am obsessed with pink. My hair has been pink for the…
When you think of watch collaborations with the Italian navy your mind would usually travel to a brand like Panerai, or possibly even Squale. That…
A collaboration between Bamford and Romaric André of seconde/seconde/ feels just perfect, doesn’t it? Bamford made a name for himself by “vandalising” sought-after Rolex models…
Norqain has become one of those brands that is synonymous with adventure. From tackling the great outdoors to becoming at one with mother nature. Yet,…
Consumers in this day and age are all too familiar with the finished products of watch manufacturers. But, it is not always the case that…
With record-breaking temperatures searing Europe this summer, it’s safe to say the beaches are an incredibly popular destination right now. To celebrate the launch of…
The TAG Heuer Carrera was born in 1963, and since its inception it has become a timeless racing watch icon. Clean, crisp and faceted, any…
The world definitely doesn’t need more dive watches, but we certainly want them. No matter how saturated the formula may become, it doesn’t stop the…
I didn’t quite believe it when people started claiming that purple was the new colour craze of 2022, but that fact is now undeniable. The…
Grand Seiko has found success in modernising their back catalogue, taking case design cues from the 1967 original 44GS and powering them by their latest…
Precision chronometry is the ultimate test of any manufacture’s mettle. To win and set records at Observatory competitions not only results in a highly coveted…
What’s the biggest difference between Patek Philippe and Audemars Piguet? For me, while both manufactures embody the best of traditional watchmaking, Audemars Piguet does a…
Easily the most underappreciated of the four classic Nomos designs, the Tetra is a rarity among modern watches. While there are plenty of rectangles and…
As a materials expert, Hublot has done it all. Steel, titanium, carbon, proprietary precious alloys, and ceramic and sapphire in endless colourways. So, to say…
Watch brand collaborations with jewellers definitely aren’t as in-vogue as they once were, but Nomos’ team-up with Ace Jewelers proves that it should be done…
Never ones to shy away from a party, Grand Seiko release the SLGA013 and SLGH009. Celebrating the 55th anniversary of the 44GS, these Heritage collection…
It should come as no surprise that a second round of additions to Seiko’s Black Series have arrived, given the instant success of the first…
Seiko’s Save The Ocean series has been a favourite among the brand’s fans for years, with the charitable contributions and environmental associations delivering a host…
Watchmaking is an art. This is part of the appeal that mechanical timepieces have for buyers around the world, persuading them to forego more accurate…
Seiko loves to celebrate anniversaries. The 140th anniversary of the Seiko Corporation brought forth a ton of commemorative limited-edition novelties, for both the Seiko and…
If a music artist is blessed with a talent to sing then a producer is blessed with a talent to maximise that ability. For me,…
Zenith has been on a real hot-streak as of late, coming in strong for LVMH Watch Week with some very intriguing pieces such as the…
Complications are where watch manufacturers display their technical prowess. Traditional functionalities such as perpetual calendars or rattrapante chronographs are, well, complicated to manufacture. But Hublot…
Many brands align themselves with celebrities and famous influencers, but nothing is more authentic than nature and sport itself. In honor of the 75th anniversary…
Watches and the celebration of outer space have a long and intertwined history, most notably Omega with their Speedmaster joining NASA’s trip to the moon.…
I must confess I have a strong affection for J.N Shapiro watches. As a born and bred American, whenever I see US watchmaking get time…
EDITOR’S NOTE: Marc Hayek, CEO of Blancpain, Breguet and Jaquet Droz, said it best. “Platinum is among the noblest and most precious of metals,” he told The Financial Times. “It has extraordinary…
Hamilton loves to tell a great story with each of their new releases. This facet of the brand is recognised by many of their partners.…
I love my Grand Seiko SBGA413 “Spring”. It gets a lot of wear time on my wrist because I enjoy its cherry blossom inspired pink…
Many of Grand Seiko’s latest offerings have sought to transfer the beauty of the environment to our wrists. By using the elements seen around their…
Collaborative limited-edition watches between brands and publishers are all the rage right now, their saturation within the marketplace creating some cynicism towards their value outside…
SHOP NOW I was walking through Frankfurt airport yesterday, and saw the strangest thing. A hoodie in a shop that featured both Boss and Russell…
Announcing: The ZENITH X TIME+TIDE ‘NIGHT SURFER’ Limited Edition, launching Tuesday 12th October at 2pm CET/ 11pm AEDT. CLICK HERE TO REGISTER YOUR INTEREST
If you are looking for a stealth entry-level watch to add to your collection, you may want to consider one of the latest trios to…
If you were to ask me what my favorite complication in watchmaking is, my answer would undoubtedly be the minute repeater. For me, fine watchmaking…
Imagine an amalgamation of James Dean and the Fonz pepped up with some Bryan Ferry elan and Steve McQueen swagger. Sure, that’s a formidable combination,…
“This is a golden age of sports watch design,” Rob Nudds says over the phone from Germany. “We’ve seen some absolute classics being made before…
I’ll bet many people weren’t even aware of the name o2T, and that’s a big credit to TAG Heuer. It takes guts to downplay the…
If variety is the spice of life, then whoever who signs off on the G-Shock limited-editions must have some extremely tingly tastebuds. The staggering range…
Limited editions of Blancpain divers are hot commodities in today’s marketplace, so when they are announced it’s best to act fast if you’re looking to…
Prospex is the largest growing Seiko line-up with buyers flocking to add pieces from the collection to their wrist. Highly robust and value-driven, these watches…
I have made it no secret that I felt the DOXA SUB 300 Carbon Aqua Lung US Divers watch was snubbed in the Divers prize at…
When Seiko launched their new, vintage-inspired sub range of the Alpinist, we shared the three standard models in our story here, but we’ve kept the…
It’s 140 years since Seiko founder Kintaro Hattori established his first watchmaking shop in Tokyo. To mark this occasion, the Seiko designers must’ve had a…
The Grand Seiko brand and the Seiko Corporation have a lot to celebrate this year. Across Seiko brands, the collections have seen growth all around…
The 140th Anniversary celebrations for Seiko are continuing, hot on the heels of the news that – and this is remarkable – both brands actually…
Editor’s note: Yesterday, Jeff Stein, the ever-polite world authority on Heuer watches reached out to us to ask if he could use some of our…
Oris has always harboured a deep respect for the environment and supported efforts to protect the ocean and sea life therein. This isn’t a tokenistic…
Want to know one of the highlights of 2020 for me? The Bamford London x Time+Tide GMT1 of course. It was the first collaboration watch…
Grand Seiko gets a lot of attention from collectors that’s well-deserved for the incredible artistry it delivers. If the Swiss were even capable of paralleling…
In spite of some not inconsiderable distractions, there were some pretty decent watches released in 2020. Quite a few of them actually. Omega relaunched their…
If you’re a regular reader of Time+Tide, you’ll know we’re big fans of the Seiko 5 Sports x Street Fighter V Editions. We first took…
Grand Seiko has been celebrating its 60th Anniversary these past few weeks and months, but during today’s Grand Seiko USA webinar some huge news was…
I love this time of year. Not only because the weather is nicer and the Christmas break is on the horizon, but because it offers…
Watch consumers are always looking for a fresh new face to add to their wrists and collections. The irony, however, is we also tend to…
Pilot’s watches have always been a strong category for watch consumers around the world, drawing an emotional and heritage-driven connection to the symbiosis between aviation…
Today, TAG Heuer celebrates the 88th birthday of the legendary former CEO and current Honorary Chairman Jack Heuer by re-issuing Jack’s favourite ever Heuer watch,…
Editor’s note: Bulgari leapt to the aid of Australia earlier in the year, when they donated a glorious Serpenti to our Watch & Act! Auction…
Despite being an important pillar of the brand today, the Longines Record Collection is sometimes overlooked by the collector community. In its most refined form,…
TAG Heuer continue to celebrate their 160th anniversary this year with the release of their latest heritage-inspired limited edition. This is a formula that has…
Despite being one of the most well-known and regarded watchmakers in Switzerland, Hublot is a relatively young brand when compared to its 18th and 19th…
The Longines Record Collection is an important pillar of the brand today, representing the clean classicism that is embodied by the brand. The Heritage Collection…
So, remember how TAG Heuer pretty much stopped the show at LVMH’s Dubai Watch Week at the start of this year with their stunning Carrera…
How do you celebrate a first birthday? Balloons? Candles? Maybe a cake? That’s what most folks would do. Hublot, however, like to do things a…
Grand Seiko really knows how to say bonjour with style – not only is their new Paris boutique the largest of its kind in the…
It may have been made to celebrate an event that, like everything else this year, has been cancelled, but that hasn’t stopped TAG Heuer from…
We have had some moments over the six plus year journey of Time+Tide, and this is certainly one of them. We have been asked by…
This year, Seiko is celebrating 55 years since their first-ever dive watch, which was released in 1965. Since then, the dive watch has become a…
Hublot has decided to celebrate their love of Britain’s capital city in quite a literal way – by producing this, the Hublot Classic Fusion Special…
Released at Baselworld 2019, this SUB 200 130th Anniversary Limited Edition diver’s watch was profoundly popular, and the run of 130 pieces sold out almost…
Editor’s note: With all the action of the Australian Open now well and truly underway, and following on from news that Seiko and tennis ace…
Editor’s note: Can you judge the success of a watch’s overall aesthetic based purely on its subdials? If you could, then this Seiko Presage Urushi…
The latest young star to join the ranks of Rado is the Australian tennis player Ash Barty, who despite being only 23 has already reached…
The limited edition watch is a tactic used by watch brands that is receiving increasing numbers of eye-rolls as dozens are churned out each year.…
This year we were lucky enough to celebrate the 50th anniversary of the TAG Heuer Monaco. It was in the last year of the 1960s…
Fifty years ago, Seiko released one of the first ever automatic chronograph movements in a watershed moment in watchmaking. To mark the occasion, Seiko has…
Editor’s note: A recent discussion in the office has brought up the rather interesting question: “What is the best watch for international travel?” LOTS of…
TAG Heuer has unveiled its penultimate limited edition 50th anniversary Monaco, and this one pays homage to the wonderful era that was the noughties. This…